{"id":12068,"date":"2025-07-21T12:19:07","date_gmt":"2025-07-21T16:19:07","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/les-5-indicateurs-cles-a-surveiller-pour-mesurer-le-succes-de-vos-livraisons\/"},"modified":"2025-07-23T10:13:42","modified_gmt":"2025-07-23T14:13:42","slug":"the-5-key-indicators-to-keep-an-eye-on-when-measuring-the-success-of-your-deliveries","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/the-5-key-indicators-to-keep-an-eye-on-when-measuring-the-success-of-your-deliveries\/","title":{"rendered":"The 5 Key Indicators to Keep An Eye On When Measuring The Success Of Your Deliveries"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        The 5 Key Indicators to Keep An Eye On When Measuring The Success of Your Shipping Strategy\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">Home delivery is well anchored in Quebec&#8217;s consumer habits. Based on data from the\u00a0<em>Barom\u00e8tre CQCD sur la livraison<\/em> (2024), 19% <sup>1<\/sup> of the province&#8217;s consumers intend to increase the number of purchases made online.<\/p>\n<p class=\"MsoNormal\">The success of a shipping strategy depends on a number of factors, but it&#8217;s essential to evaluate the right metrics to guarantee the performance of your deliveries as well as an optimal customer experience. But for a retailer already juggling multiple challenges, determining which metrics to analyze may appear to be a complex task. Each industry and business model has its own logistical requirements and customer expectations, so choosing the right metrics is a crucial task from a strategic point of view.<\/p>\n<p class=\"MsoNormal\">Discover the key performance indicators you must track to measure the success of your shipping strategy.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_comparateur-prix.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_comparateur-prix-800x600.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_comparateur-prix-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_comparateur-prix.png\" alt width=\"874\" height=\"644\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Key Indicator #1\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Shipping Costs\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Shipping rates can have a significant influence on a customer&#8217;s online purchasing decision. Understanding your customers&#8217; expectations in terms of price, quality of service and delivery times is therefore essential when selecting the carriers best suited to your business&#8217; reality and your customers&#8217;. A well thought-out shipping strategy can not only improve your conversion rate, but also strengthen customer loyalty. Experiment with different scenarios:<\/p>\n<ul>\n<li>Offer free delivery above a certain purchase amount and adjust the threshold according to the results obtained.<\/li>\n<li>If possible, integrate shipping costs directly within the product price to simplify the shopping experience.<\/li>\n<li>You can also offer dynamic rates calculated in real time, based on the shopping cart value and shipping address.<\/li>\n<li>Finally, don&#8217;t neglect to review your pricing agreements with your logistics partners on a regular basis. By comparing different offers and negotiating the best rates, you can optimize your costs while maintaining a high level of service.<\/li>\n<\/ul>\n<p>With Envoi Qu\u00e9bec, you have access to an online platform that centralizes competitively priced services of over 20 carriers, allowing you to compare different rates in just a few clicks and choose the best options for your e-commerce&#8217;s needs.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--left\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Delai-livraison.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Delai-livraison-800x600.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Delai-livraison-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Delai-livraison.png\" alt width=\"874\" height=\"644\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Key Indicator #2\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Shipping Times\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Shipping times and on-time delivery are crucial elements that have a significant impact on customer satisfaction in the online retail sector. 31% of Quebecers expect to receive their purchase within 2 days, 48% expect it to be delivered within 3 to 5 days (<em>Barom\u00e8tre CQCD sur la livraison<\/em>, 2024). These high expectations in terms of delivery speed need to be taken into account when setting up your shipping strategy. Depending on your customers&#8217; needs, you might consider offering a variety of different delivery time options. For example, offer a standard shipping option (5 days or more) as well as a express shipping option. Test these options at different rates and adjust your shipping strategy accordingly.<\/p>\n<p>Also make sure that delivery times are respected to avoid customer dissatisfaction. For all your shipments, compare the actual delivery date with the estimated delivery date to calculate the number of on-time deliveries versus the total number of shipments (over a given period of time). Shipping delays, however slight they may be, could have a negative impact on a customer&#8217;s perception of your brand. So it is important to ensure that the services offered by your carrier partners are aligned with both your business&#8217; needs and your customers&#8217; expectations.