{"id":3343,"date":"2023-08-03T15:29:00","date_gmt":"2023-08-03T19:29:00","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/les-tendances-emergentes-de-2023-en-commerce-electronique-au-canada\/"},"modified":"2024-07-16T16:15:43","modified_gmt":"2024-07-16T20:15:43","slug":"2023-ecommerce-trends-in-canada","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/2023-ecommerce-trends-in-canada\/","title":{"rendered":"2023 Ecommerce trends in canada"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n RECOMMANDATIONS ET CONSEILS D’ACHATS\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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On note aussi que 35 % des r\u00e9pondant(e)s ont d\u00e9j\u00e0 utilis\u00e9 ce qu\u2019on appelle les recommandations d\u2019achat alors que 45 % sont enclin(e)s \u00e0 les utiliser. Les recommandations d\u2019achat constituent une suggestion personnalis\u00e9e faite \u00e0 un(e) consommateur(rice) sur les produits ou les services qu\u2019il pourrait souhaiter acheter. Ces recommandations sont g\u00e9n\u00e9ralement bas\u00e9es sur l\u2019historique d\u2019achat, sur les pr\u00e9f\u00e9rences et les comportements d\u2019un(e) consommateur(rice) ainsi que sur des algorithmes d\u2019apprentissage automatique. L\u2019avanc\u00e9e de l\u2019intelligence artificielle (IA) a consid\u00e9rablement am\u00e9lior\u00e9 les recommandations d\u2019achat. Gr\u00e2ce \u00e0 l\u2019IA, les syst\u00e8mes de recommandation peuvent analyser de grandes quantit\u00e9s de donn\u00e9es afin de comprendre les pr\u00e9f\u00e9rences individuelles des consommateur(rice)s. Cette utilisation croissante de l\u2019IA permet une personnalisation et une pr\u00e9cision accrues des recommandations.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n ACHAT EN LIGNE AU MOYEN D\u2019UNE VID\u00c9O EN DIRECT\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Le sondage d\u00e9montre aussi que l\u2019achat en ligne au moyen d\u2019une vid\u00e9o en direct est une tendance qui tend \u00e0 gagner en popularit\u00e9 alors que 14 % des r\u00e9pondant(e)s ont d\u00e9j\u00e0 effectu\u00e9 des achats en ligne gr\u00e2ce \u00e0 des vid\u00e9os en direct, mais que 24 % sont enclin(e)s \u00e0 l\u2019utiliser \u00e0 l\u2019avenir. L\u2019utilisation de vid\u00e9os en direct pour les achats en ligne pr\u00e9sente plusieurs avantages. Les consommateur(rice)s peuvent interagir directement avec les vendeur(euse)s en temps r\u00e9el, ils peuvent poser des questions sur les produits et ils peuvent obtenir des r\u00e9ponses imm\u00e9diates. Les vendeur(euse)s, quant \u00e0 eux, peuvent pr\u00e9senter les produits de mani\u00e8re plus d\u00e9taill\u00e9e, peuvent effectuer des d\u00e9monstrations en direct et ils peuvent offrir des conseils personnalis\u00e9s, ce qui cr\u00e9e une exp\u00e9rience d\u2019achat plus engageante et authentique.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n ACHAT EN LIGNE AU MOYEN D\u2019UN ASSISTANT VOCAL\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Les appareils comme Google Home et Alexa se sont rapidement r\u00e9pandus, offrant aux consommateur(rice)s une nouvelle fa\u00e7on pratique de faire leurs achats en ligne. L\u2019am\u00e9lioration de la reconnaissance vocale gr\u00e2ce \u00e0 l\u2019IA joue un r\u00f4le essentiel dans l\u2019augmentation de l\u2019adoption des assistants vocaux pour les achats en ligne. Le sondage d\u00e9montre que 11 % des personnes ont d\u00e9j\u00e0 effectu\u00e9 des achats en ligne via un assistant vocal tandis que 23 % sont enclines \u00e0 l\u2019utiliser. Les avanc\u00e9es de l\u2019intelligence artificielle dans la reconnaissance vocale contribuent aussi \u00e0 une interaction plus fluide entre les utilisateur(rice)s et les assistants vocaux, ce qui facilite grandement les achats en ligne au moyen de cette technologie.<\/p>\n\n<\/div>\n \n\n\n\n\n\n\n\n\n\n\n\n \n

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\n \n \n \n \n \n\n\n\n\n \n\n\n\n\n\n Pour voir l\u2019ensemble des r\u00e9sultats du sondage L\u00e9ger \/ Novatize sur les tendances \u00e9mergentes de 2023 en commerce \u00e9lectronique au Canada, CLIQUEZ ICI<\/span>\n <\/a>\n <\/div>\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n \u00c0 propos de Novatize\n <\/h2>\n <\/div>\n
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Novatize est une firme sp\u00e9cialis\u00e9e en commerce \u00e9lectronique fond\u00e9e en 2014. D\u2019abord centr\u00e9e sur l\u2019implantation de solutions technologiques performantes, elle a rapidement constat\u00e9 le besoin des entreprises d\u2019avoir un partenaire d\u2019affaires qui conna\u00eet aussi bien ses enjeux d\u2019affaires que technologiques et commerciaux. C\u2019est pourquoi depuis sa fondation, Novatize a b\u00e2ti une \u00e9quipe et des relations clients qui perdurent gr\u00e2ce \u00e0 la synergie entre l\u2019\u00e9quipe de ses clients et la sienne.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3332,"template":"","article_category":[102,106,125],"class_list":["post-3343","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","article_category-retail-en","article_category-retail-news","article_category-ecommerce"],"acf":[],"yoast_head":"\n2023 Ecommerce trends in canada - Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/blog\/2023-ecommerce-trends-in-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Ecommerce trends in canada - 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