{"id":1458,"date":"2024-06-13T16:54:20","date_gmt":"2024-06-13T20:54:20","guid":{"rendered":"https:\/\/www.cqcd.org\/balado\/"},"modified":"2025-09-09T12:53:53","modified_gmt":"2025-09-09T16:53:53","slug":"the-retail-podcast","status":"publish","type":"page","link":"https:\/\/www.cqcd.org\/en\/the-retail-podcast\/","title":{"rendered":"The retail podcast"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double  m-content--banner  m-content--has-shape-corner l-has-bg-patterns-m03-bordered\" style=\"--module-background-color:var(--color-primary-500); --pt-min-value:4; --pt-max-value:5;\">\n        <div class=\"l-container \" style=\"--container-width: 1920px; --container-margin: 40px; \" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)] u-border-radius \" style=\"--border-radius: 8; --pt-min-value:3; --pt-max-value:7; --pb-min-value:5; --pb-max-value:7; --px-min-value:3; --px-max-value:7; \n                            \n                                                                        \n         \n\n    \n    --module-text-color:var(--color-root-white); --module-subtitle-color:var(--color-secondary-300); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-secondary-300); --module-typography-link-color:var(--color-root-white); --module-typography-link-hover-color:var(--color-secondary-300); --module-legend-text-color:var(--color-root-white);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--grid-gutter: 1.5rem !important; --gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 0.3636rem + 3.030303030303vw, 4.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image\" \n>\n    \n            <div class=\"has-shape-corner has-shape-corner--bottom-right\">\n            <img decoding=\"async\" src=\"https:\/\/www.cqcd.org\/wp-content\/themes\/globalia-theme\/dist\/img\/star-secondary.svg\" class=\"has-shape-corner__media\" alt=\"\">\n        <\/div>\n    \n    \n            <source\n            media=\"(min-width: 600px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/09\/Balado-Detail-CQCD-1-880x550.jpg\"\n            type=\"image\/jpeg\"\n        >\n            <source\n            media=\"(min-width: 320px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/09\/Balado-Detail-CQCD-1-550x400.jpg\"\n            type=\"image\/jpeg\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)] lg:u-aspect-[873\/557] u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2025\/09\/Balado-Detail-CQCD-1-880x550.jpg\" alt width=\"880\" height=\"550\" fetchpriority=\"auto\" style=\"--image-ratio:312\/255;\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-color: var(--color-secondary-300); --title-emphasis-color: var(--color-root-white);\">\n        Le balado du d\u00e9tail\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6\" style=\"--typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">A podcast dedicated to everything retail in Quebec!<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:3; --gap-y-max-value:3; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 0.3636rem + 3.030303030303vw, 4.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Impactful discussions on the retail sector in Quebec!\n            <\/h2>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">Welcome to the audio space for retailers! The Retail Council of Quebec is pleased to present \u00ab\u00a0Le Balado du d\u00e9tail\u00a0\u00bb, a platform for discussion about the retail sector in Quebec.<\/p>\n<p class=\"MsoNormal\">Retailers, industry experts, and RCQ partners will take turns sharing their expertise, experiences, and insights on various topics and issues related to the retail sector.<\/p>\n<p class=\"MsoNormal\">Happy listening!<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n<section class=\"m-accordion u-pt-fl u-pb-fl u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\" data-module='m06' aria-busy=\"true\" style=\"--container-width: 1144px;; --pt-min-value: 7; --pt-max-value: 10; --pb-min-value: 7; --pb-max-value: 10; --module-background-color: transparent; --module-text-color: var(--root-color)\">\n    <div class=\"l-container\">\n                    \n            \n\n\n\n\n\n\n\n<header class=\"m-module-header u-pt-fl u-pb-fl u-flex u-flex-col  u-items-start u-justify-start u-gap-[var(--module-header-gap)] u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)] u-text-center\" style=\"--module-header-gap: calc(var(--root-baseline) * 3); --module-background-color: transparent; --module-text-color: currentColor; --pt-min-value: 0; --pt-max-value: 0; --pb-min-value: 5; --pb-max-value: 9;\">\n    <div class=\"m-module-header__header\">\n                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h2 target class=\"c-title    c-title--300         m-module-header__title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        The episodes\n            <\/h2>\n\n                    <\/div>\n        <\/header>\n                \n\n\n\n\n\n\n\n\n\n\n<div class=\"c-accordion