{"id":5079,"date":"2024-07-29T10:19:51","date_gmt":"2024-07-29T14:19:51","guid":{"rendered":"https:\/\/www.cqcd.org\/programme-de-fidelisation-air-miles-pour-les-detaillants\/"},"modified":"2024-08-13T10:20:13","modified_gmt":"2024-08-13T14:20:13","slug":"air-miles-loyalty-program-for-retailers","status":"publish","type":"page","link":"https:\/\/www.cqcd.org\/en\/air-miles-loyalty-program-for-retailers\/","title":{"rendered":"Air Miles Loyalty Program for Retailers"},"content":{"rendered":"    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] u-pb-10 md:u-pb-0 u-overflow-hidden\" style=\"--module-background-color:var(--color-primary-50); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container md:!u-px-0\" style=\"--container-width: 1920px;\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:0; --pt-max-value:0; --pb-min-value:0; --pb-max-value:0; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n --container-width: 1920px;\">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left l-has-bg-patterns-m04-media-full md:!u-mx-0 md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 0.3636rem + 3.030303030303vw, 4.0000rem)\n;\">\n                    <div class=\"l-grid__block     u-px-0 md:u-self-stretch\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image      c-image--half-screen u-mx-[calc(var(--container-margin-mobile)*-1)] md:u-mx-0 md:u-h-full\" style=\"--radius: 0;\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 960px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Fidelisation-Airmiles-960-x-892-px.jpg\"\n            type=\"image\/jpeg\"\n        >\n            <source\n            media=\"(min-width: 320px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Fidelisation-Airmiles-960-x-892-px.jpg\"\n            type=\"image\/jpeg\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)] u-h-auto md:u-h-full u-object-cover\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Fidelisation-Airmiles-960-x-892-px.jpg\" alt width=\"960\" height=\"892\" fetchpriority=\"auto\" style=\"--image-ratio:960\/900;\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block     md:u-px-8 md:u-py-8 xlg:u-px-[9cqw]\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        RCQ Members get more than 40 % discount from base rate (August to December 2024)\n    <\/div>\n\n    <h2 target class=\"c-title   c-title--200\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Drive sales and loyalty with AIR MILES\u00ae Card Linked Offers\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: 1.5rem; --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">The Retail Council of Quebec (RCQ) is committed to providing its retail members with tangible benefits to help them grow their businesses and increase sales. As a RCQ member, you have access to an exceptional offer: enjoy over 40 % off the base rate of the\u00a0<\/span>AIR MILES Card Linked Offers, valid from August to December 2024.<\/p>\n<p class=\"MsoNormal\">\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-primary-500); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n                                                                        \n         \n\n    \n    --module-text-color:var(--color-root-white); --module-subtitle-color:var(--color-secondary-300); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-secondary-300); --module-typography-link-color:var(--color-root-white); --module-typography-link-hover-color:var(--color-secondary-300); --module-legend-text-color:var(--color-root-white);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:3; --gap-y-max-value:3; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 0.3636rem + 3.030303030303vw, 4.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-text-140 u-font-semibold u-font-secondary\" >\n        Take advantage of this exclusive offer now!\n    <\/div>\n\n    <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        RCQ Members get more than 40 % discount from base rate (August to December 2024)\n            <\/h2>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    \n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-fl\" style=\"--mt-min-value: 3; --mt-max-value: 7; --actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/forms.office.com\/Pages\/ResponsePage.aspx?id=i0X5qWmkxEiacYBuJihpv5BhN5KXNDZOrC2dQQi55x9UMEJVUFRGUlVLS1I3NEVHQTBRTERERFdPUy4u\" target=\"_blank\" class=\"c-btn c-btn--primary-500  c-btn--reversed    c-btn--fade\">\n                    <span>Take advantage of this exclusive offer now!<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-center  u-justify-start u-gap-y-fl u-text-left  md:u-flex-row-reverse\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.2727rem + 0.60606060606061vw, 2.