William Giroux

President and Cofounder

With the help of co-founder Gabriel Bolduc, William launched KaseMe in 2016 and has successfully built a fast-growing e-commerce business. Having sold close to one million cases globally, using influencer marketing and digital advertising as its main levers to grow, KaseMe is now turning to new strategies to capture new market share in Canada and the United States. These include the opening of two physical boutiques, the development of a retail business with partners such as Simons, and the production of custom cases in the colors of companies such as Beneva, Desjardins, and the Montreal Canadiens.

Today, the company has more than thirty employees. It is committed to transparent management and offers benefits that reflect the talent of its team, such as an unlimited vacation policy. All this while being aware of its social and environmental impact and taking concrete, measurable steps to limit its current and future footprint.