Date(s) and time(s)
18 novembre 2025 - 10 h 35 à 11 h 10
Putting ambition into action: How data guides responsible strategies
Elfi Morin, General Manager of Les Produits du Québec, and Fabien Durif, Professor in the Marketing Department of ESG UQÀM and Director of the Observatoire de la consommation responsable and GreenUXlab, will analyze the results of the latest Baromètre de la consommation responsable.
Location
Scène BMO
Price
N/A
For the past 15 years, this study has provided a portrait of Quebecers’ consumption habits, serving as a reference tool for political decision-makers, companies, NPOs and the media. How can we leverage these findings to put ambition into action?
Speakers
Elfi Morin
Les Produits du Québec
Directrice générale
Fabien Durif
ESG UQAM