Recruitment, onboarding, feedback, retention: the challenges facing HR professionals in retail are real, urgent, and too often managed with limited time and resources. Generative AI is changing the game — but only if you know how to use it effectively.

In this hands-on, no-fluff conference, Antoine Bourassa, President of Boorask Innovation and AI integration expert for Quebec SMEs, walks you through the most impactful tools, practices, and use cases for retail HR teams.

What’s covered:

• The top generalist and HR-specialized AI tools to know in 2026
• A simple method to craft effective prompts and personalize your AI
• 3 live demonstrations: recruitment & retention, onboarding, performance & difficult feedback
• Practical strategies to automate repetitive tasks and reclaim your time

You will leave with: a ready-to-use library of HR-specialized prompts, applicable the very next day.

A conference designed for retail HR professionals and business owners who are ready to take action, no jargon, no complexity.