{"id":3050,"date":"2023-12-12T16:46:00","date_gmt":"2023-12-12T21:46:00","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/dans-les-coulisses-duniqlo-retour-sur-la-visite-de-magasin-du-cqcd\/"},"modified":"2024-07-15T12:35:30","modified_gmt":"2024-07-15T16:35:30","slug":"behind-the-scenes-at-uniqlo-a-recap-of-our-store-visit","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/behind-the-scenes-at-uniqlo-a-recap-of-our-store-visit\/","title":{"rendered":"Behind the scenes at Uniqlo: a recap of our store visit"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n Uniqlo in Canada\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Uniqlo is a Japanese ready-to-wear brand that has gained worldwide acclaim for its approach to fashion focused on quality, functionality, and simplicity.<\/span><\/p>\n

Uniqlo has a total of 19 stores across Canada, located in four provinces (Alberta, British Columbia, Ontario, and Quebec). The Uniqlo store we visited is the first in Quebec and offers a full range of items for men, women, children, and babies over an area of 32,000 square feet.<\/span><\/p>\n

The brand was founded in Japan in 1984 by Tadashi Yanai under the name “Unique Clothing Warehouse,” from which the name UNIQLO is derived, a contraction of the terms “Unique” and “Clothing.” Operating under the banner of its parent company Fast Retailing Co., it has experienced significant global expansion in recent years, and the North American market represents a key aspect of this expansion.<\/span><\/p>\n

The store visit allowed our invited retailers to discover Uniqlo’s brand philosophy and the key areas around which the Eaton Centre store in Montreal operates.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n The LifeWear Philosophy at the Heart of Uniqlo Stores\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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The LifeWear philosophy is at the heart of the experience offered by Uniqlo, including at its store located in the Eaton Centre in Montreal. It transcends the simple approach to clothing to become a true vision of fashion, aiming to provide high-quality, functional, and durable garments that seamlessly fit into everyday life.<\/span><\/p>\n

This philosophy is reflected in the store’s layout, highlighting functionality, practicality, and aesthetics. From the folding of clothes to the choice of colors, every detail is meticulously considered to optimize the experience for consumers. The clothes are universal and timeless, allowing the brand to offer a stable range of products over time, with various iterations. Evolution occurs primarily in textile innovation.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Highlighting textile Innovation at the heart of the store\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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The brand demonstrates an undeniable commitment to the research and development of innovative textiles and processes aimed at offering distinctive, highly functional clothing suited to various climates. During our store visit, we observed various tangible advancements showcased through demonstrations and clear explanations for consumers.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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Among these innovations, HEATTECH technology stands out. This textile breakthrough has enabled the brand to design highly effective thermal clothing, ideal for facing extreme cold conditions while maintaining comfort and freedom of movement. HEATTECH technology has been skillfully integrated into a wide range of products, from underwear to basic items, providing a comprehensive solution for braving the frigid temperatures of the Quebec winter.<\/span><\/p>\n

Another notable innovation is AIRism technology, developed by the brand to create lightweight, highly breathable, and quick-drying clothing, ensuring optimal release of heat and moisture. The brand also utilizes a new process called Blue Cycle, which contributes to making jeans more environmentally friendly. You will find more information about this process further in our article.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Avoiding long lines and promoting self-service\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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The in-store experience at Uniqlo in the Eaton Centre has been designed to optimize the customer journey by offering distinct areas tailored to different clientele and their specific needs. To reduce wait times at checkout, the company has implemented self-service kiosks. Clothing items, equipped with RFID chips, can simply be placed on the kiosk without the need for manual scanning. This technology allows the retailer to track each item individually from its factories to its warehouses and within the stores.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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This data is crucial for Uniqlo, enhancing inventory accuracy in stores, adjusting production based on demand, and providing better visibility into its supply chain. The brand can also reallocate human resources previously assigned to checkout counters to other tasks, such as customer service. A staff member is specifically dedicated to assisting customers with questions or issues related to the self-service checkouts, ensuring personalized and attentive service.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Ressources humaines : former les leaders de demain\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Il n\u2019y a aucun doute que la p\u00e9nurie de main-d\u2019\u0153uvre constitue l\u2019un des d\u00e9fis majeurs dans le secteur du commerce de d\u00e9tail au Qu\u00e9bec et, plus largement, au Canada. Au Qu\u00e9bec, la p\u00e9nurie de main-d\u2019\u0153uvre dans ce secteur repr\u00e9sente pr\u00e8s de 29 000 postes \u00e0 pourvoir. Pouss\u00e9e par des objectifs de croissance ambitieux et des ouvertures de magasins \u00e0 l\u2019\u00e9chelle mondiale, l\u2019entreprise japonaise doit mener des campagnes de recrutement massives dans les march\u00e9s o\u00f9 elle s\u2019implante. Comment parvient-elle alors \u00e0 se distinguer et \u00e0 favoriser la r\u00e9tention de ses employ\u00e9\u00b7es ?<\/p>\n

