Jean-François Bernier


Jean-François Bernier started out in life with a taste for studies! From 1997 to 2002, he earned several diplomas: after finishing a bachelor’s degree in civil engineering from McGill University and a management masters M. Sc. in financial engineering from HEC, he went for his chartered financial analyst title by completing the CFA program. From 2012 to 2014, Jean-François Bernier also took part in Harvard Business School’s OPM program (Owner/President Management), created to train better leaders and give them the tools they need to build successful businesses.

Moved by the desire to do meaningful work, he cofounded ATTITUDE in 2006 with the goal to create ECOLOGO® certified, eco-responsible products that are rated 100% vegan and cruelty-free by PETA. These products are made in line with the best practices and are free from any harmful ingredients, in compliance with the EWG VERIFIEDTM standards.

Today, the Montréal-based company, which enhances its offering when inspiration strikes, offers 250 products for personal care, children and pets, as well as cleaning products. ATTITUDE products are sold in 45 countries.