{"id":13398,"date":"2025-10-30T12:40:42","date_gmt":"2025-10-30T16:40:42","guid":{"rendered":"https:\/\/www.cqcd.org\/?post_type=blog_article&#038;p=13398"},"modified":"2025-10-30T14:32:42","modified_gmt":"2025-10-30T18:32:42","slug":"data-driven-approach-to-customer-loyalty-avril-supermarche-santes-new-strategy","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/data-driven-approach-to-customer-loyalty-avril-supermarche-santes-new-strategy\/","title":{"rendered":"Data-Driven Approach to Customer Loyalty: <i>Avril Supermarch\u00e9 Sant\u00e9&#8217;<\/i>s New Strategy"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Data-Driven Approach to Customer Loyalty: <i>Avril Supermarch\u00e9 Sant\u00e9<\/i>&#8216;s New Strategy\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>In a context where competition is intensifying and consumer expectations are evolving rapidly, loyalty can no longer rely on a simple system of points and rewards. Data now plays a central role in retailers\u2019 ability to understand their customers and deliver personalized experiences. Loyalty has therefore become a strategic lever to engage, retain, and create lasting value.<\/p>\n<p>This article presented by <a href=\"https:\/\/www.cqcd.org\/en\/partners\/silver-partners-hop-2025\/stratlx\/\" target=\"_blank\" rel=\"noopener\">stratLX<\/a> and <a href=\"https:\/\/www.cqcd.org\/en\/partners\/silver-partners-hop-2025\/numea\/\" target=\"_blank\" rel=\"noopener\">Numea<\/a> explores how <a href=\"https:\/\/avril.ca\/en\/about-us\" target=\"_blank\" rel=\"noopener\">Avril Supermarch\u00e9 Sant\u00e9<\/a>, a fast-growing Quebec-based company competing with major grocery chains, has begun a data-driven transformation to reshape its loyalty program and strengthen customer relationships.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-quaternary-100); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n                \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Avril_Magasin.webp\"\n            type=\"\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Avril_Magasin.webp\"\n            type=\"\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Avril_Magasin-400x300.webp\"\n            type=\"\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Avril_Magasin.webp\" alt width=\"640\" height=\"433\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        The Strategic Shift Toward a Data-Centric Approach\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Having launched its loyalty program over ten years ago, Avril Supermarch\u00e9 Sant\u00e9 recognized its limitations: no personalization, generic benefits, difficulty standing out, and very limited data usage.<\/p>\n<p><strong>The need for evolution was clear:<\/strong><\/p>\n<ul>\n<li>Gamify the experience;<\/li>\n<li>Personalize interactions and promotions;<\/li>\n<li>Deliver a more engaging and targeted customer journey<\/li>\n<li>And enable better data usage.<\/li>\n<\/ul>\n<p><strong>The goals were ambitious yet realistic:<\/strong><\/p>\n<ul>\n<li>Generate more value for members;<\/li>\n<li>Drive incremental sales;<\/li>\n<li>And increase satisfaction through benefits tailored to customer profiles.<\/li>\n<\/ul>\n<p>A key challenge for Avril was maintaining autonomy over its technology stack to ensure its ambitions wouldn\u2019t be constrained by existing platform limitations. The challenge, therefore, was to deploy a flexible, integrated, and customer-centric data architecture capable of supporting progressive and sustainable data activation.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Programme-Marguerite-Avril-Supermarche-Sante.jpg\"\n            type=\"image\/jpeg\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Programme-Marguerite-Avril-Supermarche-Sante.jpg\"\n            type=\"image\/jpeg\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Programme-Marguerite-Avril-Supermarche-Sante-400x300.jpg\"\n            type=\"image\/jpeg\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Programme-Marguerite-Avril-Supermarche-Sante.jpg\" alt width=\"480\" height=\"360\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Redefining the Loyalty Experience Through Data\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Avril\u2019s new loyalty program, <strong><a href=\"https:\/\/avril.ca\/en\/marguerite-program\">Marguerite<\/a><\/strong>, represents a major turning point: it moves away from a purely transactional model toward a richer, more engaging, and truly customer-centric experience. Data plays a key role here, acting as a catalyst to rethink the program\u2019s value proposition and align it with members\u2019 real values and behaviors.<\/p>\n<p>To be specific, the experience has been modernized and fully redesigned to be fluid, omnichannel, and engaging\u2014whether in-store, online, or through the mobile app, customers enjoy a seamless and intuitive journey. Gamification mechanisms enrich the experience, making loyalty more dynamic and motivating, while serving specific goals such as encouraging discovery and highlighting certain product categories.