{"id":5180,"date":"2024-08-13T11:14:43","date_gmt":"2024-08-13T15:14:43","guid":{"rendered":"https:\/\/www.cqcd.org\/evenements\/affinites-de-marque-une-analyse-inedite-du-commerce-de-detail-quebecois\/"},"modified":"2024-08-21T11:44:46","modified_gmt":"2024-08-21T15:44:46","slug":"brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector","status":"publish","type":"events","link":"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/","title":{"rendered":"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA;\">Our conference will take you behind the scenes of this groundbreaking analysis, where we have mapped the entire Quebec retail sector to reveal consumer loyalty and brand affinities. Through the use of artificial intelligence, we have identified connections that may surprise you. Think of those customers loyal to a XYZ grocery store who also choose to refuel at XYZ gas stations and shop at XYZ pharmacies. You will be astonished by the emerging trends that will change your perspective and enrich your partnership and marketing strategies. Join us for this unique presentation that will offer you valuable insights to better understand and influence shopping behaviors in Quebec.<\/span><\/p>\n<p class=\"MsoNormal\">\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n<section class=\"m-slider u-overflow-hidden u-pt-fl u-pb-fl u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\"\n    data-module=\"m08a\"\n    style=\"\n        --pt-min-value: 6;\n        --pt-max-value: 12;\n        --pb-min-value: 6;\n        --pb-max-value: 12;\n\n        --module-background-color: var(--color-tertiary-100);\n        --module-text-color: var(--root-color);\n    \"\n>\n    <div class=\"l-container\">\n                    \n            \n\n\n\n\n\n\n\n<header class=\"m-module-header u-pt-fl u-pb-fl u-flex u-flex-col sm:u-flex-row sm:u-items-center sm:u-justify-between u-gap-[var(--module-header-gap)] u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\" style=\"--module-header-gap: calc(var(--root-baseline) * 3); --module-background-color: transparent; --module-text-color: currentColor; --pt-min-value: 0; --pt-max-value: 0; --pb-min-value: 5; --pb-max-value: 9;\">\n    <div class=\"m-module-header__header\">\n                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h2 target class=\"c-title    c-title--300         m-module-header__title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Our speaker\n            <\/h2>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-font-size: 1.5rem; --typography-max-width: 100%;\">\n    \n<\/div>\n            <\/div>\n                <div class=\"m-module-header__content u-flex u-flex-col u-gap-[var(--module-header-gap)] u-w-[var(--module-header-content-width)]\"\n            style=\"\n                --module-header-content-width: auto;\n            \"\n        >\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/mega-events\/hop-2024\/speakers\/\" class=\"c-btn c-btn--primary-500   c-btn--ghost   c-btn--fade\">\n                    <span>View other speakers<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n                    <\/div>\n    <\/header>\n                \n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-slider c-slider--overflow  u-pt u-pb\" data-slider='{\"name\":\"c08-slider-1669576536\",\"spaceBetween\":56,\"pauseOnMouseEnter\":true,\"lazy\":true,\"navigation\":true,\"pagination\":true,\"scrollbar\":false,\"initBelow\":\"none\",\"keyboard\":{\"enabled\":true},\"slidesPerView\":\"auto\"}' aria-roledescription=\"carousel\" aria-label style=\"--pt: 0; --pb: 0;\">\n    <div class=\"c-slider__wrapper\"\n        aria-atomic=\"false\"\n        aria-live=\"polite\"\n    >\n                    <div\n                class=\"c-slider__slide\"\n                role=\"group\"\n                aria-roledescription=\"slide\"\n                style=\"\n                    --slide-size: min(26rem, 70vw);\n                \"\n            >\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<article class=\"c-card\" style=\"--card-footer-gap: calc(var(--root-baseline) * 1); --card-content-gap: calc(var(--root-baseline) * 1); --card-background-color: transparent; --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 4; --pt-min-value: 3; --pt-max-value: 3; --pb-min-value: 3; --pb-max-value: 3; --px-min-value: 0; --px-max-value: 0;\" aria-labelledby=\"card-heading-225242571\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)]\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Mathieu-le-Reste.png\" alt width=\"452\" height=\"560\" fetchpriority=\"auto\" style=\"--image-ratio:270\/350;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title        c-title--700\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-225242571\">\n        Mathieu Le Reste\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    Propulso\n<\/div>\n            \n                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h6 target class=\"c-title        c-title--700\" style=\"--title-font-size: 1rem; --title-line-height: 1.5; --title-color: var(--color-primary-500); --title-font-family: var(--font-family-secondary); --title-font-weight: 700 --title-emphasis-color: var(--color-root-white);\">\n        CEO\n            <\/h6>\n\n            \n                                <\/div>\n    <\/div>\n            <div class=\"c-card__footer u-pb-fl u-px-fl \">\n            \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-justify-start\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                                    \n\n\n\n\n    \n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/speakers\/hop-2024\/mathieu-le-reste\/\" target=\"_self\" class=\"c-link  