Kim Joubert has nearly 20 years of experience in the media and advertising industry, where she has worked both at agencies and with major industry partners. In particular, she spent several years at Cossette Media and with the PlusCompagnie Group, where she held a variety of positions, ranging from strategic planning to senior management. She also led the media creativity team at Bell Media, where she spearheaded large-scale multiplatform projects.

Now Director of Marketing and Media Creativity at La Presse, Kim leverages her collaborative leadership and strategic vision to develop innovative solutions for brands, while promoting editorial content.