We plugged AI into our Google and Meta campaigns and thought: this is it, we found the holy grail. It was crunching data, delivering structured analysis, and honestly, we were impressed. Until we realized its math skills were about on par with a second grader.

This talk tells the real story of an agency that turned a promising prototype into a reliable, production-grade system running across 200+ ad accounts. You’ll hear the lessons we learned and the fixes we found, so AI can actually become an ally you can trust.