{"id":15458,"date":"2026-07-28T12:16:26","date_gmt":"2026-07-28T16:16:26","guid":{"rendered":"https:\/\/www.cqcd.org\/evenements\/comment-lia-transforme-le-commerce-electronique\/"},"modified":"2026-07-28T12:20:11","modified_gmt":"2026-07-28T16:20:11","slug":"how-ai-is-transforming-e-commerce","status":"publish","type":"events","link":"https:\/\/www.cqcd.org\/en\/events\/how-ai-is-transforming-e-commerce\/","title":{"rendered":"How AI Is Transforming E-commerce"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        How AI Is Transforming E-commerce\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p><span style=\"white-space: normal;\">We are committed to fostering business success by shedding light on the unique opportunities presented by online retail in Canada. That is why we regularly commission in-depth studies examining the evolution of the country\u2019s online retail market and sector.<\/span><\/p>\n<p>This presentation draws on detailed surveys and interviews with 328 decision-makers in the mid-market e-commerce sector and 1,079 online shoppers across the country.<\/p>\n<p>&nbsp;<\/p>\n<p>We will demonstrate that this provides compelling evidence that the next decade of retail will not be defined by channels or categories, but rather by the speed at which brands adapt or fail to adapt to this new decision-making architecture.<\/p>\n<p>The presentation will be followed by a discussion moderated by M\u00e9lanie B\u00e9land with Sarah Herscheid, founder of Sign\u00e9 Sarah, to illustrate the tangible impact of artificial intelligence on the operations of a Quebec-based business. Through a series of questions, Sarah will share how she uses AI tools in her day-to-day work and highlight her collaboration with Canada Post, providing a real-world example of how AI is being applied in the retail industry.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n<section class=\"m-slider u-overflow-hidden u-pt-fl u-pb-fl u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\"\n    data-module=\"m08a\"\n    style=\"\n        --pt-min-value: 6;\n        --pt-max-value: 12;\n        --pb-min-value: 6;\n        --pb-max-value: 12;\n\n        --module-background-color: var(--color-primary-50);\n        --module-text-color: var(--root-color);\n    \"\n>\n    <div class=\"l-container\">\n                    \n            \n\n\n\n\n\n\n\n<header class=\"m-module-header u-pt-fl u-pb-fl u-flex u-flex-col sm:u-flex-row sm:u-items-center sm:u-justify-between u-gap-[var(--module-header-gap)] u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\" style=\"--module-header-gap: calc(var(--root-baseline) * 3); --module-background-color: transparent; --module-text-color: currentColor; --pt-min-value: 0; --pt-max-value: 0; --pb-min-value: 5; --pb-max-value: 9;\">\n    <div class=\"m-module-header__header\">\n                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h2 target class=\"c-title    c-title--300         m-module-header__title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Speakers\n            <\/h2>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-font-size: 1.5rem; --typography-max-width: 100%;\">\n    \n<\/div>\n            <\/div>\n                <div class=\"m-module-header__content u-flex u-flex-col u-gap-[var(--module-header-gap)] u-w-[var(--module-header-content-width)]\"\n            style=\"\n                --module-header-content-width: auto;\n            \"\n        >\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/mega-evenements\/hop-le-sommet-du-commerce-de-detail-2026\/conferenciers-et-conferencieres\/\" class=\"c-btn c-btn--primary-500   c-btn--ghost   c-btn--fade\">\n                    <span>See other speakers<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n                    <\/div>\n    <\/header>\n                \n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-slider c-slider--overflow  u-pt u-pb\" data-slider='{\"name\":\"c08-slider-1782068996\",\"spaceBetween\":56,\"pauseOnMouseEnter\":true,\"lazy\":true,\"navigation\":true,\"pagination\":true,\"scrollbar\":false,\"initBelow\":\"none\",\"keyboard\":{\"enabled\":true},\"slidesPerView\":\"auto\"}' aria-roledescription=\"carousel\" aria-label style=\"--pt: 0; --pb: 0;\">\n    <div class=\"c-slider__wrapper\"\n        aria-atomic=\"false\"\n        aria-live=\"polite\"\n    >\n                    <div\n                class=\"c-slider__slide\"\n                role=\"group\"\n                aria-roledescription=\"slide\"\n                style=\"\n                    --slide-size: min(26rem, 70vw);\n                \"\n            >\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<article class=\"c-card\" style=\"--card-footer-gap: calc(var(--root-baseline) * 1); --card-content-gap: calc(var(--root-baseline) * 1); --card-background-color: transparent; --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 4; --pt-min-value: 3; --pt-max-value: 3; --pb-min-value: 3; --pb-max-value: 3; --px-min-value: 0; --px-max-value: 0;\" aria-labelledby=\"card-heading-701112320\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)]\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2026\/07\/Melanie-Beland.png\" alt width=\"452\" height=\"560\" fetchpriority=\"auto\" style=\"--image-ratio:270\/350;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title        