Use the CQCD Barometer to guide your strategic business decisions!

Retail is one of the sectors most affected by the Covid-19 pandemic crisis.

The fog is still quite thick. Retailers must navigate visually. It’s difficult to predict how consumers will be acting. There is little room for error.

The CQCD has developed, in partnership with Orama Marketing, the CQCD Barometer, a business intelligence tool that will provide a little more clarity to retailers. The CQCD Barometer is :

  • One survey per month;
  • Over 1,000 of surveyed Quebecers who are mostly responsible for purchases;
  • Set indicators that are tracked each month;
  • Monthly specific measures aligned with the period or new health measures.

What can we expect in terms of consumer behaviour based on everything with an impact on Covid-19-related measures and regular retail periods ?

What should be done to respond effectively ?

What business decisions will offer you the best chances for success ?

Those are the questions the CQCD Barometer will try to answer every month.

The CQCD Barometer is exclusive to retail members of the Quebec Retail Council (CQCD).

Complete the form!

Interested by the CQCD Barometer ?