Adam Starr

Vice President Strategy & Transformation, Retail Practice Leader

Adam Starr is a brand and business-transformation leader. The focus of his consultation is to support mature organizations relevantly evolve within the disruptive environment that currently surrounds them. He does this by helping clients intensely refocus all attention on the end-user, so that they develop a deeper understanding of their needs and pain-points, and in turn, create products, services and experiences that solve them.

As a speaker, educator, and facilitator, his passions reside in the following topics:

– Changing customer and brand behaviour
– The history and current state of “disruption”
– Business model transformation

– Space as a service
– Retail strategy

In his current position at Aedifica, as Vice President of Strategy &Transformation, Adam acts as the firm’s senior practice leader in Retail and Strategy while guiding the development and implementation of its multi-year transformation strategy.

Over the course of his career, his work has delved into a vast array of organizations, including the NBA, ALDO, RBC, Danone and Volvo, to name a few. Prior to Ædifica, he was Vice President, Global Brand Strategy at the Aldo Group, as well as Managing Director, Business Development, Publicis Brand Design.