{"id":11991,"date":"2025-07-21T11:31:03","date_gmt":"2025-07-21T15:31:03","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/reussir-a-linternational-les-strategies-gagnantes-pour-les-commerces-quebecois\/"},"modified":"2025-09-27T19:06:13","modified_gmt":"2025-09-27T23:06:13","slug":"winning-global-markets-a-roadmap-for-quebec-retailers","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/winning-global-markets-a-roadmap-for-quebec-retailers\/","title":{"rendered":"Winning Global Markets: A Roadmap for Quebec Retailers"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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The Retail Council of Quebec presents the 2nd<\/sup> edition of the Next Gen Retail Perspective<\/strong><\/em>, a series of 4 articles, each written by a student from McGill University\u2019s Bensadoun School of Retail Management (BSRM).<\/p>\n

This series offers an opportunity to explore the ideas and perspectives of young professionals who are shaping the retail world of tomorrow. Discover Selina Ved\u2019s perspective!<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Biography\n <\/div>\n\n

\n Selina Ved\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Selina Ved is a second-generation entrepreneur, visionary founder of Nessa.com and co-founder of Nysaa. Her parents, Nilesh and Sima Ved, are the founders of the largest retail conglomerate in the Middle East.<\/p>\n

Through Nessa, she has introduced over 250 global beauty brands to the Gulf States in the Middle East, including 25 exclusivities. By leveraging AI and predictive analytics to enhance the shopping experience, Selina has carved her own path in the beauty industry through her innovative approach. This success has earned her a place on Forbes Middle East’s 30 Under 30<\/em> list in 2022.<\/p>\n

Selina also co-founded Nysaa, a joint venture Apparel Group and Nykaa which blends local culture with cutting-edge technology to revolutionize beauty retailing in the Gulf region. Ambitious, she aims to open 100 stores in the Middle East.<\/p>\n

Currently pursuing her Master\u2019s degree in Retail Management at McGill University\u2019s Bensadoun School of Retail Business, Selina combines her academic knowledge with her entrepreneurial expertise to continue redefining the landscape of beauty retailing.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Winning Global Markets: A Roadmap for Quebec Retailers\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Retail has always fascinated me as a dynamic industry that blends innovation, consumer behavior, and global trends. Growing up immersed in retail through my family\u2019s business, Apparel Group, I\u2019ve had the privilege of witnessing firsthand the challenges and rewards of expanding brands to international markets \u2014 particularly in the Middle East and India, two of the world\u2019s most exciting and fast-evolving retail regions. From launching Aldo, Ardene, and La Vie en Rose in the Middle East to adapting brands like Tim Hortons to new cultures, I\u2019ve come to appreciate the critical role of strategic planning, cultural adaptation, and choosing the right partners in global expansion.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n

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\n About Apparel Group\n <\/h4>\n\n
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Apparel Group is a multinational retail conglomerate headquartered in the Middle East, specializing in bringing global brands to new markets. With over 2,000 stores across 14 countries and a diverse portfolio of 80+ brands, the company operates in fashion, footwear, food & beverage, beauty, and lifestyle retail. It is particularly active in two of the most dynamic and high-growth regions in the world: the GCC (including the UAE and the Kingdom of Saudi Arabia) and India.<\/p>\n

Apparel Group has played a pivotal role in scaling Canadian and Quebec brands globally, operating more than 150 Aldo stores, over 20 La Vie en Rose stores, and 15 Ard\u00e8ne stores across the Middle East and India.<\/p>\n\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n The Unique Value of Quebec Brands\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Quebec brands hold a special place in global retail. Their European-inspired sophistication combined with North American operational efficiency makes them highly adaptable in diverse international markets. However, while expansion brings exciting opportunities, it also requires brands to overcome key challenges\u2014from regulatory compliance to cultural nuances. This article serves as a practical framework for Quebec brands and SMEs aiming to expand globally, with lessons drawn from the international journeys of Aldo and Tim Hortons.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Checklist for Successful International Expansion: 10 Key Factors\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Before expanding globally, Quebec-based brands must assess several key factors to ensure a smooth and sustainable entry into a new market. The following checklist provides a structured approach for planning thoughtfully the international growth of a retail business.<\/p>\n

1. Market Research<\/h6>\n