{"id":2227,"date":"2022-12-06T11:41:00","date_gmt":"2022-12-06T16:41:00","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/barometre-cqcd-lachat-local-a-quel-prix\/"},"modified":"2024-07-08T18:08:33","modified_gmt":"2024-07-08T22:08:33","slug":"cqcd-barometer-is-there-a-cost-to-buying-local","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/cqcd-barometer-is-there-a-cost-to-buying-local\/","title":{"rendered":"CQCD Barometer \u2013 Is there a Cost to Buying Local ?"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n Qu\u2019est-ce que l\u2019achat local?\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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86 %<\/strong>\u00a0des personnes sond\u00e9es consid\u00e8rent un produit comme qu\u00e9b\u00e9cois s\u2019il a \u00e9t\u00e9 invent\u00e9, fabriqu\u00e9, assembl\u00e9 et transform\u00e9 majoritairement au Qu\u00e9bec et\u00a084 %<\/strong>\u00a0s\u2019il est compos\u00e9 de mat\u00e9riaux ou d\u2019ingr\u00e9dients qui proviennent majoritairement du Qu\u00e9bec.<\/p>\n

Bonne nouvelle : 82 %<\/strong> des personnes sond\u00e9es affirment avoir autant ou davantage fr\u00e9quent\u00e9 les magasins locaux, c\u2019est-\u00e0-dire les magasins de leur quartier, et 78 %<\/strong> ont autant ou davantage fr\u00e9quent\u00e9 les magasins, commerces ou cha\u00eenes qu\u00e9b\u00e9cois qu\u2019avant la pand\u00e9mie. Ces m\u00eames personnes jugent assez ou tr\u00e8s important d\u2019acheter localement, particuli\u00e8rement pour les biens courants : alimentation, pharmacie, produits de beaut\u00e9 (72 %<\/strong>), les biens durables : meubles et \u00e9lectrom\u00e9nagers (53 %<\/strong>) et les articles de quincaillerie (50 %<\/strong>). Les r\u00e9sultats sont semblables pour l\u2019importance de la provenance qu\u00e9b\u00e9coise des produits.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\u00ab Le Barom\u00e8tre CQCD nous confirme que les initiatives que nous avons mises en place, comme le Panier Bleu et Les Produits du Qu\u00e9bec, sont en phase avec ce que souhaite la population qu\u00e9b\u00e9coise. Il nous permet d\u2019adapter nos actions afin d\u2019encourager les consommateurs \u00e0 acheter qu\u00e9b\u00e9cois. Se procurer des produits d\u2019ici, c\u2019est facile et c\u2019est bon pour la croissance \u00e9conomique de toutes nos r\u00e9gions \u00bb.<\/p>\n

M. Christopher Skeete, ministre d\u00e9l\u00e9gu\u00e9 \u00e0 l\u2019\u00c9conomie, ministre responsable de la Lutte contre le racisme et ministre responsable de la r\u00e9gion de Laval<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Pourquoi acheter local ?\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Les raisons principales \u00e9voqu\u00e9es pour accorder la note \u00ab tr\u00e8s important \u00bb \u00e0 l\u2019achat en commerce local sont pour encourager l\u2019\u00e9conomie locale (34 %), pour le service apr\u00e8s-vente et la garantie facile \u00e0 faire respecter (33 %), pour obtenir des produits et services qui sont g\u00e9n\u00e9ralement de meilleure qualit\u00e9 (28 %) et pour des raisons \u00e9cologiques (28 %). \u00c0 qualit\u00e9 \u00e9gale, 38 % des personnes sond\u00e9es ne sont pas pr\u00eates \u00e0 d\u00e9bourser un montant suppl\u00e9mentaire pour l\u2019achat d\u2019un produit qu\u00e9b\u00e9cois et 38 % le sont, mais entre 1 et 5 % de plus au maximum. En effet, 59 % des personnes sond\u00e9es ont r\u00e9pondu que le frein principal \u00e0 l\u2019achat dans les commerces locaux \u00e9tait les prix.<\/p>\n

\u00ab L\u2019augmentation et l\u2019int\u00e9r\u00eat grandissant pour l\u2019achat de produits qu\u00e9b\u00e9cois ou dans des commerces qu\u00e9b\u00e9cois pour encourager l\u2019\u00e9conomie d\u2019ici sont r\u00e9jouissants pour nos d\u00e9taillants membres. De plus, le support gouvernemental par de belles initiatives comme Le Panier Bleu ou Produits du Qu\u00e9bec, permet de faire rayonner le secteur \u00bb.<\/p>\n

Mme Karina Serei, directrice g\u00e9n\u00e9rale par int\u00e9rim du CQCD<\/p>\n

 <\/p>\n

L\u2019impact de l\u2019affichage des produits qu\u00e9b\u00e9cois<\/strong><\/p>\n

23 % des r\u00e9pondants affirment qu\u2019ils seraient davantage port\u00e9s \u00e0 choisir des produits qu\u00e9b\u00e9cois non alimentaires s\u2019ils \u00e9taient facilement rep\u00e9rables, alors que 45 % le feraient probablement.<\/p>\n

L\u2019impact d\u2019une possible r\u00e9cession<\/strong><\/p>\n

59 % des Qu\u00e9b\u00e9cois sond\u00e9s croient que d\u2019ici la fin de l\u2019ann\u00e9e 2022, le Qu\u00e9bec entrera en r\u00e9cession. Malgr\u00e9 tout, 57 % des personnes interrog\u00e9es ont maintenu ou augment\u00e9 la fr\u00e9quence d\u2019achats de produits qu\u00e9b\u00e9cois malgr\u00e9 l\u2019inflation. Par ailleurs, 36 % des r\u00e9pondants ont d\u00e9clar\u00e9 avoir diminu\u00e9 leur fr\u00e9quence d\u2019achat de produits qu\u00e9b\u00e9cois soit parce qu\u2019ils ont diminu\u00e9 leur consommation de produits en g\u00e9n\u00e9ral (50 %), soit parce qu\u2019ils ach\u00e8tent selon les plus bas prix, peu importe la provenance (47 %).<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n LE BAROM\u00c8TRE CQCD, UN OUTIL EXCLUSIF AUX D\u00c9TAILLANTS MEMBRES DU CQCD!\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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L\u2019ensemble des chiffres pr\u00e9sent\u00e9s dans ce billet de blogue sont issus du barom\u00e8tre CQCD de novembre 2022 sur l\u2019achat local. Cet outil est exclusif aux d\u00e9taillants membres du CQCD.<\/p>\n\n<\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n \n

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\u00c0 propos du Barom\u00e8tre CQCD<\/strong><\/p>\n

R\u00e9alis\u00e9 en collaboration avec la firme ORAMA Marketing, le Barom\u00e8tre CQCD est une recherche produite tous les mois afin de sonder les consommateurs qu\u00e9b\u00e9cois. Les donn\u00e9es permettent de guider les d\u00e9taillants \u00e0 propos des intentions d\u2019achats des consommateurs et les aider \u00e0 prendre les meilleures d\u00e9cisions pour bien r\u00e9pondre \u00e0 leurs attentes. Celui-ci est r\u00e9serv\u00e9 aux d\u00e9taillants membres du Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD).<\/p>\n

Source :<\/strong> Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/p>\n

Renseignements :<\/strong>\u00a0<\/strong> \u00a0 \u00a0<\/span><\/p>\n

Genevi\u00e8ve Duval\u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n

Conseill\u00e8re en communication et cr\u00e9ation de contenu<\/p>\n

gduval@cqcd.org\u00a0 \u00a0<\/span><\/p>\n

514-665-6688<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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