Pierre-Luc Gravel - Hop! The Summit on retail 2021 - CQCD

Pierre-Luc Gravel

Director, communications and brand
DeSerres

With more than 10 years of experience in the retail business, Pierre-Luc Gravel is a young manager who loves communications, marketing, but above all branding. A specialist in brand positioning, communication and content strategy, he holds a bachelor’s degree in communication with a specialty in advertising, at the University of Montreal. Having spent several years for the ALDO Group in visual and global communications, Pierre-Luc worked in the large communications team of the Quebec company and contributed to the development of corporate brand content as well as to the various platforms of the ALDO Group. . It was at this point that he was able to get involved in positioning the ALDO Group as a responsible company and work on the communications surrounding the responsible practices of the company.

He then moved on to DeSerres and is now Director of Communications and Brand. He is the one who launched the very first social responsibility (re) art program at DeSerres, a first in the world of fine art materials in Canada, by establishing responsible practices within the Montreal company.