Sarah Herscheid
Signé Sarah
Sarah Herscheid is the founder and CEO of Signé Sarah, a Quebec-based company that is redefining the standards of the nylon stocking industry. Frustrated by overconsumption and the poor quality of products on the market, she launched a line of tear-resistant, comfortable, and affordable tights in 2021, thanks to innovative weaving technology and exceptional Italian fabrics.
Since then, growth has been meteoric: more than 450 retail locations across Canada, including Simons, Jean Coutu, and Brunet, as well as a high-profile media presencefrom *La Presse* to *Salut Bonjour*, including appearances on *Dans l’œil du dragon* in 2024 and *Dragons’ Den Canada* in 2026. Signé Sarah is now expanding into Western Canada, both through direct-to-consumer (DTC) sales and B2B partnerships.
Sarah embodies a new generation of female entrepreneurs who combine business ambition with a commitment to sustainability, with the goal of making Signé Sarah a must-have brand across the country.