u-gap-[var(--accordion-gap)]\" data-toggler='{\"alwaysOneOpen\":false,\"ariaExpanded\":true,\"ariaControls\":true,\"expander\":false,\"onlyOneOpen\":true,\"scrollTo\":true,\"slug\":false}' aria-busy=\"true\" style=\"--accordion-gap: calc(var(--root-baseline) * 2);\">\n            <div class=\"c-accordion__element\">\n            <div class=\"c-accordion__trigger\"\n                role=\"button\"\n                data-toggler-trigger='{\n                    \"name\": \"c06-item-1\"\n                }'\n            >\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h4 target class=\"c-title             c-accordion__trigger-title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Episode 7 | Recyclability and eco-design: the keys to sustainable commerce\n            <\/h4>\n\n                                <div class=\"c-accordion__icon\" aria-hidden>\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--circle-angle-down\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#circle-angle-down\"><\/use>\n    <\/svg>\n                <\/div>\n            <\/div>\n\n            <div class=\"c-accordion__target\"\n                data-toggler-target='{\n                    \"name\": \"c06-item-1\"\n                }'\n            >\n                <div class=\"c-accordion__content\">\n                                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1922646593&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>Faced with the constant increase in waste generated by commercial activities and the growing consumer demand for sustainable products, recyclability and eco-design are no longer optional.<\/p>\n<p>By adopting eco-responsible practices, retailers can not only reduce their environmental impact but also enhance their economic performance and meet consumer expectations.<\/p>\n<p>In this context, we are pleased to welcome Genevi\u00e8ve Dionne, Senior Director of Eco-Design and Eco-Modulation at \u00c9co Entreprises Qu\u00e9bec, to discuss these important issues.<\/p>\n<p>Host: Damien Sil\u00e8s, General Director of the Retail Council of Quebec (RCQ).<\/p>\n\n<\/div>\n        <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <div class=\"c-accordion__element\">\n            <div class=\"c-accordion__trigger\"\n                role=\"button\"\n                data-toggler-trigger='{\n                    \"name\": \"c06-item-2\"\n                }'\n            >\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h4 target class=\"c-title             c-accordion__trigger-title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Episode 6 | Winning strategies for retailers: how to maximize and optimize market share in the data age (in french only)\n            <\/h4>\n\n                                <div class=\"c-accordion__icon\" aria-hidden>\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--circle-angle-down\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#circle-angle-down\"><\/use>\n    <\/svg>\n                <\/div>\n            <\/div>\n\n            <div class=\"c-accordion__target\"\n                data-toggler-target='{\n                    \"name\": \"c06-item-2\"\n                }'\n            >\n                <div class=\"c-accordion__content\">\n                                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1672692429&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Dive into Episode 6 of &#8220;<\/span>Le balado du d\u00e9tail<span style=\"mso-fareast-language: FR-CA;\">,&#8221; a space dedicated to discussions and insights on the retail sector in Quebec, hosted by the <\/span>Retail Council of Quebec<span style=\"mso-fareast-language: FR-CA;\">.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Nicolas Dessureault reveals Propulso&#8217;s innovative approach to helping retailers maximize their market share. What data is essential to monitor? How can it be best analyzed and leveraged? Let&#8217;s explore the benefits of their market share reporting tool together.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Guests:<\/span><\/p>\n<ul>\n<li class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Nicolas Dessureault, Sales Director, Propulso<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Damien Sil\u00e8s, Executive Director, <\/span>Retail Council of Quebec<\/li>\n<\/ul>\n\n<\/div>\n        <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <div class=\"c-accordion__element\">\n            <div class=\"c-accordion__trigger\"\n                role=\"button\"\n                data-toggler-trigger='{\n                    \"name\": \"c06-item-3\"\n                }'\n            >\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h4 target class=\"c-title             c-accordion__trigger-title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Episode 5 | Beyond brick-and-mortar: the competitive edge of geolocation for retailers (in french only)\n            <\/h4>\n\n                                <div class=\"c-accordion__icon\" aria-hidden>\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--circle-angle-down\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#circle-angle-down\"><\/use>\n    <\/svg>\n                <\/div>\n            <\/div>\n\n            <div class=\"c-accordion__target\"\n                data-toggler-target='{\n                    \"name\": \"c06-item-3\"\n                }'\n            >\n                <div class=\"c-accordion__content\">\n                                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1380432220&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">For decades, geolocation has been a critical success factor in the retail industry. Geospatial data and technologies are integral to the customer journey, from site selection and home delivery to online orders and inventory management.