Ask yourself the following questions:
- Do your visitors enjoy the time spent on your site?
- Can visitors quickly understand what you offer?
- Does the site display well and quickly on mobile devices?
- Is it secure?
Definition: UX (user experience) – a specialization of web design, dealing with the behaviour and experience of the user (visitor) when using a website. UX design encompasses many other areas, but considers them from the user’s point of view.
Not to be confused with UI (user interface) – a specialization of web design that deals with the controls people use to interact with a website, including buttons and gesture controls. UX and UI are both part of web design and are complementary.
Convincing statistics:
- 45% of companies do not perform any user experience testing.
- 53% of visitors will leave if the site takes longer than three seconds to load.
- 52% of potential customers are driven away by a poor mobile experience.
- 74% of visitors will return to a website if it is mobile friendly.
- First impressions are linked to a site’s design 94% of the time.
- Corporate blogs help attract more customers.
- Video presentations help attract new customers.
- 46% of consumers leave the website if they don’t know what the company does.
- 85% of users believe that a company’s mobile website should be at least as good as the desktop version.
Source: WebsiteBuilder
Suggestions:
- Create a main action
- Develop an immersive experience
- Build simple and clear pages
- Have a good hierarchy of content
- Don’t be afraid of white space
- Standardize your style guide
- Use beautiful images
- Think about your different personas
Mistakes to avoid:
- Neglecting function in favour of aesthetics
- Orienting your design towards yourself
- Not testing enough and on enough platforms (browsers, mobiles, etc.)
You should intervene if you have:
- Low conversion rate (lots of traffic, but few transactions)
- A high bounce rate (visitors leaving after a few seconds)
- Your users do not finish your content (videos or blogs)
- Average visit duration is too short (less than a minute)
* Take the time to look at your data from Google Analytics, Search Console (essential web signals), Facebook, etc.
Find the balance between function and aesthetics!
This article is part of the Digital marketing and eCommerce toolkit, an initiative offered as part of the free digital marketing and e-commerce consultation service for retailers of the City of Montreal.
Offered in collaboration with :
