{"id":6922,"date":"2024-10-11T14:42:03","date_gmt":"2024-10-11T18:42:03","guid":{"rendered":"https:\/\/www.cqcd.org\/evenements\/retail-media-100-local\/"},"modified":"2024-10-18T16:30:41","modified_gmt":"2024-10-18T20:30:41","slug":"100-local-retail-media","status":"publish","type":"events","link":"https:\/\/www.cqcd.org\/en\/events\/100-local-retail-media\/","title":{"rendered":"100% local Retail Media"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">When Retailer Data Meets La Presse&#8217;s Expertise<\/p>\n<p class=\"MsoNormal\">In the digital age, retail media is emerging as an unmissable opportunity for retailers and will undoubtedly be the biggest digital wave since social media. The potential is so significant that it deserves in-depth exploration, especially in the context of data privacy protection and the many challenges our industry faces.<\/p>\n<p class=\"MsoNormal\">La Presse, in collaboration with several key players from the retail and media industries, including agencies, retailers, and tech partners, has examined this opportunity. This collaborative approach has led to the development of innovative tools to help retailers overcome these challenges and fully harness the potential of retail media. By joining forces, these local actors are paving the way for groundbreaking advertising solutions, ranging from digital alternatives to traditional flyers to personalized brand campaigns, all while respecting data protection standards.<\/p>\n<p class=\"MsoNormal\">Through concrete examples, discover how retailers can leverage this digital wave to innovate, generate new revenue streams, and optimize their advertising investments. This analysis will highlight effective strategies to address current trends and adapt to the fast-evolving digital communication channels.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n<section class=\"m-slider u-overflow-hidden u-pt-fl u-pb-fl u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\"\n    data-module=\"m08a\"\n    style=\"\n        --pt-min-value: 6;\n        --pt-max-value: 12;\n        --pb-min-value: 6;\n        --pb-max-value: 12;\n\n        --module-background-color: var(--color-tertiary-100);\n        --module-text-color: var(--root-color);\n    \"\n>\n    <div class=\"l-container\">\n                    \n            \n\n\n\n\n\n\n\n<header class=\"m-module-header u-pt-fl u-pb-fl u-flex u-flex-col sm:u-flex-row sm:u-items-center sm:u-justify-between u-gap-[var(--module-header-gap)] u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\" style=\"--module-header-gap: calc(var(--root-baseline) * 3); --module-background-color: transparent; --module-text-color: currentColor; --pt-min-value: 0; --pt-max-value: 0; --pb-min-value: 5; --pb-max-value: 9;\">\n    <div class=\"m-module-header__header\">\n                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h2 target class=\"c-title    c-title--300         m-module-header__title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Our speaker\n            <\/h2>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-font-size: 1.5rem; --typography-max-width: 100%;\">\n    \n<\/div>\n            <\/div>\n                <div class=\"m-module-header__content u-flex u-flex-col u-gap-[var(--module-header-gap)] u-w-[var(--module-header-content-width)]\"\n            style=\"\n                --module-header-content-width: auto;\n            \"\n        >\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/mega-events\/hop-2024\/speakers\/\" class=\"c-btn c-btn--primary-500   c-btn--ghost   c-btn--fade\">\n                    <span>See our speakers lineup<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n                    <\/div>\n    <\/header>\n                \n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-slider c-slider--overflow  u-pt u-pb\" data-slider='{\"name\":\"c08-slider-1302609108\",\"spaceBetween\":56,\"pauseOnMouseEnter\":true,\"lazy\":true,\"navigation\":true,\"pagination\":true,\"scrollbar\":false,\"initBelow\":\"none\",\"keyboard\":{\"enabled\":true},\"slidesPerView\":\"auto\"}' aria-roledescription=\"carousel\" aria-label style=\"--pt: 0; --pb: 0;\">\n    <div class=\"c-slider__wrapper\"\n        aria-atomic=\"false\"\n        aria-live=\"polite\"\n    >\n                    <div\n                class=\"c-slider__slide\"\n                role=\"group\"\n                aria-roledescription=\"slide\"\n                style=\"\n                    --slide-size: min(26rem, 70vw);\n                \"\n            >\n                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<article class=\"c-card\" style=\"--card-footer-gap: calc(var(--root-baseline) * 1); --card-content-gap: calc(var(--root-baseline) * 1); --card-background-color: transparent; --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 4; --pt-min-value: 3; --pt-max-value: 3; --pb-min-value: 3; --pb-max-value: 3; --px-min-value: 0; --px-max-value: 0;\" aria-labelledby=\"card-heading-885017386\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n    \n    \n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)]\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/10\/Alix-Boivin.jpg\" alt width=\"452\" height=\"560\" fetchpriority=\"auto\" style=\"--image-ratio:270\/350;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title        c-title--700\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-885017386\">\n        Alix Boivin\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    La Presse\n<\/div>\n            \n                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h6 target class=\"c-title        c-title--700\" style=\"--title-font-size: 1rem; --title-line-height: 1.5; --title-color: var(--color-primary-500); --title-font-family: var(--font-family-secondary); --title-font-weight: 700 --title-emphasis-color: var(--color-root-white);\">\n        Director of Media Development and Commerce\n            <\/h6>\n\n            \n                                <\/div>\n    <\/div>\n            <div class=\"c-card__footer u-pb-fl u-px-fl \">\n            \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-justify-start\" style=\"--actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                                    \n\n\n\n\n    \n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/speakers\/hop-2024\/alix-boivin\/\" target=\"_self\" class=\"c-link  c-link--primary-500   c-link--underline c-link--underline-grow-top\">\n                    <span>Learn more<\/span>\n            <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/article>\n\n            <\/div>\n            <\/div>\n    <div class=\"c-slider__actions u-flex u-justify-between u-items-center\">\n                            <div class=\"c-slider__pagination\"><\/div>\n                            <div class=\"c-slider__nav-wrapper u-flex u-gap-4\">\n                <button\n                    data-slider-prev=\"c08-slider-1302609108\"\n                    class=\"c-slider__nav c-slider__nav--prev\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-left-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-left-solid\"><\/use>\n    <\/svg>\n                <\/button>\n                <button\n                    data-slider-next=\"c08-slider-1302609108\"\n                    class=\"c-slider__nav c-slider__nav--next\"\n                    aria-label=\"\"\n                >\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--arrow-right-solid\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#arrow-right-solid\"><\/use>\n    <\/svg>\n                <\/button>\n            <\/div>\n            <\/div>\n<\/div>\n                    \n            \n\n\n\n\n\n\n\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":6040,"template":"","event_type":[],"mega_event_type":[190],"mega_event_theme":[204],"mega_event_location":[181],"class_list":["post-6922","events","type-events","status-publish","has-post-thumbnail","hentry","mega_event_type-conferences-en","mega_event_theme-ecommerce-and-digital-marketing","mega_event_location-scene-structube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>100% local Retail Media - Hop! The Retail Summit 2024<\/title>\n<meta name=\"description\" content=\"Discover how retailers can leverage this digital wave to innovate, generate new revenue streams, and optimize their advertising investments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/events\/100-local-retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100% local Retail Media - Hop! 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