In a context where brands seek to maximize the impact of every dollar invested, local commerce media is emerging as a powerful strategic lever for the retail sector.

During this session, Kim, Claire, and Alix will share La Presse’s approach to media commerce, highlighting best creative practices, the importance of content in conversion strategies, and the central role of collaborative data.

Agenda:

• Introduction to media commerce
• Creatives and best practices: what truly works!
• Content as a performance driver in your retail media ecosystem
• Collaborative data: toward collective data intelligence