Norman John Hébert Appointed President and COO of Groupe Park Avenue

Norman J Hébert Groupe Park Avenue

Brossard (Québec), February 2nd, 2023 – Groupe Park Avenue announces today that its President and CEO, Norman Hébert, is officially passing the torch to his son, Norman John Hébert, who was previously the Vice President and Chief Operating Officer of the company. This appointment is effective today.

“After more than 40 years with the company founded by my own father, I am particularly proud to hand over the reins of Groupe Park Avenue to my son, Norman John, who joined the company nearly 10 years ago. This transition has been carefully planned for several years and I can see that Norman John and his team are ready for this challenge. After 10 years, Norman John has shown that he knows the company inside and out, embodies its values daily, and understands the workings of the automotive industry. I am convinced that under his leadership, the Groupe will continue to grow while remaining faithful to its values and will strive to innovate in order to meet the important challenges that await the automotive industry in the coming years,”

Norman Hébert

Serving as President and CEO since 1991, Norman Hébert transitions after a distinguished career of over three decades in the automotive industry. His sharp business sense and desire for innovation have propelled the company, which today is one of the largest automotive groups in Québec with 16 dealerships and over 1,000 employees. He will remain involved with the company as Executive Chairman of the Board.

A business personality well-involved in his community, Norman Hébert has served as Chair of the Board of the Société des alcools du Québec (SAQ) and Concordia University, and sat on several other boards, including Hydro-Québec, Centraide du Grand Montréal, Bonjour Startup Montréal, and AddÉnergie. His involvement in the industry has also been recognized on several occasions: he was named a member of the Order of Canada (2017) due to his leadership in the sector and was the first in Quebec to receive the Canadian Automobile Dealers Association (CADA) Laureate Award – Ambassador Category (2012), a high distinction for his service to the community and industry.

A Promising Future with a New Generation at the Helm

A member of the third generation of the Hébert family, Norman John Hébert joined the family business in 2014 as Vice President and General Manager of MINI Brossard. After

serving as Vice President of Business Development for five years until 2020, he was promoted to Vice President and Chief Operating Officer of the company to manage the Groupe’s operations.

As the industry undergoes major transformations, the new President and COO takes the lead of a company that will face the challenge of seizing the right opportunities for growth and success, while also addressing the evolving needs and expectations of its customers and stakeholders.

“With new technologies, transportation electrification and labor shortage, the next few years will be a period of significant change in the industry. The key to success is our employees, and it is with them that we will navigate through this period and succeed in remaining a leader in the sector.”

Norman John Hébert

The priorities of the new President and COO and his team will be to prepare the next generation of retail vehicle sales, become a key player in the electrification of vehicles and keep on improving the customer experience through its 16 dealerships.

About Groupe Park Avenue

In business since 1959, Groupe Park Avenue continues to innovate in order to offer an exceptional experience in the automotive sales and maintenance sector. It is through the services offered by its member dealerships that Groupe Park Avenue stands out from its competitors. Fueled by a desire to offer personalized attention to each customer, the qualified professionals in dealerships for vehicle purchase or rental ensure they provide the best advice and accompany the customer in unparalleled after-sales service. With over 1,000 employees, Groupe Park Avenue includes 16 car dealerships representing 14 of the most influential brands in the industry, in addition to a flagship Harley-Davidson dealership and a body shop center.


For more information or for any interview request:

Mélanie Bourcier TACT

+ 1 (514) 554-2635