{"id":15278,"date":"2026-07-09T15:43:02","date_gmt":"2026-07-09T19:43:02","guid":{"rendered":"https:\/\/www.cqcd.org\/?post_type=events&p=15278"},"modified":"2026-10-05T11:52:56","modified_gmt":"2026-10-05T15:52:56","slug":"ia-revolutionner-campagnes-publicitaires","status":"publish","type":"events","link":"https:\/\/www.cqcd.org\/en\/events\/ia-revolutionner-campagnes-publicitaires\/","title":{"rendered":"Once upon a time, there was an AI that couldn\u2019t count"},"content":{"rendered":" \n\n\n\n\n\n\n\n\n\n\n\n\n\n
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\n Once upon a time, there was an AI that couldn\u2019t count\n <\/h2>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
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We plugged AI into our Google and Meta campaigns and thought: this is it, we found the holy grail. It was crunching data, delivering structured analysis, and honestly, we were impressed. Until we realized its math skills were about on par with a second grader.<\/p>\n

This talk tells the real story of an agency that turned a promising prototype into a reliable, production-grade system running across 200+ ad accounts. You’ll hear the lessons we learned and the fixes we found, so AI can actually become an ally you can trust.<\/p>\n\n<\/div>\n <\/div>\n <\/main>\n <\/div>\n <\/div>\n<\/section>\n\n\n \n\n\n\n

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\n Benoit Domingue\n <\/h3>\n\n \n \n <\/div>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
\n Ursa Marketing\n<\/div>\n \n \n\n\n\n\n\n\n \n\n\n\n\n\n\n
\n President\n <\/h6>\n\n \n <\/div>\n <\/div>\n
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\n Val\u00e9rie Pesant\n <\/h3>\n\n \n \n <\/div>\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n
\n Ursa Marketing\n<\/div>\n \n \n\n\n\n\n\n\n \n\n\n\n\n\n\n
\n Director of digital strategy\n <\/h6>\n\n \n <\/div>\n <\/div>\n
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\n \n \n\n\n\n\n\n\n\n \n <\/use>\n <\/svg>\n <\/button>\n \n \n\n\n\n\n\n\n\n \n <\/use>\n <\/svg>\n <\/button>\n <\/div>\n <\/div>\n<\/div>\n \n \n\n\n\n\n\n\n\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Find out how an agency transformed an AI that couldn’t count into a reliable tool that optimizes more than 200 Google and Meta accounts, and what retailers can learn from this for their campaigns.<\/p>\n","protected":false},"featured_media":15466,"template":"","event_type":[],"mega_event_type":[190],"mega_event_theme":[205],"mega_event_location":[330],"class_list":["post-15278","events","type-events","status-publish","has-post-thumbnail","hentry","mega_event_type-conferences-en","mega_event_theme-digital-transformation-and-ai","mega_event_location-scene-datmos"],"acf":[],"yoast_head":"\nOnce upon a time, there was an AI that couldn\u2019t count - Hop! 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