Architecture and in-store experience : the Decathlon vision
In recent years, the store and the customer journey have undergone major transformations, whether in connection with the COVID-19 pandemic or in order to be more in line with the expectations of today’s consumers, who are more demanding, more informed, more eco-responsible and who want a more personalized experience.
The in-store experience: spotlight on Decathlon
Isabelle Blondet-Gonté has been actively involved in designing the physical spaces of Decathlon stores around the world for nearly 20 years. As head of architecture and co-leader of the 2030 strategic vision, she will talk about the French brand’s in-store experience, which has redefined its points of sale and physical spaces to make them experiential destinations for an engaged community.
Whether it’s the layout of spaces, the eco-responsibility of buildings or the integration of digital technology to personalize the in-store customer experience, come and discover the Decathlon vision!