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <picture     \n                        \n                                        \n                                            \n                                                                            \n                        \n     class=\"c-image   c-image-has-bg-pattern c-image-has-bg-pattern--right\" style=\"--border-radius: 8; --radius: 0; --image-bg-pattern-offset-amount:9; --image-bg-pattern-mobile-offset-amount:4.5; --image-bg-pattern-color:var(--color-quaternary-500);\"\n>\n    \n    \n    \n            <source\n            media=\"(min-width: 900px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Air-Miles-En-1.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 800px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Air-Miles-En-1.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 400px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Air-Miles-En-1-400x300.png\"\n            type=\"image\/png\"\n        >\n        <img loading=\"lazy\" decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                    \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Air-Miles-En-1.png\" alt width=\"600\" height=\"400\" fetchpriority=\"auto\" style=\"\"\n\/>\n\n    <\/picture>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        What are Card Linked Offers?\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  u-mt-6 c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <ul>\n<li class=\"MsoNormal\">\n<p class=\"MsoNormal\"><span lang=\"EN-CA\">Customers earn AIR MILES<\/span><span style=\"font-size: 13.3333px;\">\u00a0<\/span><span lang=\"EN-CA\">at participating stores by linking ANY Canadian-issued Mastercard to their AIR MILES<\/span><span style=\"font-size: 13.3333px;\">\u00a0<\/span><span lang=\"EN-CA\">card (<strong>adding debit card linking soon too<\/strong>).<\/span><\/p>\n<\/li>\n<li class=\"MsoNormal\">\n<p class=\"MsoNormal\"><span lang=\"EN-CA\"><strong>Turn-key solution, with no POS integration required!<\/strong><\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-quaternary-500); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n                                                                \n         \n\n    \n    --module-text-color:var(--color-root-white); --module-subtitle-color:var(--color-secondary-300); --module-image-bg-pattern-color:var(--color-primary-500); --module-typography-ul-marker-color:var(--color-secondary-500); --module-typography-link-color:var(--color-root-white); --module-typography-link-hover-color:var(--color-secondary-300); --module-legend-text-color:var(--color-root-white);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:3; --gap-y-max-value:3; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 0.3636rem + 3.030303030303vw, 4.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        How can Card Linked Offers drive results for your business?\n            <\/h2>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <ul>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Acquire and reactivate customers<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Increase basket size and boost frequency of customer visits<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Shift competitive spend<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Gain insights through data and analytics<\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Take advantage of AIR MILES\u2019 marketing breadth and reach<\/span><\/li>\n<\/ul>\n\n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-fl\" style=\"--mt-min-value: 3; --mt-max-value: 7; --actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/www.airmilescardlink.ca\/?lang=en\" target=\"_blank\" class=\"c-btn c-btn--primary-500  c-btn--reversed    c-btn--fade\">\n                    <span>Check out the full list of participating brands<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double   u-bg-[var(--module-background-color)] \" style=\"--module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)]   \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid   l-grid--2@md   u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:3; --gap-y-max-value:3; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 0.3636rem + 3.030303030303vw, 4.0000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Participating is easy &#8211; short standardized agreement\n            <\/h2>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <ul>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Set an offer \/ spend requirement &#8211; Bonus Miles (richness) will reflect budget and goals. <\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\"><strong>Pay-for-performance model &#8211; Preferred Partner Rate of $0.12 per Mile.