In 2025, Canada’s retail sector was deeply impacted by economic disruptions that reshaped shopping behaviours both in-store and online. As a representative of a nationwide loyalty program, I’m pleased to present a review of the year’s key developments, supported by exclusive data from AIR MILES and BMO.

We’ll explore emerging trends in rewards and customer engagement, and what they reveal about consumer expectations. Through case studies and actionable insights, this presentation will offer industry leaders practical solutions to strengthen loyalty, drive growth, and support the local economy.