{"id":3609,"date":"2023-08-28T13:03:00","date_gmt":"2023-08-28T17:03:00","guid":{"rendered":"https:\/\/www.cqcd.org\/blogue\/achat-local-et-croissance-durable-lapproche-gagnante-de-floem\/"},"modified":"2024-07-17T13:40:50","modified_gmt":"2024-07-17T17:40:50","slug":"local-purchasing-and-sustainable-growth-floems-winning-approach","status":"publish","type":"blog_article","link":"https:\/\/www.cqcd.org\/en\/blog\/local-purchasing-and-sustainable-growth-floems-winning-approach\/","title":{"rendered":"Local purchasing and sustainable growth: Flo\u00e8m’s winning approach"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n Flo\u00e8m : tisanes nordiques et ingr\u00e9dients bor\u00e9aux locaux\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Fond\u00e9e en 2019, Flo\u00e8m est \u00e0 la fois une manufacture et un commerce de d\u00e9tail sp\u00e9cialis\u00e9s dans la fabrication de tisanes nordiques et la vente en gros d\u2019ingr\u00e9dients bor\u00e9aux. L\u2019entreprise propose une large gamme de tisanes \u00e9labor\u00e9es \u00e0 partir d\u2019aromates sauvages cueillis \u00e0 la main dans la for\u00eat bor\u00e9ale et les prairies du Qu\u00e9bec. Flo\u00e8m se charge de la transformation, de l\u2019emballage et de la commercialisation de ses propres produits. Dans une optique d\u2019autarcie \u00e9conomique, l\u2019entreprise agit \u00e9galement en tant que grossiste en fournissant des plantes foresti\u00e8res locales pour approvisionner divers transformateurs de l\u2019industrie alimentaire \u00e0 travers le Qu\u00e9bec.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n FLO\u00c8M : UNE PME ANCR\u00c9E DANS LES PRATIQUES DURABLES ET DANS LA VALORISATION DE LA FLORE LOCALE\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Les fondateurs, Roxane et Fr\u00e9d\u00e9ric, forment un jeune couple anim\u00e9 par une passion pour la nature et les activit\u00e9s en plein air. Cette passion a \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment moteur derri\u00e8re leur d\u00e9cision de cr\u00e9er des m\u00e9langes de tisanes haut de gamme \u00e0 partir d\u2019herbes sauvages. Le savoir-faire des fondateurs transpara\u00eet dans leur engagement \u00e0 concevoir des produits audacieux, \u00e0 sourcer localement et \u00e0 promouvoir les principes de l\u2019\u00e9conomie circulaire. La mission de Flo\u00e8m consiste \u00e0 r\u00e9v\u00e9ler la richesse de la flore bor\u00e9ale et \u00e0 rendre accessible l\u2019approvisionnement local en la mati\u00e8re. C\u2019est pour cette raison qu\u2019ils ont \u00e9tabli une cha\u00eene d\u2019approvisionnement bas\u00e9e sur des aromates sauvages r\u00e9colt\u00e9s localement dans les for\u00eats du Qu\u00e9bec, se distinguant ainsi des concurrents qui se contentent de revendre des produits import\u00e9s.<\/p>\n

Flo\u00e8m a \u00e9tendu la distribution de ses articles \u00e0 l\u2019\u00e9chelle nationale, avec un accent particulier sur le march\u00e9 qu\u00e9b\u00e9cois. Leurs produits sont disponibles aupr\u00e8s de certains d\u00e9taillants, notamment des magasins d\u2019aliments naturels et des \u00e9tablissements gastronomiques. De plus, les infusions et les aromates peuvent \u00e9galement \u00eatre achet\u00e9s en ligne, offrant ainsi aux clients du monde entier la possibilit\u00e9 de d\u00e9couvrir la diversit\u00e9 du terroir qu\u00e9b\u00e9cois et de le faire rayonner \u00e0 l\u2019\u00e9chelle internationale.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n DES PRATIQUES DURABLES ET RESPECTUEUSES DE L’ENVIRONNEMENT\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Les cueilleurs de Flo\u00e8m r\u00e9coltent m\u00e9ticuleusement des mati\u00e8res premi\u00e8res pr\u00e9cieuses \u00e0 la main, en adoptant des pratiques respectueuses envers les plantes et leur cycle de r\u00e9g\u00e9n\u00e9ration. Ces cueilleurs disposent de permis de cueillette d\u00e9livr\u00e9s par le minist\u00e8re de la for\u00eat et sont tenus de signaler les quantit\u00e9s r\u00e9colt\u00e9es par zone gr\u00e2ce \u00e0 des coordonn\u00e9es GPS afin de pr\u00e9server l\u2019environnement. Plus de 35 aromates s\u00e9ch\u00e9s provenant de la for\u00eat sont soigneusement s\u00e9lectionn\u00e9s pour \u00eatre utilis\u00e9s dans nos m\u00e9langes et mis \u00e0 disposition sur le march\u00e9.<\/p>\n

Flo\u00e8m s\u2019engage \u00e0 soutenir les entreprises et les communaut\u00e9s locales tout en honorant la durabilit\u00e9 et la pr\u00e9servation de l\u2019environnement. En tant que fabricant de tisanes nordiques et grossiste en ingr\u00e9dients bor\u00e9aux, Flo\u00e8m reconna\u00eet l\u2019importance des produits locaux et recherche activement des partenariats avec de petites entreprises ind\u00e9pendantes au Qu\u00e9bec.<\/p>\n

