{"id":6270,"date":"2024-09-20T13:27:51","date_gmt":"2024-09-20T17:27:51","guid":{"rendered":"https:\/\/www.cqcd.org\/evenements\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/"},"modified":"2024-09-20T13:33:15","modified_gmt":"2024-09-20T17:33:15","slug":"quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile","status":"publish","type":"events","link":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/","title":{"rendered":"Four strategies to increase your conversion rate through mobile"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p>How to encourage consumers to increase their in-store purchase basket through a mobile app?<\/p>\n<p>Thanks to the work done on a multinational retail company\u2019s app over the past decade, Thirdbridge has found key answers to this question. In the digital age, in-store shopping is still relevant, but consumer habits have evolved. The mobile app proves to be an essential tool to integrate into your target audience\u2019s daily life, whether to attract or retain them.<\/p>\n<p>Discover four effective strategies to optimize your customer experience, boost in-store visits, and consequently increase your sales!<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n<section class=\"m-slider u-overflow-hidden u-pt-fl u-pb-fl u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\"\n    data-module=\"m08a\"\n    style=\"\n        --pt-min-value: 6;\n        --pt-max-value: 12;\n        --pb-min-value: 6;\n        --pb-max-value: 12;\n\n        --module-background-color: var(--color-tertiary-100);\n        --module-text-color: var(--root-color);\n    \"\n>\n    <div class=\"l-container\">\n                    \n            \n\n\n\n\n\n\n\n<header class=\"m-module-header u-pt-fl u-pb-fl u-flex u-flex-col sm:u-flex-row sm:u-items-center sm:u-justify-between u-gap-[var(--module-header-gap)] u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\" style=\"--module-header-gap: calc(var(--root-baseline) * 3); --module-background-color: transparent; --module-text-color: currentColor; --pt-min-value: 0; --pt-max-value: 0; --pb-min-value: 5; --pb-max-value: 9;\">\n    <div class=\"m-module-header__header\">\n                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h2 target class=\"c-title    c-title--300         m-module-header__title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Our speaker\n            <\/h2>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-font-size: 1.5rem; --typography-max-width: 100%;\">\n    \n<\/div>\n            <\/div>\n                <div class=\"m-module-header__content u-flex u-flex-col u-gap-[var(--module-header-gap)] u-w-[var(--module-header-content-width)]\"\n            style=\"\n                --module-header-content-width: auto;\n            \"\n        >\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/mega-events\/hop-2024\/speakers\/\" class=\"c-btn c-btn--primary-500   c-btn--ghost   c-btn--fade\">\n                    <span>View other speakers<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n                    <\/div>\n    <\/header>\n                \n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-slider c-slider--overflow  u-pt u-pb\" data-slider='{\"name\":\"c08-slider-1264785215\",\"spaceBetween\":56,\"pauseOnMouseEnter\":true,\"lazy\":true,\"navigation\":true,\"pagination\":true,\"scrollbar\":false,\"initBelow\":\"none\",\"keyboard\":{\"enabled\":true},\"slidesPerView\":\"auto\"}' aria-roledescription=\"carousel\" aria-label style=\"--pt: 0; --pb: 0;\">\n    <div class=\"c-slider__wrapper\"\n        aria-atomic=\"false\"\n        aria-live=\"polite\"\n    >\n                    <div\n                class=\"c-slider__slide\"\n                role=\"group\"\n                aria-roledescription=\"slide\"\n                style=\"\n                    --slide-size: min(26rem, 70vw);\n                \"\n            >\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<article class=\"c-card\" style=\"--card-footer-gap: calc(var(--root-baseline) * 1); --card-content-gap: calc(var(--root-baseline) * 1); --card-background-color: transparent; --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 4; --pt-min-value: 3; --pt-max-value: 3; --pb-min-value: 3; --pb-max-value: 3; --px-min-value: 0; --px-max-value: 0;\" aria-labelledby=\"card-heading-132532406\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)]\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/09\/Alexandre-ST-Aubin.jpg\" alt width=\"452\" height=\"560\" fetchpriority=\"auto\" style=\"--image-ratio:270\/350;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title        c-title--700\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-132532406\">\n        Alexandre St-Aubin\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    Thirdbridge\n<\/div>\n            \n                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h6 target class=\"c-title        c-title--700\" style=\"--title-font-size: 1rem; --title-line-height: 1.5; --title-color: var(--color-primary-500); --title-font-family: var(--font-family-secondary); --title-font-weight: 700 --title-emphasis-color: var(--color-root-white);\">\n        Executive Director\n            <\/h6>\n\n            \n                                <\/div>\n    <\/div>\n            <div class=\"c-card__footer u-pb-fl u-px-fl \">\n            \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-justify-start\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                                    \n\n\n\n\n    \n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/speakers\/hop-2024\/alexandre-st-aubin\/\" target=\"_self\" class=\"c-link  c-link--primary-500   c-link--underline c-link--underline-grow-top\">\n                    <span>Learn more<\/span>\n            <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/article>\n\n            <\/div>\n            <\/div>\n    <div class=\"c-slider__actions u-flex u-justify-between u-items-center\">\n                            <div class=\"c-slider__pagination\"><\/div>\n                            <div class=\"c-slider__nav-wrapper u-flex u-gap-4\">\n                <button\n                    data-slider-prev=\"c08-slider-1264785215\"\n                    class=\"c-slider__nav