Chloé Gascon

Senior Strategist

Chloe is a senior strategist with 7+ years of experience building strategies that sit at the intersection of business, brand and experience. She has solved problems for a variety of clients and industries such as banking, health & wellness, automotive as well as consumer products. She strongly believes in building brands that matter by constantly re-imagining how people connect with them. Driven by purpose, she is a holistic thinker with clear views on her client’s goals for growth, focused on delivering distinct brand experiences. Prior to joining Sid Lee, Chloe held management consulting roles at Deloitte Canada working with national and global clients. Always eager to learn, she has also recently completed a certificate in Disruptive Strategy at Harvard Business School and is a certified scrum master, leading her to apply an agile marketing mindset to her work. To unwind, Chloe is an outdoor and design enthusiast, yogi and wine lover.