L\u2019\u00e9conomie circulaire et la r\u00e9duction des d\u00e9chets sont au c\u0153ur des priorit\u00e9s de l\u2019entreprise. Une \u00e9tape majeure en ce sens est l\u2019utilisation novatrice de la pulpe de fruits, autrement gaspill\u00e9e, dans la production de ses tisanes. Cette d\u00e9marche unique contribue \u00e0 la promotion de l\u2019\u00e9conomie circulaire tout en minimisant le gaspillage.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n

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\n ET AUSSI\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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Engagement envers les entreprises locales et le soutien des agriculteurs<\/strong><\/p>\n

L\u2019engagement de Flo\u00e8m \u00e0 soutenir les entreprises et les travailleurs locaux se manifeste \u00e0 travers une strat\u00e9gie d\u2019achat qui privil\u00e9gie les fournisseurs bas\u00e9s au Qu\u00e9bec. Cette approche est profond\u00e9ment enracin\u00e9e dans le mod\u00e8le d\u2019affaires de l\u2019entreprise et sa mission de promouvoir les aromates locaux. Les liens \u00e9troits avec les petites entreprises ind\u00e9pendantes de la province renforcent cette relation mutuellement b\u00e9n\u00e9fique.<\/p>\n

Strat\u00e9gie d\u2019achat ax\u00e9e sur la localit\u00e9 et la qualit\u00e9<\/strong><\/p>\n

La strat\u00e9gie d\u2019achat de Flo\u00e8m repose sur la priorisation de l\u2019approvisionnement local dans la mesure du possible. Cette approche implique une collaboration \u00e9troite avec de petits cueilleurs et cultivateurs afin de garantir des ingr\u00e9dients de la plus haute qualit\u00e9 pour ses tisanes. Flo\u00e8m privil\u00e9gie syst\u00e9matiquement les fournisseurs du Qu\u00e9bec, suivis du Canada, et consid\u00e8re l\u2019international en dernier recours. Par exemple, Flo\u00e8m refuse de collaborer avec des cueilleurs de l\u2019Ontario et du Nouveau-Brunswick afin de privil\u00e9gier les emplois au Qu\u00e9bec.<\/p>\n

Depuis l\u2019adoption de cette strat\u00e9gie, Flo\u00e8m a \u00e9tabli des partenariats avec plus de 20 fournisseurs qu\u00e9b\u00e9cois. Ces collaborations ont permis de maintenir une cha\u00eene d\u2019approvisionnement solide tout en garantissant la qualit\u00e9 des produits et en soutenant les acteurs locaux.<\/p>\n

R\u00e9duction des co\u00fbts et de l\u2019impact environnemental<\/strong><\/p>\n

La concentration de Flo\u00e8m sur les fournisseurs qu\u00e9b\u00e9cois a engendr\u00e9 une r\u00e9duction des co\u00fbts de transport et de l\u2019empreinte carbone, s\u2019alignant ainsi avec son engagement envers la durabilit\u00e9. Cette strat\u00e9gie s\u2019est traduite par une diminution de 15 % des d\u00e9penses li\u00e9es au transport et \u00e0 la logistique. De plus, l\u2019int\u00e9gration de surplus de pulpe de fruits provenant d\u2019agriculteurs locaux dans les m\u00e9langes de tisanes a contribu\u00e9 \u00e0 r\u00e9duire les d\u00e9chets et \u00e0 soutenir les agriculteurs en leur offrant un d\u00e9bouch\u00e9 pour leurs produits exc\u00e9dentaires.<\/p>\n

Collaborations fructueuses et impact positif<\/strong><\/p>\n

L\u2019engagement de Flo\u00e8m envers les entreprises locales a donn\u00e9 lieu \u00e0 de nombreuses collaborations inspirantes avec des fournisseurs qu\u00e9b\u00e9cois. Par exemple, le partenariat avec la ferme de baies d\u2019aronia \u00abAronia superfruits\u00bb a am\u00e9lior\u00e9 l\u2019un des m\u00e9langes de tisanes les plus populaires de Flo\u00e8m. Cette collaboration a permis d\u2019utiliser des baies press\u00e9es \u00e0 froid, contribuant ainsi \u00e0 un m\u00e9lange riche en saveurs locales et bor\u00e9ales.<\/p>\n

Une autre collaboration significative a \u00e9t\u00e9 \u00e9tablie avec un cueilleur de produits forestiers qu\u00e9b\u00e9cois, permettant d\u2019incorporer des aromates rares et uniques aux m\u00e9langes de tisanes. Ce partenariat a soutenu l\u2019activit\u00e9 du cueilleur et garantit la continuit\u00e9 de la r\u00e9colte d\u2019ingr\u00e9dients bor\u00e9aux.<\/p>\n

Communication et sensibilisation<\/strong><\/p>\n

Flo\u00e8m accorde une grande importance \u00e0 la communication de sa strat\u00e9gie d\u2019achat. Cette approche est essentielle pour renforcer la culture interne de l\u2019entreprise et \u00e9duquer ses employ\u00e9s, partenaires et clients sur la valeur du soutien aux fournisseurs locaux et \u00e0 la durabilit\u00e9. Des initiatives diverses, telles que la promotion sur les r\u00e9seaux sociaux et la participation \u00e0 des \u00e9v\u00e9nements locaux, renforcent cette communication et renforcent le lien entre Flo\u00e8m et sa communaut\u00e9.<\/p>\n

Vers un avenir durable<\/strong><\/p>\n

Flo\u00e8m continue de renforcer sa strat\u00e9gie d\u2019achat en \u00e9tendant son r\u00e9seau de fournisseurs locaux. L\u2019entreprise cherche \u00e0 \u00e9tablir de nouveaux partenariats avec des cultivateurs afin de d\u00e9velopper des produits uniques mettant en valeur la flore nordique. 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