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Even before the pandemic, selecting the most profitable locations was already a complex task for retailers as they strived to balance their brick-and-mortar network with e-commerce.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Today, lasting changes in consumer habits, combined with technological advancements and personal data governance, are compelling the retail industry to reassess its strategy to stand out in an increasingly competitive market.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Hosts:<\/span><\/p>\n<ul>\n<li class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Jean-Guy C\u00f4t\u00e9, Executive Director, Retail Council of Quebec<\/span><\/li>\n<li class=\"MsoNormal\"><span style=\"mso-fareast-language: FR-CA;\">Jean-S\u00e9bastien Guy, President, Korem<\/span><\/li>\n<\/ul>\n\n<\/div>\n        <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <div class=\"c-accordion__element\">\n            <div class=\"c-accordion__trigger\"\n                role=\"button\"\n                data-toggler-trigger='{\n                    \"name\": \"c06-item-4\"\n                }'\n            >\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h4 target class=\"c-title             c-accordion__trigger-title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Episode 4 | Influencer marketing: boosting the ROI of your ads (in french only)\n            <\/h4>\n\n                                <div class=\"c-accordion__icon\" aria-hidden>\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--circle-angle-down\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#circle-angle-down\"><\/use>\n    <\/svg>\n                <\/div>\n            <\/div>\n\n            <div class=\"c-accordion__target\"\n                data-toggler-target='{\n                    \"name\": \"c06-item-4\"\n                }'\n            >\n                <div class=\"c-accordion__content\">\n                                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1348832449&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"MsoNormal\">In an era where data erosion and conversion tracking have become the number one challenge in performance marketing, rethinking the relationship between influencer marketing and advertising is becoming a crucial strategy.<\/p>\n<p class=\"MsoNormal\">For the 4th episode of our podcast, our director general, Jean-Guy C\u00f4t\u00e9, hosts Charlie Fernandez, CEO of R\u00e9verb\u00e8re Agency, to discuss the essential synergy between influencer marketing and advertising to enhance profitability and return on investment.<\/p>\n\n<\/div>\n        <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <div class=\"c-accordion__element\">\n            <div class=\"c-accordion__trigger\"\n                role=\"button\"\n                data-toggler-trigger='{\n                    \"name\": \"c06-item-5\"\n                }'\n            >\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h4 target class=\"c-title             c-accordion__trigger-title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Episode 3 &#8211; E-commerce: challenges and issues for retailers in regional areas (in french only)\n            <\/h4>\n\n                                <div class=\"c-accordion__icon\" aria-hidden>\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--circle-angle-down\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#circle-angle-down\"><\/use>\n    <\/svg>\n                <\/div>\n            <\/div>\n\n            <div class=\"c-accordion__target\"\n                data-toggler-target='{\n                    \"name\": \"c06-item-5\"\n                }'\n            >\n                <div class=\"c-accordion__content\">\n                                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1293023020&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"MsoNormal\">Discussion featuring Jeanne Grenier, CEO of Fourrures Grenier, Alain L\u00e9pine, Senior Advisor at Inno-centre specializing in e-commerce, and Jean-Guy C\u00f4t\u00e9, director general of the Retail Council of Quebec.