{"id":2066,"date":"2024-07-08T11:50:32","date_gmt":"2024-07-08T15:50:32","guid":{"rendered":"https:\/\/www.cqcd.org\/etudes-et-sondages\/"},"modified":"2024-07-08T12:24:45","modified_gmt":"2024-07-08T16:24:45","slug":"studies-and-surveys","status":"publish","type":"page","link":"https:\/\/www.cqcd.org\/en\/studies-and-surveys\/","title":{"rendered":"Studies and surveys"},"content":{"rendered":"    \n\n\n\n\n\n\n    \n    \n    \n    \n    \n\n\n<div class=\"m-banner  u-pt-fl u-pb-fl l-has-bg-patterns-3\" data-module='m01a' style=\"--pt-min-value: 8; --pt-max-value: 8; --pb-min-value: 8; --pb-max-value: 8; --banner-overlay-color: var(--color-root-black); --banner-overlay-opacity: 0; --banner-cover-color: var(--color-primary-500); --banner-content-color: var(--color-root-white); --banner-height: 21.875rem\">\n    <div class=\"l-container m-banner__content u-text-left u-max-w-[var(--banner-content-max-width)]\"\n        style=\"\n            --banner-content-max-width: calc(var(--root-baseline) * 180);\n        \"\n    >\n        \n        <div class=\"m-banner__header\">\n                                            \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <div target class=\"c-title         c-title--banner    u-mb-[var(--module-title-margin)]\" style=\"--title-color:var(--color-secondary-500); --module-title-margin: calc(var(--root-baseline) * 0); --title-emphasis-color: var(--color-root-white);\">\n        Studies and surveys\n            <\/div>\n\n            \n                    <\/div>\n\n\n        \n            <\/div>\n\n    <\/div>\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Studies and surveys to support retailers in their decision-making!\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">The Quebec Retail Council (CQCD) provides Quebec retailers and its members with several surveys and studies each year, allowing them to gauge the pulse of the retail industry and understand Quebec consumers&#8217; consumption trends over the years.<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1024x538.jpg.webp\"\n            type=\"\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1024x538.jpg-800x538.webp\"\n            type=\"\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1024x538.jpg-400x300.webp\"\n            type=\"\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1024x538.jpg.webp\" alt width=\"1024\" height=\"538\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Your business intelligence tool for better understanding consumer behaviors\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        CQCD Barometer\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">The Retail Council of Quebec, in collaboration with ORAMA Marketing, has developed the CQCD Barometer, a business intelligence tool designed to provide clarity to retailers regarding consumer behaviors.<\/p>\n<p class=\"MsoNormal\"><strong>The CQCD Barometer includes :<\/strong><\/p>\n<ul>\n<li class=\"MsoNormal\"><strong>Regular surveys<\/strong>\u00a0to track trends.<\/li>\n<li class=\"MsoNormal\"><strong>Over 1000 Quebec residents surveyed<\/strong>, representing key decision-makers in purchasing.<\/li>\n<li class=\"MsoNormal\">Consistently monitored\u00a0<strong>fixed indicators<\/strong>.<\/li>\n<li class=\"MsoNormal\"><strong>Specific measures and thematic reports<\/strong>\u00a0for in-depth analysis.<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><strong>Why use the CQCD Barometer?<\/strong><\/p>\n<p class=\"MsoNormal\">The retail sector is evolving rapidly, and understanding current trends is crucial for staying competitive. The CQCD Barometer helps you:<\/p>\n<ul>\n<li class=\"MsoNormal\">Identify priority actions.<\/li>\n<li class=\"MsoNormal\">Make informed business decisions to maximize your chances of success in the current environment.<\/li>\n<li class=\"MsoNormal\">The CQCD Barometer provides better insight into the perspectives of Quebec consumers and captures current trends, helping you anticipate and proactively respond.<\/li>\n<\/ul>\n\n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-fl\" style=\"--mt-min-value: 4; --mt-max-value: 7; --actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.cqcd.org\/en\/cqcd-barometer\/\" target=\"_self\" class=\"c-btn       c-btn--fade\">\n                    <span>Learn more<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1.jpg\"\n            type=\"image\/jpeg\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1-800x600.jpg\"\n            type=\"image\/jpeg\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1-400x300.jpg\"\n            type=\"image\/jpeg\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Barometre-CQCD-1200-x-630-px-1.jpg\" alt width=\"1200\" height=\"630\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Studies and surveys\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Review and outlook of the retail sector\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\">Each year, the Retail Council of Quebec in collaboration with the Altus Group, publishes a major study, &#8216;Retail Review and Outlook,&#8217; on the state of retail and consumer trends in Quebec and Canada for the past year and its outlook for the coming year.<\/p>\n<p class=\"MsoNormal\"><strong>An annual study in five stages :<\/strong><\/p>\n<ul>\n<li class=\"MsoNormal\">Macroeconomic overview of Quebec and Canada<\/li>\n<li class=\"MsoNormal\">The retail sector in the past year<\/li>\n<li class=\"MsoNormal\">Evolution of the Quebec Consumer Price Index (CPI)<\/li>\n<li class=\"MsoNormal\">Consumer profile<\/li>\n<li class=\"MsoNormal\">Outlook for the coming year<\/li>\n<\/ul>\n\n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-fl\" style=\"--mt-min-value: 4; --mt-max-value: 7; --actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"http:\/\/review-and-outlook-of-the-retail-sector\" target=\"_self\" class=\"c-btn       c-btn--fade\">\n                    <span>Learn more<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2066","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studies and surveys - Retail Council of Quebec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/studies-and-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studies and surveys - Retail 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