{"id":1961,"date":"2024-07-05T10:19:44","date_gmt":"2024-07-05T14:19:44","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/commerce-de-detail-des-achats-ecoresponsables-chez-les-quebecois\/"},"modified":"2024-07-08T08:11:47","modified_gmt":"2024-07-08T12:11:47","slug":"retail-eco-responsible-purchases-among-quebec-consummers","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/retail-eco-responsible-purchases-among-quebec-consummers\/","title":{"rendered":"Retail : eco-responsible purchases among Quebec consummers"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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Qu\u00e9bec, le 14 mai 2024 \u2014 Le Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD), en collaboration avec ORAMA Marketing, vient tout juste de d\u00e9voiler les r\u00e9sultats de son dernier Barom\u00e8tre, un outil d\u2019intelligence d\u2019affaires \u00e9labor\u00e9 avec les r\u00e9sultats de sondages men\u00e9s aupr\u00e8s de plus de 1\u2009000 consommateurs sur les th\u00e9matiques des retours, des invendus, des articles de seconde main, ainsi que sur l\u2019obsolescence programm\u00e9e et le droit \u00e0 la r\u00e9parabilit\u00e9.<\/span><\/p>\n

Tout d\u2019abord, bonne nouvelle puisque l\u2019indice de confiance des consommateurs qu\u00e9b\u00e9cois a bondi de plus de 5 points en trois mois. Cependant, si les Qu\u00e9b\u00e9cois sont plus optimistes face \u00e0 la situation de leur m\u00e9nage, ils sont tout de m\u00eame 68 % \u00e0 se dire inquiets face \u00e0 l\u2019avenir et 43 % \u00e0 penser que la situation \u00e9conomique se d\u00e9t\u00e9riorera encore dans la province au cours de l\u2019ann\u00e9e.<\/span><\/p>\n

Les articles invendus et usag\u00e9s gagnent en popularit\u00e9<\/strong><\/span><\/p>\n

De fa\u00e7on g\u00e9n\u00e9rale, 75 % des participants au sondage se sont dits int\u00e9ress\u00e9s par les articles invendus offerts \u00e0 25 % de rabais. Plus le pourcentage de rabais augmente et plus ceux-ci se disent tr\u00e8s int\u00e9ress\u00e9s.<\/span><\/p>\n

Cet engouement se retrouve \u00e9galement pour les articles de seconde main. En effet, au cours de la derni\u00e8re ann\u00e9e, plus de la moiti\u00e9 des Qu\u00e9b\u00e9cois (56 %) ont achet\u00e9 des articles usag\u00e9s en magasin. M\u00eame que 19 % des consommateurs disent en acheter souvent. Leur principale raison d\u2019acheter des articles de seconde main est de payer moins cher (82 %), mais 43 % le font aussi pour prot\u00e9ger l\u2019environnement.<\/span><\/p>\n

Les Qu\u00e9b\u00e9cois voient d\u2019un bon \u0153il la r\u00e9parabilit\u00e9<\/strong><\/span><\/p>\n

En octobre dernier, le gouvernement du Qu\u00e9bec a adopt\u00e9 le Projet de loi 29, celui de la Loi prot\u00e9geant les consommateurs contre l\u2019obsolescence programm\u00e9e et favorisant la durabilit\u00e9, la r\u00e9parabilit\u00e9 et l\u2019entretien des biens. Dans ce contexte, il est int\u00e9ressant de savoir que le terme \u00ab obsolescence programm\u00e9e \u00bb, qui d\u00e9signe des strat\u00e9gies de conception et de production pour limiter la dur\u00e9e d\u2019un produit et ainsi acc\u00e9l\u00e9rer l\u2019achat d\u2019un produit de remplacement, est connu par seulement 45 % des Qu\u00e9b\u00e9cois.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\u00ab L\u2019obsolescence programm\u00e9e et la r\u00e9parabilit\u00e9 des biens font grandement partie des r\u00e9flexions actuelles chez nos d\u00e9taillants. Bien que l\u2019acc\u00e8s aux pi\u00e8ces et \u00e0 la main-d\u2019\u0153uvre repr\u00e9sente parfois un d\u00e9fi, ceux-ci sont conscients des transitions \u00e9cologiques \u00e0 effectuer dans le secteur et sont de plus en plus proactifs dans ce domaine \u00bb, partage Damien Sil\u00e8s, directeur g\u00e9n\u00e9ral du CQCD.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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C\u2019est dans la cat\u00e9gorie des articles \u00e9lectroniques, cellulaires et ordinateurs qu\u2019une majorit\u00e9 de consommateurs (61 %) a eu le plus souvent le sentiment d\u2019avoir achet\u00e9 un produit dont la fin semblait programm\u00e9e. Cette cat\u00e9gorie est suivie par celle des meubles et \u00e9lectrom\u00e9nagers (48 %) et par les petits appareils de cuisine (46 %).<\/span><\/p>\n