c-slider__nav--prev\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-left-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-left-solid\"><\/use>\n    <\/svg>\n                <\/button>\n                <button\n                    data-slider-next=\"c08-slider-1264785215\"\n                    class=\"c-slider__nav c-slider__nav--next\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-right-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-right-solid\"><\/use>\n    <\/svg>\n                <\/button>\n            <\/div>\n            <\/div>\n<\/div>\n                    \n            \n\n\n\n\n\n\n\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":6040,"template":"","event_type":[],"mega_event_type":[190],"mega_event_theme":[205,206],"mega_event_location":[181],"class_list":["post-6270","events","type-events","status-publish","has-post-thumbnail","hentry","mega_event_type-conferences-en","mega_event_theme-digital-transformation-and-ai","mega_event_theme-customer-experience-and-digital-transformation","mega_event_location-scene-structube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four strategies to increase your conversion rate through mobile - Hop! The Retail Summit 2024<\/title>\n<meta name=\"description\" content=\"Discover four effective strategies to optimize your customer experience, boost in-store visits, and consequently increase your sales!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four strategies to increase your conversion rate through mobile - Hop! The Retail Summit 2024\" \/>\n<meta property=\"og:description\" content=\"Discover four effective strategies to optimize your customer experience, boost in-store visits, and consequently increase your sales!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/\" \/>\n<meta property=\"og:site_name\" content=\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T17:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/09\/Hop-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"437\" \/>\n\t<meta property=\"og:image:height\" content=\"322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/\",\"url\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/\",\"name\":\"Four strategies to increase your conversion rate through mobile - Hop! The Retail Summit 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cqcd.org\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Hop-2024.jpg\",\"datePublished\":\"2024-09-20T17:27:51+00:00\",\"dateModified\":\"2024-09-20T17:33:15+00:00\",\"description\":\"Discover four effective strategies to optimize your customer experience, boost in-store visits, and consequently increase your sales!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cqcd.org\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Hop-2024.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cqcd.org\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Hop-2024.jpg\",\"width\":437,\"height\":322},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/events\\\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Four strategies to increase your conversion rate through mobile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/\",\"name\":\"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cqcd.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Four strategies to increase your conversion rate through mobile - Hop! The Retail Summit 2024","description":"Discover four effective strategies to optimize your customer experience, boost in-store visits, and consequently increase your sales!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/","og_locale":"en_US","og_type":"article","og_title":"Four strategies to increase your conversion rate through mobile - Hop! The Retail Summit 2024","og_description":"Discover four effective strategies to optimize your customer experience, boost in-store visits, and consequently increase your sales!","og_url":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/","og_site_name":"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail","article_modified_time":"2024-09-20T17:33:15+00:00","og_image":[{"width":437,"height":322,"url":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/09\/Hop-2024.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/","url":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/","name":"Four strategies to increase your conversion rate through mobile - Hop! The Retail Summit 2024","isPartOf":{"@id":"https:\/\/www.cqcd.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/#primaryimage"},"image":{"@id":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/09\/Hop-2024.jpg","datePublished":"2024-09-20T17:27:51+00:00","dateModified":"2024-09-20T17:33:15+00:00","description":"Discover four effective strategies to optimize your customer experience, boost in-store visits, and consequently increase your sales!","breadcrumb":{"@id":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/#primaryimage","url":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/09\/Hop-2024.jpg","contentUrl":"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/09\/Hop-2024.jpg","width":437,"height":322},{"@type":"BreadcrumbList","@id":"https:\/\/www.cqcd.org\/en\/events\/quatre-strategies-pour-augmenter-son-taux-de-conversion-grace-au-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.cqcd.org\/en\/"},{"@type":"ListItem","position":2,"name":"Four strategies to increase your conversion rate through mobile"}]},{"@type":"WebSite","@id":"https:\/\/www.cqcd.org\/en\/#website","url":"https:\/\/www.cqcd.org\/en\/","name":"Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cqcd.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/events\/6270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/types\/events"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/media\/6040"}],"wp:attachment":[{"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/media?parent=6270"}],"wp:term":[{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/event_type?post=6270"},{"taxonomy":"mega_event_type","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_type?post=6270"},{"taxonomy":"mega_event_theme","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_theme?post=6270"},{"taxonomy":"mega_event_location","embeddable":true,"href":"https:\/\/www.cqcd.org\/en\/wp-json\/wp\/v2\/mega_event_location?post=6270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}