c-link--primary-500   c-link--underline c-link--underline-grow-top\">\n                    <span>Learn more<\/span>\n            <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/article>\n\n            <\/div>\n            <\/div>\n    <div class=\"c-slider__actions u-flex u-justify-between u-items-center\">\n                            <div class=\"c-slider__pagination\"><\/div>\n                            <div class=\"c-slider__nav-wrapper u-flex u-gap-4\">\n                <button\n                    data-slider-prev=\"c08-slider-1669576536\"\n                    class=\"c-slider__nav c-slider__nav--prev\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-left-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-left-solid\"><\/use>\n    <\/svg>\n                <\/button>\n                <button\n                    data-slider-next=\"c08-slider-1669576536\"\n                    class=\"c-slider__nav c-slider__nav--next\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-right-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-right-solid\"><\/use>\n    <\/svg>\n                <\/button>\n            <\/div>\n            <\/div>\n<\/div>\n                    \n            \n\n\n\n\n\n\n\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","event_type":[],"mega_event_type":[190],"mega_event_theme":[204,205],"mega_event_location":[164],"class_list":["post-5180","events","type-events","status-publish","hentry","mega_event_type-conferences-en","mega_event_theme-ecommerce-and-digital-marketing","mega_event_theme-digital-transformation-and-ai","mega_event_location-scene-air-miles-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector - Hop! The Retail Summit 2024<\/title>\n<meta name=\"description\" content=\"Rejoignez-nous pour cette pr\u00e9sentation unique qui vous offrira de pr\u00e9cieux insight pour comprendre et influencer les comportements d&#039;achat au Qu\u00e9bec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector - Hop! The Retail Summit 2024\" \/>\n<meta property=\"og:description\" content=\"Rejoignez-nous pour cette pr\u00e9sentation unique qui vous offrira de pr\u00e9cieux insight pour comprendre et influencer les comportements d&#039;achat au Qu\u00e9bec\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T15:44:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/\",\"url\":\"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/\",\"name\":\"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector - Hop! The Retail Summit 2024\",\"isPartOf\":{\"@id\":\"https:\/\/www.cqcd.org\/en\/#website\"},\"datePublished\":\"2024-08-13T15:14:43+00:00\",\"dateModified\":\"2024-08-21T15:44:46+00:00\",\"description\":\"Rejoignez-nous pour cette pr\u00e9sentation unique qui vous offrira de pr\u00e9cieux insight pour comprendre et influencer les comportements d'achat au Qu\u00e9bec\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.cqcd.org\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cqcd.org\/en\/#website\",\"url\":\"https:\/\/www.cqcd.org\/en\/\",\"name\":\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cqcd.org\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector - Hop! The Retail Summit 2024","description":"Rejoignez-nous pour cette pr\u00e9sentation unique qui vous offrira de pr\u00e9cieux insight pour comprendre et influencer les comportements d'achat au Qu\u00e9bec","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/","og_locale":"en_US","og_type":"article","og_title":"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector - Hop! The Retail Summit 2024","og_description":"Rejoignez-nous pour cette pr\u00e9sentation unique qui vous offrira de pr\u00e9cieux insight pour comprendre et influencer les comportements d'achat au Qu\u00e9bec","og_url":"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/","og_site_name":"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail","article_modified_time":"2024-08-21T15:44:46+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/","url":"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/","name":"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector - Hop! The Retail Summit 2024","isPartOf":{"@id":"https:\/\/www.cqcd.org\/en\/#website"},"datePublished":"2024-08-13T15:14:43+00:00","dateModified":"2024-08-21T15:44:46+00:00","description":"Rejoignez-nous pour cette pr\u00e9sentation unique qui vous offrira de pr\u00e9cieux insight pour comprendre et influencer les comportements d'achat au Qu\u00e9bec","breadcrumb":{"@id":"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cqcd.org\/en\/events\/brand-affinities-unveiled-the-groundbreaking-analysis-of-quebecs-retail-sector\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.cqcd.org\/en\/"},{"@type":"ListItem","position":2,"name":"Brand Affinities Unveiled: The Groundbreaking Analysis of Quebec\u2019s Retail Sector"}]},{"@type":"WebSite","@id":"https:\/\/www.cqcd.org\/en\/#website","url":"https:\/\/www.cqcd.org\/en\/","name":"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cqcd.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/events\/5180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:attachment":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/media?parent=5180"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/event_type?post=5180"},{"taxonomy":"mega_event_type","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_type?post=5180"},{"taxonomy":"mega_event_theme","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_theme?post=5180"},{"taxonomy":"mega_event_location","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_location?post=5180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}