<\/p>\n<p class=\"MsoNormal\">What challenges do retailers in regional areas face today? While online commerce opens up new opportunities for regional retailers, it also presents its share of challenges. How can retailers in regional areas distinguish themselves from online giants? What strategies and tactics can they implement to gain a competitive edge?<\/p>\n<p class=\"MsoNormal\">Ms. Grenier will share her experiences and challenges encountered as a retailer based in a regional area.<\/p>\n\n<\/div>\n        <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <div class=\"c-accordion__element\">\n            <div class=\"c-accordion__trigger\"\n                role=\"button\"\n                data-toggler-trigger='{\n                    \"name\": \"c06-item-6\"\n                }'\n            >\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h4 target class=\"c-title             c-accordion__trigger-title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Episode 2 &#8211; RCQ Barometer and consumer trends portrait in Quebec (in french only)\n            <\/h4>\n\n                                <div class=\"c-accordion__icon\" aria-hidden>\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--circle-angle-down\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#circle-angle-down\"><\/use>\n    <\/svg>\n                <\/div>\n            <\/div>\n\n            <div class=\"c-accordion__target\"\n                data-toggler-target='{\n                    \"name\": \"c06-item-6\"\n                }'\n            >\n                <div class=\"c-accordion__content\">\n                                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1244800738&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"MsoNormal\">Created in collaboration with ORAMA Marketing, the RCQ Barometer is a monthly research initiative aimed at surveying Quebec consumers. The data helps guide retailers on consumer purchasing intentions, enabling them to make informed decisions to better meet customer expectations. The RCQ Barometer is exclusive to RCQ members.<\/p>\n<p class=\"MsoNormal\">In this 2nd episode of the &#8220;Le balado du d\u00e9tail&#8221; we delve into the findings of the RCQ Barometer released on March 24, 2022. This edition focuses on store visitation rates amidst the current health context and Quebec consumers&#8217; purchasing intentions for Easter.<\/p>\n<ul>\n<li class=\"MsoNormal\">Host: Jean-Guy C\u00f4t\u00e9, director general of the Retail Council of Quebec<\/li>\n<li class=\"MsoNormal\">Guest: \u00c9ric Martin, President and Founder of ORAMA Marketing<\/li>\n<\/ul>\n\n<\/div>\n        <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n            <div class=\"c-accordion__element\">\n            <div class=\"c-accordion__trigger\"\n                role=\"button\"\n                data-toggler-trigger='{\n                    \"name\": \"c06-item-7\"\n                }'\n            >\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h4 target class=\"c-title             c-accordion__trigger-title\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Episode 1 &#8211; Fonds de solidarit\u00e9 FTQ : A strategic ally for retailers (in french only)\n            <\/h4>\n\n                                <div class=\"c-accordion__icon\" aria-hidden>\n                    \n\n\n\n\n\n\n\n    <svg class=\"icons icons--circle-angle-down\"  aria-hidden=\"true\">\n                <use href=\"\/wp-content\/themes\/globalia-theme\/dist\/icons\/icon-system.svg#circle-angle-down\"><\/use>\n    <\/svg>\n                <\/div>\n            <\/div>\n\n            <div class=\"c-accordion__target\"\n                data-toggler-target='{\n                    \"name\": \"c06-item-7\"\n                }'\n            >\n                <div class=\"c-accordion__content\">\n                                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1044721846&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"MsoNormal\">For this first episode, let&#8217;s explore the Fonds de solidarit\u00e9 FTQ, an essential and pivotal partner in the retail sector.<\/p>\n<p class=\"MsoNormal\">The discussion will focus on the various resources provided to Quebec retailers by the Fonds, its contribution to the growth and transformation of many sector businesses, and strategies for retailers to compete with online giants.<\/p>\n<p class=\"MsoNormal\">Host: This podcast is hosted by Jean-Guy C\u00f4t\u00e9, director general of the Retail Council of Quebec. Guests: Louis Gourdeau, Director of Investments, and Isabelle Gourdeau, Director of Investments at Fonds de solidarit\u00e9 FTQ.<\/p>\n\n<\/div>\n        <\/div>\n    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1458","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le balado du d\u00e9tail - Retail Council of Quebec<\/title>\n<meta name=\"description\" content=\"A podcast dedicated to everything retail in Quebec!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/the-retail-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le balado du d\u00e9tail - 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