{"id":3344,"date":"2023-06-15T07:00:00","date_gmt":"2023-06-15T11:00:00","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/quand-la-penurie-de-main-doeuvre-se-fait-sentir-en-magasin\/"},"modified":"2024-07-16T16:23:13","modified_gmt":"2024-07-16T20:23:13","slug":"when-the-labor-shortage-is-felt-in-store","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/when-the-labor-shortage-is-felt-in-store\/","title":{"rendered":"When the labor shortage is felt in store!"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n Barom\u00e8tre CQCD – Juin 2023\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Montr\u00e9al, 15 juin 2023\u00a0\u2013 La p\u00e9nurie de main-d\u2019\u0153uvre qui s\u00e9vit au Qu\u00e9bec affecte les services re\u00e7us dans les magasins. Si la majorit\u00e9 des consommateurs consid\u00e8rent que ceux-ci se sont maintenus ou m\u00eame am\u00e9lior\u00e9s depuis la fin de la pand\u00e9mie, le dernier Barom\u00e8tre du Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD) et d\u2019ORAMA Marketing d\u00e9voile que plusieurs notent tout de m\u00eame une d\u00e9t\u00e9rioration des services re\u00e7us. Celles-ci se situeraient principalement dans les magasins de biens courants (28 %), de biens mode (29 %) et de quincaillerie (28 %).<\/span><\/p>\n

Selon les clients sond\u00e9s, les lacunes observ\u00e9es sont davantage perceptibles dans la difficult\u00e9 \u00e0 obtenir l\u2019aide d\u2019un conseiller (61 %), dans leur manque de connaissances (57 %) et d\u2019encadrement (54 %).<\/span><\/p>\n

Les consommateurs sont toutefois bien conscients de la probl\u00e9matique reli\u00e9e au manque de main-d\u2019\u0153uvre actuel. Face \u00e0 cette r\u00e9alit\u00e9, ceux-ci disent effectuer plus de \u00ab\u00a0rep\u00e9rage\u00a0\u00bb en ligne avant de se rendre en magasin (33 %) et un peu plus du quart des Qu\u00e9b\u00e9cois (26 %) se tourne vers les achats en ligne.<\/span><\/p>\n

\u00ab D\u2019apr\u00e8s les derni\u00e8res statistiques, la p\u00e9nurie de main-d\u2019\u0153uvre dans le secteur du commerce de d\u00e9tail repr\u00e9sente pr\u00e8s de 29 000 postes \u00e0 combler. Ce grand manque d\u2019employ\u00e9s chez nos d\u00e9taillants r\u00e9sulte assur\u00e9ment en une baisse de la qualit\u00e9 des services. Cependant, les commer\u00e7ants font de leur mieux pour s\u2019adapter \u00e0 cette nouvelle r\u00e9alit\u00e9, notamment gr\u00e2ce \u00e0 l\u2019apport des technologies \u00bb, d\u00e9clare monsieur Damien Sil\u00e8s, directeur g\u00e9n\u00e9ral du CQCD.<\/p>\n

Si les Qu\u00e9b\u00e9cois ne sont pas pr\u00eats \u00e0 devoir attendre plus longtemps pour se faire servir, passer \u00e0 la caisse ou pour le service apr\u00e8s-vente et, encore moins, \u00e0 faire leurs achats dans des commerces sans employ\u00e9s, en libre-service ou \u00e0 devoir prendre un rendez-vous pour obtenir des conseils en magasin, d\u2019autres solutions leur paraissent toutefois envisageables.<\/span><\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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Par exemple, plusieurs seraient pr\u00eats \u00e0 accepter davantage de caisses en libre-service (51 %); les plus favorables \u00e9tant les consommateurs \u00e2g\u00e9s entre 45 et 54 ans (63 %) ou les m\u00e9nages ayant un revenu de 200 000 $ et plus (65 %). Une autre solution serait la r\u00e9duction des heures d\u2019ouverture des commerces (45 %); les plus favorables \u00e9tant les Qu\u00e9b\u00e9cois \u00e2g\u00e9s de 55 ans et plus (55 %) et les retrait\u00e9s (57 %).<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n \n \n \n \n \n\n\n

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\n LE BAROM\u00c8TRE CQCD, UN OUTIL EXCLUSIF AUX D\u00c9TAILLANTS MEMBRES DU CQCD!\n <\/div>\n\n \n <\/div>\n\n\n \n <\/div>\n\n <\/div>\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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L\u2019ensemble des chiffres pr\u00e9sent\u00e9s dans ce billet de blogue sont issus du barom\u00e8tre CQCD d\u2019avril 2023 portant sur le contexte \u00e9conomique et la p\u00e9nurie de main-d\u2019\u0153uvre. Cet outil est exclusif aux d\u00e9taillants membres du CQCD.<\/span><\/p>\n

Pour profiter de l’\u00e9tude compl\u00e8te de 35 pages, devenez membres du CQCD des aujourd’hui!<\/p>\n

 <\/p>\n

 <\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2541,"template":"","article_category":[102,107,120],"class_list":["post-3344","blog_article","type-blog_article","status-publish","has-post-thumbnail","hentry","article_category-retail-en","article_category-studies-and-surveys","article_category-human-ressources-and-workforce"],"acf":[],"yoast_head":"\nWhen the labor shortage is felt in store! - Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/blog\/when-the-labor-shortage-is-felt-in-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When the labor shortage is felt in store! - Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cqcd.org\/en\/blog\/when-the-labor-shortage-is-felt-in-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-16T20:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2023\/06\/Barometre_vignette_V2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"437\" \/>\n\t<meta property=\"og:image:height\" content=\"322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cqcd.org\/en\/blog\/when-the-labor-shortage-is-felt-in-store\/\",\"url\":\"https:\/\/www.cqcd.org\/en\/blog\/when-the-labor-shortage-is-felt-in-store\/\",\"name\":\"When the labor shortage is felt in store! 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