Atelier 2 : Cross-Border E-Commerce: How to succeed in entering the European market

Speaker : Maximilian Rebensburg, Gute Marken Online – According to a report from research firm, Forrester, cross-border ecommerce is set to reach $627 billion in sales by 2022, making up a grand total of 20% of ecommerce as a whole. But what exactly is cross-border e-commerce and what is the best way to implement it from Montreal to Europe? Mr. Rebensburg, expert for cross-border e-commerce, demonstrates how such a strategy can be successfully implemented using the fashion and lifestyle industry as an example.

**En collaboration avec Export Québec**