c-title--700\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-701112320\">\n        M\u00e9lanie B\u00e9land\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    Canada Post \n<\/div>\n            \n                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h6 target class=\"c-title        c-title--700\" style=\"--title-font-size: 1rem; --title-line-height: 1.5; --title-color: var(--color-primary-500); --title-font-family: var(--font-family-secondary); --title-font-weight: 700 --title-emphasis-color: var(--color-root-white);\">\n        Senior manager, marketing and e-Commerce business development for eastern Canada\n            <\/h6>\n\n            \n                                <\/div>\n    <\/div>\n            <div class=\"c-card__footer u-pb-fl u-px-fl \">\n            \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-justify-start\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                                    \n\n\n\n\n    \n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/speakers\/hop-2026\/melanie-beland\/\" target=\"_self\" class=\"c-link  c-link--primary-500   c-link--underline c-link--underline-grow-top\">\n                    <span>Learn more<\/span>\n            <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/article>\n\n            <\/div>\n                    <div\n                class=\"c-slider__slide\"\n                role=\"group\"\n                aria-roledescription=\"slide\"\n                style=\"\n                    --slide-size: min(26rem, 70vw);\n                \"\n            >\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<article class=\"c-card\" style=\"--card-footer-gap: calc(var(--root-baseline) * 1); --card-content-gap: calc(var(--root-baseline) * 1); --card-background-color: transparent; --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 4; --pt-min-value: 3; --pt-max-value: 3; --pb-min-value: 3; --pb-max-value: 3; --px-min-value: 0; --px-max-value: 0;\" aria-labelledby=\"card-heading-19325625\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)]\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2026\/07\/Sarah-Herscheid-.png\" alt width=\"452\" height=\"560\" fetchpriority=\"auto\" style=\"--image-ratio:270\/350;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title        c-title--700\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-19325625\">\n        Sarah Herscheid\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    Sign\u00e9 Sarah\n<\/div>\n            \n                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h6 target class=\"c-title        c-title--700\" style=\"--title-font-size: 1rem; --title-line-height: 1.5; --title-color: var(--color-primary-500); --title-font-family: var(--font-family-secondary); --title-font-weight: 700 --title-emphasis-color: var(--color-root-white);\">\n        Founder and CEO \n            <\/h6>\n\n            \n                                <\/div>\n    <\/div>\n            <div class=\"c-card__footer u-pb-fl u-px-fl \">\n            \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-justify-start\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                                    \n\n\n\n\n    \n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/speakers\/hop-2026\/sarah-herscheid\/\" target=\"_self\" class=\"c-link  c-link--primary-500   c-link--underline c-link--underline-grow-top\">\n                    <span>Learn more<\/span>\n            <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/article>\n\n            <\/div>\n            <\/div>\n    <div class=\"c-slider__actions u-flex u-justify-between u-items-center\">\n                            <div class=\"c-slider__pagination\"><\/div>\n                            <div class=\"c-slider__nav-wrapper u-flex u-gap-4\">\n                <button\n                    data-slider-prev=\"c08-slider-1782068996\"\n                    class=\"c-slider__nav c-slider__nav--prev\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-left-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-left-solid\"><\/use>\n    <\/svg>\n                <\/button>\n                <button\n                    data-slider-next=\"c08-slider-1782068996\"\n                    class=\"c-slider__nav c-slider__nav--next\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-right-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-right-solid\"><\/use>\n    <\/svg>\n                <\/button>\n            <\/div>\n            <\/div>\n<\/div>\n                    \n            \n\n\n\n\n\n\n\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover the latest e-commerce trends in Canada and learn how AI is transforming retail, featuring a real-world case study from Sign\u00e9 Sarah and Canada Post.<\/p>\n","protected":false},"featured_media":15463,"template":"","event_type":[],"mega_event_type":[190],"mega_event_theme":[205],"mega_event_location":[322],"class_list":["post-15458","events","type-events","status-publish","has-post-thumbnail","hentry","mega_event_type-conferences-en","mega_event_theme-digital-transformation-and-ai","mega_event_location-terminal-1-cote-fleuve-zone-ia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI Is Transforming E-commerce - Hop! 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