When Psycho Bunny, the apparel brand born in Montréal and now present on the global stage had to move beyond the limits of its own success, it turned to Ascendis to rethink its business model around the customer.

This session takes you behind the scenes of that partnership: a five-engine operating model spanning customer data, agentic AI merchandising, modern technology foundations, company culture and membership commerce, all forming a single flywheel of sustainable growth.

Hear directly from the operators on how a Québec retailer is deploying enterprise AI at scale, renewing its brand identity around its members, and building a playbook that any mid-market retailer can adapt for its next stage of growth.