<\/strong><\/span><\/li>\n<li class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">AIR MILES\u00a0handles all set up, marketing, data, and fulfillment of Miles to customers<span style=\"mso-spacerun: yes;\">\u00a0\u00a0\u00a0 <\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n<\/div>\n                                        \n\n\n\n\n\n\n\n\n\n\n\n            \n<div class=\"c-actions u-mt-fl\" style=\"--mt-min-value: 3; --mt-max-value: 7; --actions-gap: calc(var(--root-baseline) * 3); --actions-mobile-gap: calc(var(--root-baseline) * 3); --actions-nb: 1;\">\n        <div class=\"c-actions__wrapper  u-flex-row u-items-center u-justify-start\">\n                    \n                \n                                \n                \n                \n\n\n\n\n    \n\n\n\n\n<a href=\"https:\/\/forms.office.com\/Pages\/ResponsePage.aspx?id=i0X5qWmkxEiacYBuJihpv5BhN5KXNDZOrC2dQQi55x9UMEJVUFRGUlVLS1I3NEVHQTBRTERERFdPUy4u\" target=\"_blank\" class=\"c-btn c-btn--primary-500      c-btn--fade\">\n                    <span>Click here to get in touch with us to learn more<\/span>\n                <\/a>\n                        <\/div>\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p><img decoding=\"async\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Graphique-_Convention-Etapes_Version-anglaise.png\" alt=\"Air Miles Convention\" \/><\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n    \n    \n    \n    \n    \n\n\n<div class=\"m-banner  u-pt-fl u-pb-fl l-has-bg-patterns-3 l-has-bg-patterns-3--ghost\" data-module='m01a' style=\"--pt-min-value: 8; --pt-max-value: 8; --pb-min-value: 8; --pb-max-value: 8; --banner-overlay-color: var(--color-root-black); --banner-overlay-opacity: 0; --banner-cover-color: var(--color-primary-500); --banner-content-color: var(--root-color); --banner-height: 21.875rem\">\n    <div class=\"l-container m-banner__content u-text-left u-max-w-[var(--banner-content-max-width)]\"\n        style=\"\n            --banner-content-max-width: calc(var(--root-baseline) * 180);\n        \"\n    >\n        \n        <div class=\"m-banner__header\">\n                                            \n\n\n\n\n\n\n    \n\n\n\n\n\n    <div class=\"c-subtitle u-text-[var(--module-subtitle-color)] u-mb-4 u-font-secondary u-text-primary-300 u-leading-normal u-font-bold\" >\n        NEW platform\n    <\/div>\n\n    <div target class=\"c-title         c-title--banner    u-mb-[var(--module-title-margin)]\" style=\"--module-title-margin: calc(var(--root-baseline) * 0); --title-emphasis-color: var(--color-root-white);\">\n        AIR MILES New Brand Platform \u2013 \u201cCollect More Moments\u201d\n            <\/div>\n\n            \n                    <\/div>\n\n\n        \n            <\/div>\n\n    <\/div>\n\n\n\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p class=\"MsoNormal\"><span lang=\"EN-CA\">In June 2024, AIR MILES<\/span>\u00a0launched a new brand platform including significant investment in marketing and program enhancements.<\/p>\n<p>&nbsp;<img decoding=\"async\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Air-Miles-English.png\" alt=\"\"\/><\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n     \n\n\n\n\n\n\n\n\n\n\n<section\n        class=\"m-grid  l-has-bg-patterns-1 u-pt-fl u-pb-fl u-mb-fl u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\"\n    data-module=\"m04a\"\n    style=\"\n        --pt-min-value: 10;\n        --pt-max-value: 20;\n        --pb-min-value: 10;\n        --pb-max-value: 20;\n        --mb-min-value: 0;\n        --mb-max-value: 0;\n\n        --module-background-color: transparent;\n        --module-text-color: var(--root-color);\n        --module-image-bg-pattern-color:  !important;\n        --module-separator-thickness: 2px;\n        --module-separator-color: var(--color-primary-500);\n    \"\n>\n    <div class=\"l-container\">\n                    \n            \n\n\n\n\n\n\n\n<header class=\"m-module-header u-pt-fl u-pb-fl u-flex u-flex-col md:u-flex-row md:u-items-center md:u-justify-between u-gap-[var(--module-header-gap)] u-bg-[var(--module-background-color)] u-text-[var(--module-text-color)]\" style=\"--module-header-gap: calc(var(--root-baseline) * 3); --module-background-color: transparent; --module-text-color: currentColor; --pt-min-value: 0; --pt-max-value: 0; --pb-min-value: 7; --pb-max-value: 14;\">\n    <div class=\"m-module-header__header\">\n                    <\/div>\n                <div class=\"m-module-header__content u-flex u-flex-col u-gap-[var(--module-header-gap)] u-w-[var(--module-header-content-width)]\"\n            style=\"\n                --module-header-content-width: min(100%, 41.25rem);\n            \"\n        >\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-font-size:1.5rem; --typography-max-width: 100%;\">\n    <p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n<\/div>\n                                <\/div>\n    <\/header>\n                            \n            \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid l-grid--1 l-grid--1@sm l-grid--2@md l-grid--2@lg l-grid--equalize   u-justify-start u-gap-y-fl\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 0.4773rem + 2.7272727272727vw, 3.7500rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <article class=\"c-card   md:u-shadow-500 c-card--boxed u-pt-fl u-pb-fl u-px-fl u-border-radius\" style=\"--card-footer-gap: calc(var(--root-baseline) * 3); --card-content-gap: calc(var(--root-baseline) * 3); --card-background-color: var(--color-root-white); --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 9; --pt-min-value: 4; --pt-max-value: 4; --pb-min-value: 4; --pb-max-value: 4; --px-min-value: 4; --px-max-value: 4;\" aria-labelledby=\"card-heading-1995360581\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image    u-border-top-left-none\" \n>\n    \n    \n    \n            <source\n            media=\"(min-width: 960px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/2.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 600px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/2.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 320px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/2.png\"\n            type=\"image\/png\"\n        >\n        <img decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                                \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)] u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/2.png\" alt width=\"480\" fetchpriority=\"auto\" style=\"--image-ratio:530\/320;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title      c-title--500\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-1995360581\">\n        Every reward is a moment\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <p class=\"MsoNormal\"><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA;\">We believe that the value of loyalty is more than just collecting Reward Miles and cash back, it\u2019s about collecting moments and memories with the people that matter most.<\/span><\/p>\n\n<\/div>\n            \n            \n                                <\/div>\n    <\/div>\n    <\/article>\n        <\/div>\n                    <div class=\"l-grid__block\">\n            <article class=\"c-card   md:u-shadow-500 c-card--boxed u-pt-fl u-pb-fl u-px-fl u-border-radius\" style=\"--card-footer-gap: calc(var(--root-baseline) * 3); --card-content-gap: calc(var(--root-baseline) * 3); --card-background-color: var(--color-root-white); --card-text-color: var(--root-color); --card-image-width: 100%; --border-radius: 9; --pt-min-value: 4; --pt-max-value: 4; --pb-min-value: 4; --pb-max-value: 4; --px-min-value: 4; --px-max-value: 4;\" aria-labelledby=\"card-heading-1599297069\">\n    <div class=\"c-card__wrapper u-gap-y-fl\" style=\"--gap-x-min-value:3; --gap-x-max-value:3; --gap-y-min-value:3; --gap-y-max-value:3;\">\n                    <div class=\"c-card__media\">\n                                \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<picture     \n                        \n                                        \n                                            \n                                        \n                        \n     class=\"c-image    u-border-top-left-none\" \n>\n    \n    \n    \n            <source\n            media=\"(min-width: 960px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/1.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 600px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/1.png\"\n            type=\"image\/png\"\n        >\n            <source\n            media=\"(min-width: 320px)\"\n            srcset=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/1.png\"\n            type=\"image\/png\"\n        >\n        <img decoding=\"async\"     \n                        \n                                        \n                                            \n                                        \n                                            \n                                        \n                                            \n                                        \n                                                                                \n                                        \n                                            \n                                                                            \n                        \n     class=\"u-object-cover u-aspect-[var(--image-ratio)] u-w-full u-h-auto\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/1.png\" alt width=\"480\" fetchpriority=\"auto\" style=\"--image-ratio:530\/320;\"\n\/>\n\n    <\/picture>\n            <\/div>\n                <div