Google Analytics : understand and analyze your audience

Google Analytics


It is a tool offered by Google in two versions, free and paid, that allows you to understand in considerable detail how consumers use your website and/or mobile application, so that you can offer them better experiences and improve your results.

Get a complete overview

Analytics enables you to easily evaluate the engagement of your website and/or mobile application users with your content and, therefore, identify what is working and what is not. Find out how they interact with your website and/or application and the role played by different channels thanks to effective reports and dashboards. For a more complete overview, you can even combine systems to measure the performance of your CRM, POS and other customer touch points.

Benefit from insights provided exclusively by Google

Google’s unique machine learning capabilities allow you to discover new insights from your data. For example, you can identify users who are likely to convert or generate high sales.

Link your insights to results

Because Analytics is compatible with Google’s advertiser and publisher products, you can reach the right audience with insights from Analytics. Combine it with Display & Video 360, Google Ads, AdSense, AdMob and Ad Manager. Create remarketing lists using your Analytics data, then easily access these lists in Display & Video 360 and Google Ads.

Get the most out of your data

Analyze data quickly and foster collaboration with an easy-to-use interface and shareable reports. Process and share massive amounts of data in seconds, while leveraging configuration APIs for flexibility and full programmatic capabilities. Analytics also offers integrated technical support and a global infrastructure that generates accurate and secure data on your website and in your mobile application.

Everything you need to get the most out of your data

There are a range of solutions offered by Analytics to help you turn data into insights, such as detailed reporting tools, intelligent data analysis and many other functionalities:

  • Analytics Alerts

Get quick answers to questions about your Analytics data, uncover insights into your business performance, and leverage sophisticated modeling capabilities.

  • Reporting

Analyze how users interact with your site and/or mobile app and easily share insights across your company using a variety of reporting tools.

  • Data analysis and visualization

Analytics offers many solutions to access, organize and visualize your data according to your business needs.

  • Data collection and management

Analytics helps you organize and manage your data. You can even import data from external sources and combine it with the data collected via Analytics to get an even more comprehensive overview.

  • Data Activation

Make smarter marketing decisions based on your data. Analytics offers a diagnostic tool that alerts users to unexpected statistics or events. Analytics can help you make predictions about relevant users and interesting actions.

  • Integration

Analytics is designed to integrate seamlessly with other Google solutions and partner products. This saves you time and improves your efficiency.

A Google Analytics webinar and free dashboard template

In order to help you better use Google Analytics, we offered a webinar on the subject, hosted by SEO and digital consultant, Myriam Jessier. You’ll also find a Google Analytics dashboard template that you can download for free to help you collect the data that matters to understanding your audience for your online business. ( Webinar and dashboard are in french only)

This article is part of the Digital marketing and eCommerce toolkit, an initiative offered as part of the free digital marketing and e-commerce consultation service for retailers of the City of Montreal.

Offered in collaboration with :

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