<\/p>\n<p>&nbsp;<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Livraison-reussie.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Livraison-reussie-800x600.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Livraison-reussie-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Livraison-reussie.png\" alt width=\"874\" height=\"644\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Key Indicator #3\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Delivery Success Rate\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Does your online business have a high delivery success rate? That&#8217;s great news! This means that your orders are being delivered safely and efficiently, avoiding a high number of delivery incidents (lost packages, stolen parcels, incorrect destination addresses, delivery refusals, etc.).<\/p>\n<p>This performance indicator highlights the fluidity of your deliveries and the efficiency of the carriers you work with. If your delivery success rate is low, this may indicate that there are problems either with your order management or with the quality of your logistics partners&#8217; shipping services. So it&#8217;s important to identify the issues negatively impacting your delivery success rate, and make the necessary adjustments to reduce the number of unsuccessful deliveries.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--left\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Colis-endommage.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Colis-endommage-800x600.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Colis-endommage-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_Colis-endommage.png\" alt width=\"874\" height=\"644\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Key Indicator #4\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Shipping Claim Rate\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>This indicator quantifies the number of complaints relating to loss, damage or error that have occurred during delivery. By tracking this indicator, you can identify areas requiring immediate intervention to limit customer frustration.<\/p>\n<h5>1. High number of parcels damaged during delivery<\/h5>\n<ul>\n<li>As a first step, be sure to investigate whether this is a recurring problem with a particular carrier.<\/li>\n<li>If so, you may consider switching to other logistics partners in order to reduce the number of complaints made for this reason.<\/li>\n<\/ul>\n<h5>2. Address entry errors<\/h5>\n<ul>\n<li>If manual order fulfilment leads to many errors in destination address entry, consider automating your shipment management and label printing in order to reduce the margin of error.<\/li>\n<li>Shipping optimization platforms such as Envoi Qu\u00e9bec, for example, are tools specifically designed to simplify the management of your deliveries.<\/li>\n<\/ul>\n<p>A steady decline in this key performance indicator is another good indicator of the efficiency of your logistics operations and claims management, as well as of the quality of the shipping services offered by your partner carriers.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce-retour.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce-retour-800x600.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce-retour-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce-retour.png\" alt width=\"874\" height=\"644\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Key Indicator #5\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Return Rate\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">Although 48% of Quebec consumers rarely return their online purchases, approximately one third do so occasionally (28%) or regularly (7%) (<em>Barom\u00e8tre CQCD sur la livraison<\/em>, 2024). An effective returns management strategy can therefore play a major role in improving customer satisfaction, optimizing the online customer experience and building customer loyalty.<\/p>\n<p class=\"MsoNormal\">By identifying the main reasons why your customers return their orders or request a refund, you can gain a better understanding of the root cause of the problem and subsequently improve your business processes and eliminate any sources of frustration. This involves first gathering data relating to the reasons behind returns and customer feedback, and then identifying recurring patterns in order to find a solution that will reduce your return rate.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">Why do your customers return their purchase? And above all, how can you solve these problems? Here are two concrete examples:<\/p>\n<h5><strong>1. <\/strong>Sizes and dimensions are incorrectly indicated<\/h5>\n<ul>\n<li>Source of frustration: your customers return items because the dimensions or sizes are not clearly indicated.<\/li>\n<li>Suggested solution: include a sizing chart showing the precise dimensions of your products, using the metric AND imperial systems.<\/li>\n<\/ul>\n<h5><strong>2.\u00a0<\/strong>Product sheets do not accurately describe products<\/h5>\n<ul>\n<li>A source of frustration: a large number of customers have mentioned in their comments that your products don&#8217;t match their descriptions. This may be due to a lack of clarity in your product descriptions, and\/or due to the use of less-than-optimal product photos.