Alors que les m\u00e9tiers de r\u00e9parateurs, cordonniers et autres deviennent de plus en plus rares, la plupart des Qu\u00e9b\u00e9cois (86 %) trouvent importante la r\u00e9parabilit\u00e9 des objets. Si la majorit\u00e9 des Qu\u00e9b\u00e9cois disent avoir acc\u00e8s aux services de r\u00e9paration, les deux principaux freins \u00e0 l\u2019utilisation de ceux-ci sont les co\u00fbts des pi\u00e8ces de remplacement et de main-d\u2019\u0153uvre.<\/span><\/p>\n

61 % des consommateurs disent garder leurs biens aussi longtemps qu\u2019ils fonctionnent, alors que 9 % des Qu\u00e9b\u00e9cois ach\u00e8tent souvent les produits innovants avant tout le monde et ce, tous produits confondus. Finalement, pour ce qui est des produits en location dans un commerce, ceux-ci ne semblent pas encore avoir attir\u00e9 l\u2019attention d\u2019une majorit\u00e9 de consommateurs.<\/span><\/p>\n

L\u2019ensemble des chiffres pr\u00e9sent\u00e9s dans ce billet de blogue sont issus du barom\u00e8tre CQCD d\u2019avril 2024. Cet outil est exclusif aux d\u00e9taillants membres du CQCD.<\/span><\/strong><\/p>\n\n<\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n \n

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\u00c0 propos du Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/span><\/strong><\/p>\n

Le CQCD est une association repr\u00e9sentant la grande majorit\u00e9 des entreprises du commerce de d\u00e9tail et de la distribution au Qu\u00e9bec, ce qui en fait un interlocuteur incontournable. Pour tous les enjeux du secteur, le CQCD se positionne en \u00ab mode solutions \u00bb afin de contribuer aux r\u00e9flexions, aux strat\u00e9gies et aux d\u00e9cisions des gouvernements.<\/span><\/p>\n

\u00c0 propos d’ORAMA Marketing Inc.<\/strong><\/p>\n

ORAMA Marketing inc. offre des solutions de sondages, de recherches marketing et de conseils strat\u00e9giques. Poss\u00e9dant une tr\u00e8s grande connaissance des comportements des consommateurs, des caract\u00e9ristiques des client\u00e8les et des tendances des march\u00e9s, nous r\u00e9alisons le Barom\u00e8tre CQCD-ORAMA six fois par ann\u00e9e, afin d\u2019offrir aux d\u00e9taillants qu\u00e9b\u00e9cois un outil d\u2019intelligence d\u2019affaires, qui am\u00e8ne un peu plus de clart\u00e9 face \u00e0 ces sujets.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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Source : Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail Renseignements :<\/p>\n

Genevi\u00e8ve Duval<\/p>\n

Directrice des communications<\/p>\n

gduval@cqcd.org<\/p>\n

514 665-6688<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1997,"template":"","article_category":[102,107,108],"class_list":["post-1961","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","article_category-retail-en","article_category-studies-and-surveys","article_category-press-release"],"acf":[],"yoast_head":"\nRetail : eco-responsible purchases among Quebec consummers - Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/blog\/retail-eco-responsible-purchases-among-quebec-consummers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail : eco-responsible purchases among Quebec consummers - 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