{"id":13179,"date":"2025-10-08T13:30:46","date_gmt":"2025-10-08T17:30:46","guid":{"rendered":"https:\/\/www.cqcd.org\/evenements\/etude-de-cas-lia-pour-ameliorer-lexperience-client-chez-lululemon\/"},"modified":"2025-10-29T12:40:04","modified_gmt":"2025-10-29T16:40:04","slug":"case-study-ai-to-enhance-customer-experience-at-lululemon","status":"publish","type":"events","link":"https:\/\/www.cqcd.org\/en\/events\/case-study-ai-to-enhance-customer-experience-at-lululemon\/","title":{"rendered":"Case Study: AI to Enhance Customer Experience at Lululemon"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>With the growing complexity of retail, delivering a consistent and memorable customer experience across a vast network of stores has become a critical challenge.<\/p>\n<p>This presentation will take you to the heart of Lululemon&#8217;s artificial intelligence strategy, used as a lever to transform its customer experience at scale. You&#8217;ll learn how AI helps to engage the community, equip teams on the ground, and improve productivity to enrich human interaction. The concepts presented will be illustrated with examples and concrete cases from Lululemon&#8217;s initiatives.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n<section class=\"m-slider u-overflow-hidden u-pt-fl u-pb-fl u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\"\n    data-module=\"m08a\"\n    style=\"\n        --pt-min-value: 6;\n        --pt-max-value: 12;\n        --pb-min-value: 6;\n        --pb-max-value: 12;\n\n        --module-background-color: var(--color-primary-50);\n        --module-text-color: var(--root-color);\n    \"\n>\n    <div class=\"l-container\">\n                    \n            \n\n\n\n\n\n\n\n<header class=\"m-module-header u-pt-fl u-pb-fl u-flex u-flex-col sm:u-flex-row sm:u-items-center sm:u-justify-between u-gap-[var(--module-header-gap)] u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\" style=\"--module-header-gap: calc(var(--root-baseline) * 3); --module-background-color: transparent; --module-text-color: currentColor; --pt-min-value: 0; --pt-max-value: 0; --pb-min-value: 5; --pb-max-value: 9;\">\n    <div class=\"m-module-header__header\">\n                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h2 target class=\"c-title    c-title--300         m-module-header__title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Speakers\n            <\/h2>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-font-size: 1.5rem; --typography-max-width: 100%;\">\n    \n<\/div>\n            <\/div>\n                <div class=\"m-module-header__content u-flex u-flex-col u-gap-[var(--module-header-gap)] u-w-[var(--module-header-content-width)]\"\n            style=\"\n                --module-header-content-width: auto;\n            \"\n        >\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/mega-events\/hop-the-retail-summit-2025\/speakers\/\" class=\"c-btn c-btn--primary-500   c-btn--ghost   c-btn--fade\">\n                    <span>See other speakers<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n                    <\/div>\n    <\/header>\n                \n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-slider c-slider--overflow  u-pt u-pb\" data-slider='{\"name\":\"c08-slider-402243011\",\"spaceBetween\":56,\"pauseOnMouseEnter\":true,\"lazy\":true,\"navigation\":true,\"pagination\":true,\"scrollbar\":false,\"initBelow\":\"none\",\"keyboard\":{\"enabled\":true},\"slidesPerView\":\"auto\"}' aria-roledescription=\"carousel\" aria-label style=\"--pt: 0; --pb: 0;\">\n    <div class=\"c-slider__wrapper\"\n        aria-atomic=\"false\"\n        aria-live=\"polite\"\n    >\n                    <div\n                class=\"c-slider__slide\"\n                role=\"group\"\n                aria-roledescription=\"slide\"\n                style=\"\n                    --slide-size: min(26rem, 70vw);\n                \"\n            >\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<article class=\"c-card\" style=\"--card-footer-gap: calc(var(--root-baseline) * 1); --card-content-gap: calc(var(--root-baseline) * 1); --card-background-color: transparent; --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 4; --pt-min-value: 3; --pt-max-value: 3; --pb-min-value: 3; --pb-max-value: 3; --px-min-value: 0; --px-max-value: 0;\" aria-labelledby=\"card-heading-41144032\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)]\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Charles-Cantin-1.png\" alt width=\"452\" height=\"560\" fetchpriority=\"auto\" style=\"--image-ratio:270\/350;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title        c-title--700\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-41144032\">\n         Charles Cantin\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    Mirego\n<\/div>\n            \n                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h6 target class=\"c-title        c-title--700\" style=\"--title-font-size: 1rem; --title-line-height: 1.5; --title-color: var(--color-primary-500); --title-font-family: