The Le Château and Suzy Shier alliance: the rebirth of a Quebec fashion icon, a symbol of the sector’s recovery

Retail October 5, 2022
11:00 am to 11:35 am 517 CD
Marie-Audrey Houle, Franco Rocchi

The buyout of Le Château by Suzy Shier in 2021, then officially relaunched in 2022, made headlines in Quebec. A popular company, the difficulties of the Le Château brand represented for many the effects of the pandemic on many retailers, especially in fashion, for whom the situation changed overnight. We’ll have the opportunity to learn more in a discussion with someone who had a front row seat to the operations of this company as he ran Le Château: Suzy Shier | Le Château’s Senior Director of Marketing, Franco Rocchi.