Gabriel Tassé has been exploring the potential of digital technology for nearly two decades. In 2007, he founded Fr Graph-X, an online community dedicated to sharing knowledge in digital design. This first initiative marked the beginning of a journey where curiosity, pedagogy, and entrepreneurship come together around a single guiding thread: making technological transformations accessible and useful to organizations.

In 2013, he launched Chromatik, a studio specializing in digital marketing and graphic design, before co-founding Click & Mortar with Olivier J. Bergeron in 2016. As the head of the agency, he helped make it one of Quebec’s most dynamic digital marketing firms, recognized by The Globe and Mail as one of Canada’s fastest-growing companies in 2024.

Building on this trajectory, Click & Mortar joined forces with Tink in October 2025, combining their expertise to create the largest independent digital firm in Quebec — a true one-stop shop bringing together more than 200 experts in strategy, data, media, design, and technology. Following this merger, Gabriel now serves as Vice President, Strategy and Outreach at Tink, where he leads strategic thinking and positioning of the company’s offerings within Quebec’s digital ecosystem.

Holding a master’s degree in marketing (M.Sc.), Gabriel is also deeply involved in academia. He teaches digital marketing at HEC Montréal, the École des dirigeants, and the Institut de Leadership, where he trains managers and decision-makers in the new realities of digital marketing, artificial intelligence, and data governance. His teaching stands out for its ability to simplify complex concepts while connecting them to concrete, real-world applications.