Beyond the brick and mortar network: the competitive advantage of geolocation

Marketing, Retail October 5, 2022
11:45 am to 12:20 pm Room 514
Jean-Sébastien Guy, Enrico Guénard

For decades, geolocation has been one of the critical success factors for the retail industry. Geospatial data and technology are integral to every step of the customer journey, from location selection and home delivery to online ordering and inventory management.

Even before the pandemic, it was complex for retailers to select the most profitable locations as they struggled to balance their brick-and-mortar network with e-commerce.

Today, lasting changes in consumer habits, combined with advances in technology and personal data governance, are forcing the retail industry to reevaluate its strategy to stand out in an increasingly competitive marketplace.
At this conference, you will learn:

  • Why you should use foot and road traffic data in your decision-making process to maximize your investments;
  • How to prepare for the arrival of electric vehicle charging stations to gain a competitive advantage;
  • How to optimize last-mile delivery routes to deliver a modern customer experience.