Bôsapin is the leader in online sales of natural Christmas trees in Quebec and is expanding rapidly thanks to its franchise network and its Treasy brand. As a seasonal retailer, the vast majority of customer inquiries are concentrated into a few busy weeks: delivery tracking, choosing the right size, tree care, and order changes. How can the company respond quickly to everyone, while maintaining the brand’s warm tone, without hiring more temporary staff?

The answer doesn’t start with AI, but with data. Bôsapin and Axial offer a behind-the-scenes look at their AI customer service agent, powered by a data warehouse that centralizes customer information. From the very first interaction, the agent identifies the customer and accesses their file: orders, deliveries, and history. The result: personalized and accurate responses rather than generic ones.

We demystify:

• Why the data warehouse is the foundation of truly useful AI
• How to identify customers reliably and securely
• What AI handles and what it leaves to humans
• The challenges faced by an assistant that must fully understand Quebec French

A two-part discussion featuring both a client and a provider for retailers who want to prepare for their next peak season and understand how to make AI work its magic!