{"id":15168,"date":"2026-07-09T14:05:42","date_gmt":"2026-07-09T18:05:42","guid":{"rendered":"https:\/\/www.cqcd.org\/?post_type=events&p=15168"},"modified":"2026-07-09T14:09:46","modified_gmt":"2026-07-09T18:09:46","slug":"flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty","status":"publish","type":"events","link":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/","title":{"rendered":"Flash conference<\/i> – AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
\n
\n \n \n \n\n\n\n\n\n\n\n\n\n\n\n\n
\n
\n

\n Flash conference – AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Artificial intelligence is doing far more than just recommending products it\u2019s fundamentally transforming the way Canadians discover, compare, choose, and engage with brands.<\/p>\n

Drawing on insights from our recent nationwide study, this presentation explores how AI is already reshaping the customer journey, from initial inspiration through to the final purchase and beyond. We\u2019ll dive into how AI is influencing trust, brand consideration, and loyalty across different industries, while highlighting the opportunities brands can leverage and the challenges this new reality presents for retailers and manufacturers looking to stay ahead.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n

\n
\n \n \n\n\n\n\n\n\n\n
\n
\n \n\n\n\n\n\n\n \n\n\n\n\n\n\n

\n Speaker\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
\n \n<\/div>\n <\/div>\n
\n \n\n\n\n\n\n\n\n\n\n\n\n \n
\n
\n \n \n \n \n \n\n\n\n\n \n\n\n\n\n\n See other speakers<\/span>\n <\/a>\n <\/div>\n<\/div>\n <\/div>\n <\/header>\n \n\n\n\n\n\n\n\n\n\n\n\n
\n
\n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
\n
\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n \n \n \n\n <\/picture>\n <\/div>\n
\n \n \n\n
\n \n\n\n\n\n\n\n \n\n\n\n\n\n\n

\n Marie-Christine Vall\u00e9e\n <\/h3>\n\n \n \n <\/div>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
\n Ad hoc recherche\n<\/div>\n \n \n\n\n\n\n\n\n \n\n\n\n\n\n\n
\n Vice-pr\u00e9sidente\n <\/h6>\n\n \n <\/div>\n <\/div>\n
\n \n\n\n\n\n\n\n\n\n\n\n\n \n
\n
\n \n\n\n\n\n \n\n\n\n\n Learn more<\/span>\n <\/a>\n <\/div>\n<\/div>\n <\/div>\n <\/article>\n\n <\/div>\n <\/div>\n
\n
<\/div>\n
\n \n \n\n\n\n\n\n\n\n \n <\/use>\n <\/svg>\n <\/button>\n \n \n\n\n\n\n\n\n\n \n <\/use>\n <\/svg>\n <\/button>\n <\/div>\n <\/div>\n<\/div>\n \n \n\n\n\n\n\n\n\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Discover how artificial intelligence is transforming the shopping journey, brand trust, and consumer loyalty, as well as the opportunities it creates for retailers and manufacturers.<\/p>\n","protected":false},"featured_media":14901,"template":"","event_type":[],"mega_event_type":[190],"mega_event_theme":[205,206],"mega_event_location":[165],"class_list":["post-15168","events","type-events","status-publish","has-post-thumbnail","hentry","mega_event_type-conferences-en","mega_event_theme-digital-transformation-and-ai","mega_event_theme-customer-experience-and-digital-transformation","mega_event_location-scene-loto-quebec-en"],"acf":[],"yoast_head":"\nFlash conference - AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty - Hop! The Retail Summit 2026<\/title>\n<meta name=\"description\" content=\"Discover how artificial intelligence is transforming the shopping journey, brand trust, and consumer loyalty, as well as the opportunities it creates for retailers and manufacturers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flash conference - AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty - Hop! The Retail Summit 2026\" \/>\n<meta property=\"og:description\" content=\"Discover how artificial intelligence is transforming the shopping journey, brand trust, and consumer loyalty, as well as the opportunities it creates for retailers and manufacturers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T18:09:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2026\/05\/CQCD_Hop2026_siteweb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/\",\"url\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/\",\"name\":\"Flash conference - AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty - Hop! The Retail Summit 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cqcd.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CQCD_Hop2026_siteweb.png\",\"datePublished\":\"2026-07-09T18:05:42+00:00\",\"dateModified\":\"2026-07-09T18:09:46+00:00\",\"description\":\"Discover how artificial intelligence is transforming the shopping journey, brand trust, and consumer loyalty, as well as the opportunities it creates for retailers and manufacturers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cqcd.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CQCD_Hop2026_siteweb.png\",\"contentUrl\":\"https:\\\/\\\/www.cqcd.org\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CQCD_Hop2026_siteweb.png\",\"width\":1200,\"height\":630,\"caption\":\"Hop! le sommet du commerce de d\u00e9tail 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flash conference – AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/\",\"name\":\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Flash conference - AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty - Hop! The Retail Summit 2026","description":"Discover how artificial intelligence is transforming the shopping journey, brand trust, and consumer loyalty, as well as the opportunities it creates for retailers and manufacturers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"Flash conference - AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty - Hop! The Retail Summit 2026","og_description":"Discover how artificial intelligence is transforming the shopping journey, brand trust, and consumer loyalty, as well as the opportunities it creates for retailers and manufacturers.","og_url":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/","og_site_name":"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail","article_modified_time":"2026-07-09T18:09:46+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2026\/05\/CQCD_Hop2026_siteweb.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/","url":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/","name":"Flash conference - AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty - Hop! The Retail Summit 2026","isPartOf":{"@id":"https:\/\/www.cqcd.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/#primaryimage"},"image":{"@id":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2026\/05\/CQCD_Hop2026_siteweb.png","datePublished":"2026-07-09T18:05:42+00:00","dateModified":"2026-07-09T18:09:46+00:00","description":"Discover how artificial intelligence is transforming the shopping journey, brand trust, and consumer loyalty, as well as the opportunities it creates for retailers and manufacturers.","breadcrumb":{"@id":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/#primaryimage","url":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2026\/05\/CQCD_Hop2026_siteweb.png","contentUrl":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2026\/05\/CQCD_Hop2026_siteweb.png","width":1200,"height":630,"caption":"Hop! le sommet du commerce de d\u00e9tail 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cqcd.org\/en\/events\/flash-conference-ai-at-the-heart-of-the-canadian-shopping-journey-inspiring-choosing-and-building-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.cqcd.org\/en\/"},{"@type":"ListItem","position":2,"name":"Flash conference – AI at the heart of the Canadian shopping journey: Inspiring, choosing, and building loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.cqcd.org\/en\/#website","url":"https:\/\/www.cqcd.org\/en\/","name":"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cqcd.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/events\/15168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/media\/14901"}],"wp:attachment":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/media?parent=15168"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/event_type?post=15168"},{"taxonomy":"mega_event_type","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_type?post=15168"},{"taxonomy":"mega_event_theme","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_theme?post=15168"},{"taxonomy":"mega_event_location","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_location?post=15168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}