Patrick Brayley is Senior Vice President, Retail Services and Printing at TC Transcontinental since July 2023. He oversees all retail services activities, including content production, printed and digital marketing materials, point-of-sale marketing solutions, and various printing operations.

He joined TC Transcontinental in 2021 as Senior Vice President, Distribution, and quickly advanced thanks to his strong leadership and expertise in strategy, marketing, and product development.

Before that, he held executive roles at Marché Goodfood and McKinsey & Company, where he led transformation and M&A projects across several industries, as well as at Evenko, where he headed corporate development and sponsorship divisions.

Patrick holds a Bachelor’s degree in Commerce and Marketing from Concordia University and an MBA from McGill University’s Desautels Faculty of Management. He is also actively involved with McGill students, sharing his business insights and leadership experience with the next generation.