Paul Guité has more than 25 years of experience in strategy and media. Before joining Plus Company, Paul worked at Québecor, where he led the Insights team, responsible for providing a data-driven perspective on the competitive landscape to support the growth of the media group.

He also made his mark as a media director and strategist for major accounts at leading agencies such as GroupM, Touché! and Media Experts.

At Plus Company, Paul leverages his expertise to generate insights across the network, using AI-powered research tools to optimize the collection, analysis and application of data. He also works closely with strategy teams to systematize knowledge sharing, particularly among clients within the same industries.