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>This transformation was driven by member input. A comprehensive survey identified expectations, preferences, and pain points, providing valuable insights to guide the redesign. In parallel, behavioral analyses enabled segmentation of the customer base and modeling of growth potential by product category and customer profile.<\/p>\n<p>The overhaul of the Marguerite loyalty program also paved the way for greater flexibility and enhanced personalization. Each component of the program is guided by tangible data, enabling more relevant rewards and tailored communications.<\/p>\n<p>With this approach, Avril Supermarch\u00e9 Sant\u00e9 no longer simply rewards transactions \u2014 it goes beyond the transactional to build a truly personalized, lasting, and value-creating relationship with each member.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Marguerite_Apercu-app_670x540_FR.jpg\" alt=\"Application Marguerite - Avril Supermarch\u00e9 Sant\u00e9 - Fid\u00e9lisation - Exp\u00e9rience Client - Blogue CQCD - stratLX\" width=\"591\" height=\"476\" \/><\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Data Utilization and Unification\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Through its loyalty program redesign, Avril Supermarch\u00e9 Sant\u00e9 laid the groundwork for an ambitious data strategy focused on data unification and activation. Whether transactional or behavioral, customer data had previously been dispersed across multiple systems, limiting its potential. Centralizing this data within a unified platform created a 360\u00b0 customer view, forming the foundation for deeper and more proactive understanding of customer needs. <\/p>\n<p>Beyond member experience, this initiative transforms data into a strategic asset: the customer insights generated extend beyond marketing to influence decisions related to assortment, operations, and even expansion strategy. This increased autonomy reduces dependence on external providers and gives Avril full control over its data ecosystem. <\/p>\n<p>Finally, the implementation of a modular development framework ensures flexibility and long-term scalability. Avril Supermarch\u00e9 Sant\u00e9 can now enhance its ecosystem at its own pace, integrating new use cases without compromising the overall architecture.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Data Activation: Turning Insight into Action\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>Data unification is only the first step \u2014 activation is what unlocks true value for both the business and its members. At Avril Supermarch\u00e9 Sant\u00e9, insights generated from the centralized platform are used to identify precise opportunities \u2014 whether to improve the member experience or optimize operational performance. <\/p>\n<p>Use cases range from personalized offers and communications to the development of custom applications designed to distribute and fully leverage available insights. Once opportunities are identified, targeted and personalized actions are deployed to maximize impact \u2014 both in terms of engagement and long-term member value. <\/p>\n<p>Each initiative is rigorously monitored, with key performance indicators used to continuously refine strategies and ensure ongoing improvement. <\/p>\n<p>This activation also relies on internal transformation. Avril\u2019s teams are progressively equipped to adopt data-driven practices, integrating data into their daily decision-making. This cultural shift ensures that the value of data doesn\u2019t remain theoretical but translates into concrete, measurable decisions \u2014 reinforcing Avril\u2019s agility and customer focus.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Tangible Impacts and Next Steps to Maximize Data Value\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>The transformation of Avril Supermarch\u00e9 Sant\u00e9\u2019s loyalty program has already yielded tangible results\u2014driving sustainable growth, enhancing customer experience, and accelerating project delivery. By leveraging data in a structured way, the company can now activate new marketing and commercial levers while accelerating its digital transformation.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-quaternary-100); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n                \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/02\/HOP-2025-Site-Web-tuile-evenement-437x322-violet_presente-par-Lightspeed.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/02\/HOP-2025-Site-Web-tuile-evenement-437x322-violet_presente-par-Lightspeed.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/02\/HOP-2025-Site-Web-tuile-evenement-437x322-violet_presente-par-Lightspeed-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/02\/HOP-2025-Site-Web-tuile-evenement-437x322-violet_presente-par-Lightspeed.png\" alt width=\"437\" height=\"322\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        A conference not to be missed!