Make the right decisions quickly by leveraging data

Digital marketing, New technologies October 5, 2022
3:25 pm to 4:00 pm Room 516
Mathieu Le Reste, Nicolas Dessureault

The digital age has brought its share of transformations to businesses. With increasing access to a multitude of data on their consumers, executives are facing the great challenge of managing this personal data and its ethical and strategic use. Covid-19 has also brought a certain insecurity to the business world and leaves no room for error.

We will present 2 examples of real cases of GeoIndicators reports, used to support strategic decision making:

A ski mountain: to better understand its clientele, adapt and improve its services;
A microbrewery: to plan the addition of a new branch, even in a pandemic context.