An event designed by and for the retail industry

TAG – A new perspective on today’s retail is a must-attend event for retailers, entrepreneurs and the retail ecosystem in Quebec. TAG is primarily a two-day multidisciplinary program with more than 45 conferences, workshops and roundtables focused on various issues and aspects of retail. Attending TAG is a great way to promote best business practices within the industry and represents a unique networking and business development opportunity.

Quebec’s leading B2B retail event

Retailers, entrepreneurs, solution providers, government organizations and non-profits, educational institutions, students and anyone with an interest in retail and entrepreneurship.

International and national retail leaders and experts

Sources of inspiration, our guest speakers are local and international retailers, seasoned managers, and experts of all kinds, who come to share their knowledge and experience, whether to talk about the latest trends or to inspire the Quebec retailers and entrepreneurs in the audience.

Innovative solutions, efficient services and organizations to support retailers

While browsing through our TAG Exhibitor Showcase, you will discover over 40 companies (service/solution providers, start-ups, large multinationals and organizations) that support entrepreneurs and retailers.

Visiting our exhibitors’ lounge is a guarantee to discover innovative solutions and services to accelerate the growth of your retail business!


Each year, the team responsible for programming develops content that is both rich and diversified. The Quebec Retail Council works hard to bring in national and international speakers/experts to discuss current issues, trends and topics related to the retail sector. The multidisciplinary programming covers various topics such as :

Marketing and eCommerce

  • Digital marketing and eCommerce
  • Social media and content marketing
  • Social commerce
  • Customer experience, personnalization and loyalty programs

Workforce and human ressources

  • New approaches to recruitment
  • Human ressources management
  • Employer brand and HR marketing
  • Employee experience
  • Diversity and inclusion

Technologies and digital solutions

  • Payment solutions / Cybersecurity
  • Artificial intelligence and robotization
  • Logistics and supply chain management
  • Virtual and augmented reality
  • Digital transformation

Sustainable development and

  • Recycling and circular economy
  • Buy local strategies
  • Green logistics and responsible procurement
  • Corporate Social Responsibility (CSR)

Check out our latest edition of TAG – A new perspective on today’s retail 2022!

2022 Edition

TAG – A new perspective on today’s retail was held at the Palais des congrès de Montréal on October 5 and 6, 2022. The event was a great success with 1150 participants who enjoyed the two days of conferences, workshops and our trade show with over 40 exhibitors.

The story of an evolution : the journey from Hop! The retail summit to TAG – A new perspective on today’s retail

Hop! The retail Summit

Hop! the Retail Summit, a staple and a gathering for the entire retail sector in Quebec since 1993

The events programme of the Quebec Retail Council began in 1993 with the first retail convention, later known as Hop! the Retail Summit. This unifying event has grown over the years to become the benchmark event for the retail industry in Quebec. Over the years, distinguished national and international guests have taken the stage at the Palais des congrès de Montréal to inspire, inform and educate Quebec retailers on best business practices.

eCommerce-Quebec, a second event born in 2013 to address the issues of online commerce

The Quebec Retail Council created the eCommerce-Québec event in 2013 in order to meet a need for information clearly expressed at the time about eCommerce and online sales. In our many events organized at the time, across Québec, there was an interest and a necessity to learn about the best practices and topics revolving around eCommerce.

The first eCommerce-Quebec event at the Palais des congrès de Montréal was a real success with 652 attendees signing up, a sign of the importance of this burgeoning trend.

Conférence TAG - Le commerce à l'ère numérique

eCommerce-Québec rebrands to TAG – Commerce in the digital age in 2019

Times and technologies changed a lot since this very first eCommerce-Quebec event, however, so the name seemed restrictive. A much broader range of technologies and innovation ranging from personal voice assistants, to robotics, to analytics and artificial intelligence had taken hold of the retail industry.

In 2019, in order to reflect this evolution, the Quebec Retail Counci (QCR), in collaboration with Sid Lee agency, proceeded to the complete “rebranding” of the eCommerce-Quebec event to become TAG – Commerce in the digital age.

Hop! The retail Summit and TAG – Commerce in the digital age to become TAG – A new perspective on today’s retail

The Quebec Retail Council has decided to merge the two events into one in order to better align its events with the various issues facing retailers. From 2022, the event will be known as TAG – A new perspective on today’s retail.

Conférence Google - TAG - Regard sur le commerce d'aujourd'hui
Conference of Jean-Philippe Gauthier, Google


They participated in our events

Participants - TAG - A new perspective on today's retail
TAG - A nwe perspective on retail today
Anne-Catherine Noël, directrice des partenariats au CQCD
Anne-Catherine Noël, Director of partnerships and membership, Quebec Retail Council

Would you like to be a partner or exhibitor at the next edition of TAG – A new perspective on today’s retail?

Contact our Director of Partnerships and Membership, Anne-Catherine Noël at [email protected] or at 514 842-6681, ext. 214