Accessing the Japan Market – Consumer Insights and Cross Border eCommerce with Rakuten
Japan EC Marketplace Introduction Rakuten Group & Ichiba Introduction Rakuten Cross-Border eCommerce Business Case Study of Successful Overseas Sellers
Presentation of John Hayato Branderhorst
A presentation going over quick insights about Japan and the people who live there to help you understand the motivations and reasons behind Japanese consumer behavior. There are various ways to enter the Japanese market but first you need to clarify why and how Japanese consumers would buy your product.
