Date(s) and time(s)
17 november 2026 - 16 h to 19 h
AI and Pricing: What’s Changing for Retailers
How Is Artificial Intelligence Transforming Pricing Strategies in Retail?
Location
Université McGill, pavillon Armstrong, 3420, rue McTavish, Montréal (Québec) H3A 0E2, 3e étage
Price
Prix variables
AI and Pricing: What’s Changing for Retailers
How Is Artificial Intelligence Transforming Pricing Strategies in Retail?
Organized by the Conseil québécois du commerce de détail (CQCD), in collaboration with McGill University’s Bensadoun School of Retail Management, this conference will explore how artificial intelligence is transforming pricing strategies in retail.
Drawing on his new book, Pricing in the Age of AI (MIT Press, 2026), Maxime Cohen will present the new opportunities AI offers to optimize pricing, better understand consumer behavior, and support retailers in their decision-making.
The event will feature an interview moderated by Damien Silès, President and CEO of the CQCD, followed by a Q&A session with attendees.
The event will conclude with a networking cocktail reception.
Conférencier
Maxime Cohen
École Bensadoun de commerce de détail, Université McGill