Outre les conditions et l\u2019environnement de travail inclusif, la marque accorde une importance particuli\u00e8re \u00e0 la formation de ses gestionnaires. En effet, l\u2019entreprise a instaur\u00e9 un programme de formation internationale visant \u00e0 d\u00e9velopper ses propres gestionnaires en tant que leaders autonomes, dot\u00e9s de fortes responsabilit\u00e9s et d\u2019une libert\u00e9 d\u00e9cisionnelle directe sur les op\u00e9rations des magasins qu\u2019ils\/elles dirigent. Le processus de formation commence en magasin pendant un trimestre, o\u00f9 ils\/elles occupent divers postes, avant de suivre une formation th\u00e9orique de trois mois au Japon. Par la suite, ils\/elles retournent en magasin pour poursuivre la formation pratique et mettre en application les connaissances acquises tout au long du programme. De plus, un programme de mobilit\u00e9 internationale entre magasins a \u00e9t\u00e9 mis en place pour permettre \u00e0 ces derniers.\u00e8res de s\u2019inspirer des pratiques r\u00e9ussies mises en \u0153uvre ailleurs.<\/p>\n

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\n Cr\u00e9er des synergies avec des entreprises locales qui ont des valeurs similaires\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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S’int\u00e9grer et collaborer avec la communaut\u00e9 locale demeure l’un des piliers fondamentaux du mod\u00e8le d’Uniqlo. La r\u00e9ussite de la marque repose sur sa volont\u00e9 constante de s’ajuster \u00e0 la culture des communaut\u00e9s qu’elle dessert, \u00e9tablissant ainsi des partenariats et cr\u00e9ant des synergies avec des PME qu\u00e9b\u00e9coises partageant des valeurs et un style similaire. En 2022, Uniqlo a manifest\u00e9 cet engagement \u00e0 travers des collaborations marquantes, notamment avec la chocolaterie \u00c9tat de Choc, \u00e0 qui elle a offert une boutique \u00e9ph\u00e9m\u00e8re au sein de son magasin situ\u00e9 au Centre Eaton. D’autres partenariats ont \u00e9t\u00e9 conclus avec Bell Jar Botanicals, le caf\u00e9 pour cyclistes Allo V\u00e9lo, ainsi qu’avec de nombreuses autres PME locales.<\/p>\n

Source photo : Compte Instagram UNIQLO Canada<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Quelques initiatives au coeur de sa strat\u00e9gie (la plan\u00e8te, la soci\u00e9t\u00e9 et l’humain)\n <\/div>\n\n

\n Uniqlo et le d\u00e9veloppement durable\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Afin de mettre en avant ses engagements sociaux, soci\u00e9taux, et environnementaux, ainsi que ses pratiques de fabrication responsable et \u00e9thique, l’entreprise a d\u00e9velopp\u00e9 une section d\u00e9di\u00e9e en magasin. \u00c0 travers cette initiative, elle prend le temps d’expliquer en d\u00e9tail ses processus de fabrication et les mat\u00e9riaux utilis\u00e9s dans la conception de ses produits. Cette approche vise \u00e0 sensibiliser les consommateurs et les consommatrices aux enjeux de durabilit\u00e9 et \u00e0 fournir des informations transparentes sur les actions concr\u00e8tes entreprises par Uniqlo.<\/p>\n

Cette d\u00e9marche permet non seulement de mettre en lumi\u00e8re les r\u00e9sultats tangibles des efforts en mati\u00e8re de durabilit\u00e9, mais elle offre \u00e9galement une occasion privil\u00e9gi\u00e9e de communiquer directement avec une client\u00e8le de plus en plus consciente et soucieuse des implications sociales et environnementales de ses choix de consommation.<\/p>\n

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\n Recyclage et don de v\u00eatements\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Parmi les exemples mis en avant, on trouve l’utilisation de polyester recycl\u00e9 issu de la transformation de millions de bouteilles en plastique usag\u00e9es. D’autre part, la marque recycle les v\u00eatements usag\u00e9s en duvet dans ses magasins \u00e0 travers le monde, pour les redistribu\u00e9s aux r\u00e9fugi\u00e9s et aux victimes de catastrophes naturelles \u00e0 travers le monde.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Des jeans \u00e9coresponsables mettant l’accent sur la r\u00e9duction de l’utilisation de l’eau\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Uniqlo a instaur\u00e9 un proc\u00e9d\u00e9 novateur, baptis\u00e9 “Blue Cycle”, ouvrant la voie \u00e0 une production de jeans plus durable et \u00e9thique. Cette m\u00e9thode r\u00e9volutionnaire permet de r\u00e9duire l’utilisation d’eau dans la finition jusqu’\u00e0 99%, pr\u00e9servant ainsi la qualit\u00e9 des jeans tout en minimisant de mani\u00e8re significative la consommation d’eau intensive g\u00e9n\u00e9ralement associ\u00e9e \u00e0 la confection traditionnelle des jeans. En compl\u00e9ment, la marque adopte des pierres \u00e9cologiques et des technologies telles que l’ozone et les nano-bulles pour minimiser au maximum les quantit\u00e9s d’eau n\u00e9cessaires dans le processus de finition.<\/p>\n