\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Avril at Hop! The Retail Summit 2025\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>To discover in detail the impact of this transformation and the next steps planned to further strengthen customer loyalty and data activation, join the <a href=\"https:\/\/www.cqcd.org\/en\/events\/transforming-avrils-loyalty-experience-through-data\/\" target=\"_blank\" rel=\"noopener\"><strong>conference presented by stratLX and Numea<\/strong><\/a>, featuring Avril Supermarch\u00e9 Sant\u00e9 at <a href=\"https:\/\/www.cqcd.org\/en\/mega-events\/hop-the-retail-summit-2025\/\" target=\"_blank\" rel=\"noopener\">Hop! The Retail Summit 2025<\/a>! Save the date: <strong>November 18<\/strong> at the <strong>Grand Quay of the Port of Montreal<\/strong>.<\/p>\n<p><b>To attend the event, book your Hop! ticket now!<\/b><\/p>\n\n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-fl\" style=\"--mt-min-value: 4; --mt-max-value: 7; --actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/dashboard.pairconnex.app\/ticketing\/order?id=90e58bb9-e2b5-4c8a-9b7b-765ee822391a\" target=\"_blank\" class=\"c-btn c-btn--primary-500      c-btn--fade\">\n                    <span>Register to Hop! 2025 now!<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--module-background-color:var(--color-tertiary-50); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)] u-border-radius u-border-tertiary-500 u-border-2\" style=\"--pt-min-value:3; --pt-max-value:7; --pb-min-value:3; --pb-max-value:7; --px-min-value:3; --px-max-value:7; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.0455rem + 1.2121212121212vw, 2.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                                            \n                                        \n                                            \n                                                                            \n                        \n     class src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/07\/1248-CQCD_Hop2025_BannerWeb_Conf-1200x630_1.jpg\" alt fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-text-primary-500 u-font-secondary\" >\n        Events\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-font-weight: 500; --title-emphasis-color: var(--color-root-white);\">\n        Transforming Avril\u2019s Loyalty Experience Through Data\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6\" style=\"--typography-max-width: 100%;\">\n    Discover how Avril Supermarch\u00e9\u202fSant\u00e9 completely redesigned its loyalty program by embracing a data\u2011driven approach. Learn how the company redefined the loyalty experience both mobile and online to make it personalized and aligned with customer expectations, business objectives, and brand identity.\n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-6\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/events\/transforming-avrils-loyalty-experience-through-data\/\" class=\"c-btn c-btn--primary-500      c-btn--fade\">\n                    <span>View the event <\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Avril Supermarch\u00e9 Sant\u00e9, a fast-growing Quebec-based company competing with major grocery chains, has begun a data-driven transformation to reshape its loyalty program and strengthen customer relationships.<\/p>\n","protected":false},"featured_media":13382,"template":"","article_category":[102,113,124],"class_list":["post-13398","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","article_category-retail-en","article_category-hop-the-retail-summit","article_category-digital-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data-Driven Approach to Customer Loyalty: Avril Supermarch\u00e9 Sant\u00e9&#039;s New Strategy Hop! The Retail Summit 2025<\/title>\n<meta name=\"description\" content=\"Discover how Avril Supermarch\u00e9 Sant\u00e9, a fast-growing Quebec-based company competing with major grocery chains, has begun a data-driven transformation to reshape its loyalty program and strengthen customer relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/blog\/data-driven-approach-to-customer-loyalty-avril-supermarche-santes-new-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data-Driven Approach to Customer Loyalty: Avril Supermarch\u00e9 Sant\u00e9&#039;s New Strategy\" \/>\n<meta property=\"og:description\" content=\"Retail Council of Quebec - Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cqcd.org\/en\/blog\/data-driven-approach-to-customer-loyalty-avril-supermarche-santes-new-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T18:32:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Avril_Magasin.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cqcd.org\/en\/blog\/data-driven-approach-to-customer-loyalty-avril-supermarche-santes-new-strategy\/\",\"url\":\"https:\/\/www.cqcd.org\/en\/blog\/data-driven-approach-to-customer-loyalty-avril-supermarche-santes-new-strategy\/\",\"name\":\"Data-Driven Approach to Customer Loyalty: Avril Supermarch\u00e9 Sant\u00e9's New Strategy Hop! 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