class=\"c-card__body u-px-fl  u-items-start u-text-left\">\n                        \n                        \n\n            <div class=\"c-card__title \">\n                                    \n\n\n\n\n\n\n    \n\n\n\n\n\n\n    <h3 target class=\"c-title      c-title--500\" style=\"--title-emphasis-color: var(--color-root-white);\" id=\"card-heading-1599297069\">\n        Significant marketing amplification optimized for each region:\n            <\/h3>\n\n                \n                \n                            <\/div>\n\n                            \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography\" style=\"--typography-max-width: 100%;\">\n    <ul>\n<li><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">OOH, TV, Radio, OLV<\/span><\/li>\n<li><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Media (national + Quebec-specific)<\/span><\/li>\n<li><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Local influencers<\/span><\/li>\n<li><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Local experiential marketing<\/span><\/li>\n<li><span lang=\"EN-CA\" style=\"mso-ansi-language: EN-CA; mso-fareast-language: FR-CA;\">Flash offers and promotions<\/span><\/li>\n<\/ul>\n\n<\/div>\n            \n            \n                                <\/div>\n    <\/div>\n    <\/article>\n        <\/div>\n    <\/main>\n                    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <h2 target class=\"c-title    c-title--300         u-mb-10\" style=\"--title-emphasis-color: var(--color-root-white);\">\n        Collect more moments this summer with special giveaways and promotions!\n            <\/h2>\n\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p><img decoding=\"async\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/08\/Moments-Air-Miles.png\" alt=\"\" \/><\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n\n\n    \n\n\n\n\n\n\n\n\n\n\n\n\n\n<section data-module='m03a' class=\"md:u-pt-fl m-content m-content--image-double    \" style=\"--container-width: 1200px; --module-background-color:var(--color-root-white); --pt-min-value:0; --pt-max-value:0;\">\n        <div class=\"l-container \" style=\"\" >\n        <div class=\"m-content__content u-pt-fl u-pb-fl u-px-fl u-text-[var(--module-text-color)] u-bg-[var(--module-background-color)]  \" style=\"--pt-min-value:7; --pt-max-value:10; --pb-min-value:7; --pb-max-value:10; --px-min-value:0; --px-max-value:0; \n                            \n         \n\n    \n    --module-text-color:var(--root-color); --module-subtitle-color:var(--root-color); --module-image-bg-pattern-color:var(--color-quaternary-500); --module-typography-ul-marker-color:var(--color-primary-500); --module-typography-link-color:var(--color-primary-500); --module-typography-link-hover-color:var(--color-primary-500); --module-legend-text-color:var(--color-primary-500);\n \">\n            \n                                            \n                \n\n\n\n\n\n\n\n\n\n\n\n\n<main class=\"l-grid      u-items-start  u-justify-start u-gap-y-fl u-text-left\" style=\"--gap-y-min-value:5; --gap-y-max-value:7; --grid-gutter:    \n                \n                \n    clamp(1.5000rem, 1.5000rem + 0vw, 1.5000rem)\n;\">\n                    <div class=\"l-grid__block\">\n            <div class=\"c-typography  c-typography--paragraph-size\" style=\"--typography-paragraph-font-size: var(--font-size-180); --typography-max-width: 100%;\">\n    <p><img decoding=\"async\" src=\"https:\/\/www.cqcd.org\/wp-content\/uploads\/2024\/07\/Banniere-CQCD_Air-Miles.png\" alt=\"\" \/><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">All information contained here is proprietary information of AIR MILES Loyalty, Inc. and any unauthorized use and\/or disclosure is strictly prohibited.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">\u00a9 2024\u00a0<\/span><a href=\"https:\/\/www.loyalty.com\/home\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">AIR MILES Loyalty Inc.<\/span><\/a><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"><br \/>\n<sup>\u00aeTM<\/sup>\u00a0Trademarks of AM Royalties Limited Partnership used under license by AIR MILES Loyalty Inc. Partner, Supplier and Retailer trademarks are owned by the respective Partner, Supplier and Retailer or authorized for their use in Canada.<\/span><\/p>\n\n<\/div>\n        <\/div>\n    <\/main>\n                                <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5079","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Air Miles Loyalty Program for Retailers - Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cqcd.org\/en\/air-miles-loyalty-program-for-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Miles Loyalty Program for Retailers - 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