\u00a0Par ailleurs, Uniqlo s’engage \u00e0 traiter ces jeans avec des proc\u00e9d\u00e9s au laser pour leur conf\u00e9rer un aspect vieilli. Cette approche novatrice remplace avantageusement le sablage manuel, une t\u00e2che manuelle exigeante et p\u00e9nible.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n L’engagement envers le bien-\u00eatre animal\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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L’engagement envers le bien-\u00eatre animal est une autre facette essentielle de la philosophie de Uniqlo. La marque s\u00e9lectionne soigneusement des duvets et plumes uniquement issus de fermes engag\u00e9es dans le bien-\u00eatre animal. La certification RDS (Responsible Down Standard) attribu\u00e9e \u00e0 tous les partenaires de la cha\u00eene de production d\u00e9montre l’adh\u00e9sion rigoureuse \u00e0 des normes internationales visant \u00e0 prot\u00e9ger et am\u00e9liorer les conditions d’\u00e9levage des oies et des canards. Cette transparence sur l’origine et la qualit\u00e9 du duvet s’\u00e9tend \u00e0 toute la cha\u00eene de production et de consommation, mettant en avant l’engagement complet de Uniqlo envers la durabilit\u00e9 et le respect des normes \u00e9thiques.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n Le projet “Peace for all”\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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\u00c0 c\u00f4t\u00e9 de la section consacr\u00e9e aux actions en mati\u00e8re de d\u00e9veloppement durable, la marque consacre un vaste espace d’exposition \u00e0 ses t-shirts du projet “Peace for all”. Celui-ci repose sur des collaborations avec des artistes et des cr\u00e9atifs du monde entier pour cr\u00e9er des t-shirts portant un message de paix. Tous les b\u00e9n\u00e9fices issus de la vente de ces t-shirts sont revers\u00e9s \u00e0 des organisations internationales soutenant les victimes de violence, de discrimination, de conflits arm\u00e9s et de pauvret\u00e9.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n L’ambassadeur en d\u00e9veloppement durable d’Uniqlo\n <\/div>\n\n

\n L’histoire de Doraemon\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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La marque a choisi Doraemon, le chat-robot venu du futur, personnage de manga et d’anime japonais populaire depuis plus de 50 ans, comme embl\u00e8me et ambassadeur de ses initiatives en mati\u00e8re de d\u00e9veloppement durable. Toujours gentil et pr\u00eat \u00e0 aider, ce personnage sort toutes sortes de gadgets secrets de sa poche de la quatri\u00e8me dimension pour r\u00e9soudre des probl\u00e8mes tout au long de ses nombreuses p\u00e9rip\u00e9ties.<\/p>\n

Dans le cadre de sa collaboration avec Uniqlo, celui-ci a troqu\u00e9 sa couleur traditionnelle bleue pour le vert, symbolisant une orientation vers un futur plus \u00e9cologique. Uniqlo utilise le personnage pour illustrer comment des pratiques durables peuvent contribuer \u00e0 un avenir meilleur pour tous.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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Nous tenons \u00e0 remercier toute l’\u00e9quipe du magasin Uniqlo du Centre Eaton de Montr\u00e9al pour sa disponibilit\u00e9 et son implication lors de notre visite!<\/p>\n\n<\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n \n

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\n \n \n \n \n \n\n\n\n\n \n\n\n\n\n\n Devenez membre d\u00e8s aujourd’hui afin de participer \u00e0 notre prochaine visite de magasin!<\/span>\n <\/a>\n <\/div>\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2984,"template":"","article_category":[102,104,109],"class_list":["post-3050","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","article_category-retail-en","article_category-member-news","article_category-sustainable-development-and-ecological-transition"],"acf":[],"yoast_head":"\nBehind the scenes at Uniqlo: a recap of our store visit - Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/title>\n<meta name=\"description\" content=\"Explorez les moments forts de notre r\u00e9cente visite dans le magasin Uniqlo du Centre Eaton de Montr\u00e9al!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/blog\/behind-the-scenes-at-uniqlo-a-recap-of-our-store-visit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the scenes at Uniqlo: a recap of our store visit - 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