Digital marketing and eCommerce toolkit

Offered in partnership with:

Logo Ville de Montréal

Tools and tips to optimize the digital marketing and online sales of your retail business!

Thanks to the financial contribution of the City of Montreal, the Quebec Retail Council is pleased to offer retailers a toolkit to support them in their digital efforts. Retailers will be able to take advantage of tools (Google Analytics dashboard templates, social media content calendar, sample newsletters) developed by digital marketing experts, which retailers can use as is, and adapt to their business. These have the considerable advantage of being built on best practices and maximizing the digital strategies put forward by using them.

  1. How to develop your visual identity
  2. Search Engine Optimization 101
  3. Ecommerce photo taking
  4. User Experience (UX) for a website
  5. How to use Google My Business
  6. Social media editorial calendar
  7. Choosing a Web platform
  8. Google Analytics : understand and analyze your audience
  9. The Facebook pixel: measuring the effectiveness of your ads
  10. Email marketing and different types of newsletters

Need technical assistance to solve a challenge / issue with your digital marketing or e-commerce? Fill a form to benefit from our free consulting service in eCommerce and digital marketing with a seasoned digital strategist (consultation by phone or videoconference).