var(--font-family-secondary); --title-font-weight: 700 --title-emphasis-color: var(--color-root-white);\">\n        Partner, Vice President, Customer Experience\n            <\/h6>\n\n            \n                                <\/div>\n    <\/div>\n            <div class=\"c-card__footer u-pb-fl u-px-fl \">\n            \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-justify-start\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                                    \n\n\n\n\n    \n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/speakers\/hop-the-summit-2025\/charles-cantin\/\" target=\"_self\" class=\"c-link  c-link--primary-500   c-link--underline c-link--underline-grow-top\">\n                    <span>Learn more<\/span>\n            <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/article>\n\n            <\/div>\n                    <div\n                class=\"c-slider__slide\"\n                role=\"group\"\n                aria-roledescription=\"slide\"\n                style=\"\n                    --slide-size: min(26rem, 70vw);\n                \"\n            >\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<article class=\"c-card\" style=\"--card-footer-gap: calc(var(--root-baseline) * 1); --card-content-gap: calc(var(--root-baseline) * 1); --card-background-color: transparent; --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 4; --pt-min-value: 3; --pt-max-value: 3; --pb-min-value: 3; --pb-max-value: 3; --px-min-value: 0; --px-max-value: 0;\" aria-labelledby=\"card-heading-530176363\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)]\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/10\/Catherine-Blais.png\" alt width=\"452\" height=\"560\" fetchpriority=\"auto\" style=\"--image-ratio:270\/350;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title        c-title--700\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-530176363\">\n        Catherine Blais\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    Lululemon\n<\/div>\n            \n                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h6 target class=\"c-title        c-title--700\" style=\"--title-font-size: 1rem; --title-line-height: 1.5; --title-color: var(--color-primary-500); --title-font-family: var(--font-family-secondary); --title-font-weight: 700 --title-emphasis-color: var(--color-root-white);\">\n        Senior Product &#038; Program Manager\n            <\/h6>\n\n            \n                                <\/div>\n    <\/div>\n            <div class=\"c-card__footer u-pb-fl u-px-fl \">\n            \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-justify-start\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                                    \n\n\n\n\n    \n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/speakers\/hop-the-summit-2025\/catherine-blais\/\" target=\"_self\" class=\"c-link  c-link--primary-500   c-link--underline c-link--underline-grow-top\">\n                    <span>Learn more<\/span>\n            <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/article>\n\n            <\/div>\n            <\/div>\n    <div class=\"c-slider__actions u-flex u-justify-between u-items-center\">\n                            <div class=\"c-slider__pagination\"><\/div>\n                            <div class=\"c-slider__nav-wrapper u-flex u-gap-4\">\n                <button\n                    data-slider-prev=\"c08-slider-402243011\"\n                    class=\"c-slider__nav c-slider__nav--prev\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-left-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-left-solid\"><\/use>\n    <\/svg>\n                <\/button>\n                <button\n                    data-slider-next=\"c08-slider-402243011\"\n                    class=\"c-slider__nav c-slider__nav--next\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-right-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-right-solid\"><\/use>\n    <\/svg>\n                <\/button>\n            <\/div>\n            <\/div>\n<\/div>\n                    \n            \n\n\n\n\n\n\n\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Lululemon leverages artificial intelligence to deliver a seamless and personalized customer experience at scale an innovative strategy that combines community engagement, field performance, and enhanced human interaction.<\/p>\n","protected":false},"featured_media":12451,"template":"","event_type":[],"mega_event_type":[190],"mega_event_theme":[205,206],"mega_event_location":[222,290],"class_list":["post-13179","events","type-events","status-publish","has-post-thumbnail","hentry","mega_event_type-conferences-en","mega_event_theme-digital-transformation-and-ai","mega_event_theme-customer-experience-and-digital-transformation","mega_event_location-grand-quai-du-port-de-montreal-en","mega_event_location-scene-bmo-2-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: AI to Enhance Customer Experience at Lululemon - Hop! 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