<\/li>\n<li>Suggested solutions:\n<ul>\n<li>Improve your product descriptions by including all relevant information (color, weight, composition, care instructions, certifications if applicable, product usage examples, benefits, etc.);<\/li>\n<li>Provide high-quality images featuring the products under proper lighting to reduce doubts and unpleasant surprises when customers receive them. Show your products from several angles (front, side, back, close-up to show textures or finishes);<\/li>\n<li>Add images that display your products in the intended context of use, to help the customer visualize how they will use your products;<\/li>\n<li>Customer testimonials with photos are an excellent way to help potential buyers to better visualize your products.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>By reducing your return rate, you can increase customer satisfaction and maximize sales. The key lies in your efforts to properly analyze your data in order to better understand the sources of your customers&#8217; dissatisfaction.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        How Does Envoi Qu\u00e9bec Help Your E&#8209;Commerce Track These Key Indicators?\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Envoi Qu\u00e9bec offers you a wide range of key features to help you optimize your shipping management and logistics processes.<\/p>\n<ul>\n<li>\n<h5>A Centralized &amp; Detailed Dashboard For Streamlined Shipping Management<\/h5>\n<\/li>\n<\/ul>\n<p>With Envoi Qu\u00e9bec, you instantly have access to detailed data regarding your shipments. Performance indicators are clearly presented, facilitating rapid decision-making to improve your business logistics.<\/p>\n<p>In an industry where the cost of shipping can be a financial burden for Quebec SMEs, and where customer expectations for fast delivery are high, effective shipping management saves you time and money, while ensuring greater customer satisfaction. Fewer returns, minimized losses and increased customer loyalty are vital to remain competitive.<\/p>\n<ul>\n<li>\n<h5>Easy Access To All Your Shipping Data<\/h5>\n<\/li>\n<\/ul>\n<p>Gathering information manually from different carriers is a time-consuming and inefficient process. With Envoi Qu\u00e9bec, all relevant shipment data is gathered in one place, allowing you to make faster, more informed strategic decisions.<\/p>\n<p>Envoi Qu\u00e9bec doesn&#8217;t simply offer affordable shipping rates: it&#8217;s a true strategic asset to help you improve your shipping management and boost customer satisfaction.<\/p>\n<ul>\n<li>\n<h5>Make Shipping Efficiency A Driver For Growth<\/h5>\n<\/li>\n<\/ul>\n<p>Optimized shipping is not just a question of speed or cost. A well thought-out shipping strategy tailored to your customer needs will have a positive impact on your brand&#8217;s reputation and your company&#8217;s overall image.<\/p>\n<p>By adopting a proactive approach and leveraging high-performance tools like Envoi Qu\u00e9bec, you can transform your logistics challenges into real competitive advantages that will ensure your long-term growth.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-primary-50); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce-800x600.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/Blogue-CQCD_ENVOI-QUEBEC_437x322_commerce.png\" alt width=\"874\" height=\"644\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Simplify shipping with Envoi Qu\u00e9bec!\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>A shipping platform designed to help retail businesses manage and optimize parcel delivery.<\/p>\n<p><strong>Start shipping with Envoi Qu\u00e9bec today and get a 20% discount* on your first shipment! <a href=\"https:\/\/app.machool.com\/envoi\/signup\/account?ljs=en-CA\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to sign up.<\/strong><\/p>\n<p><span style=\"font-size: small;\"><em>*Offer valid for an indefinite period. The discount is applied automatically and will be reflected on your invoice.<\/em><\/span><\/p>\n\n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-fl\" style=\"--mt-min-value: 4; --mt-max-value: 7; --actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/envoi-quebec\/\" target=\"_self\" class=\"c-btn c-btn--primary-500  c-btn--reversed    c-btn--fade\">\n                    <span>D\u00e9couvrir Envoi Qu\u00e9bec!<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Measuring the right KPIs to ensure the success of your deliveries is a must for any online business. Envoi Qu\u00e9bec guides you through the best practices to adopt.<\/p>\n","protected":false},"featured_media":11994,"template":"","article_category":[116,125,112],"class_list":["post-12068","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","article_category-logistics-and-supply-chain","article_category-ecommerce","article_category-envoi-quebec-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 5 Key Indicators to Keep An Eye On When Measuring The Success Of Your Deliveries - Retail Council of Quebec<\/title>\n<meta name=\"description\" content=\"Measuring the right KPIs to ensure the success of your deliveries is a must for any online business. 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