Retail podcast ep.3 - eCommerce and digital marketing : challenges and issues for regional businesses - CQCD

Retail podcast ep.3 – eCommerce and digital marketing : challenges and issues for regional businesses

The Quebec Retail Council (CQCD) presents the third episode of its “retail podcast”, a forum for discussing and exchanging about the retail sector in Quebec. (in french only)

Growing your online sales and optimizing your digital ecosystem: the case of Fourrures Grenier

What are the challenges facing regional retailers today? While eCommerce opens up new opportunities for them, it also brings its own set of challenges.

How do you compete with international eCommerce giants and players? What online strategies and tactics can regionally based merchants implement to gain a competitive advantage?

Discussion between Jeanne Grenier, CEO of Fourrures Grenier, Alain Lépine, Senior Advisor at Inno-centre specializing in e-commerce, and Jean-Guy Côté, director general of the Quebec Retail Council (CQCD).

Ms. Grenier will talk about her experience and the challenges she has faced in her journey as a merchant located in a region of Quebec.

Retail podcast ep.3 – eCommerce and digital marketing : challenges and issues for regional businesses (in french only)