Accessing the Japan Market – Consumer Insights and Cross Border eCommerce with Rakuten

Commerce de détail, Commerce en ligne et marketing numérique 8 octobre 2020
10:45 am à 11:30 am Salle 3
John Hayato Branderhorst, Arnold Ly

Japan EC Marketplace Introduction Rakuten Group & Ichiba Introduction Rakuten Cross-Border eCommerce Business Case Study of Successful Overseas Sellers

Presentation of John Hayato Branderhorst

A presentation going over quick insights about Japan and the people who live there to help you understand the motivations and reasons behind Japanese consumer behavior. There are various ways to enter the Japanese market but first you need to clarify why and how Japanese consumers would buy your product.